When your money comes from donors and goes to support a mission, be it supporting a university education or doctors in war zones, you need to make sure every marketing technology tool you have does exactly what you need.
But are your tools different if you’re a non-profit?
The following are the top marketing technology tools for non-profits managing their stacks on CabinetM. Note the top third are powerful tools you can use for free.
1. Google Analytics
9. Google Ads
12. Crazy Egg
15. Salesforce Journey Builder
Refereum has launched Community Growth Engine as the solution for the key challenges facing blockchain startups and the referral marketing industry. Refereum has 500,000 members now on the Ethereum blockchain, which can use Community Growth Engine to directly reward their most active community members for their engagement and interactions with tokens and other prizes.
“There is a strong correlation between the survival of blockchain companies and the size and engagement of their communities,” said Dylan Jones, CEO of Refereum. “Many blockchain companies are pioneering in the wild west, they rely on their communities to help guide them. However, there’s no doubt that the new and unknown requirements of running a blockchain company put a strain on this bond. We’re happy to offer our best practices to the blockchain community and look forward to the continued iterations of the product.”
Link: MarTech Series
Visit Referum Community Growth Engine on CabinetM.
Tunity, the app giving end-users access to the audio feed for TV in pubs and retail establishments, has released a software developer kit to those brick-and-mortar locations. The SDK will enable users to hear live audio from muted televisions directly on their existing mobile devices, and give the retailer multiple touch-points with their patrons on and off premise.
Link: PR Newswire
Visit Tunity SDK on CabinetM.
Nielsen has launched Auto Cloud, a marketing and measurement platform with insights supplied by J.D. Power. This next-generation cloud technology provides automotive advertisers, agencies and media owners direct access to audience data from Nielsen with buyer insights from J.D. Power, as well as omnichannel advertising and campaign measurement capabilities to help improve marketing performance.
From the release: “We are thrilled to launch this game-changing automotive solution with J.D. Power. The Nielsen Auto Cloud’s combination of data, technology and measurement capabilities is unique to the auto advertising world,” said Damian Garbaccio, EVP at Nielsen. “Auto marketers can now be more responsive to changes in buying behavior, more personalized with their advertising and content, better at measuring outcomes, and—ultimately—more efficient with their media investments.”
Link: PR Newswire
Visit Nielsen Auto Cloud on CabinetM.
Zaius has added Segment Builder 2.0 to its behavioral marketing engine. Zaius enables marketers to understand each customer’s intent on an individual level, and then take action through the appropriate channel. The updated segment builder has the ability to segment on multiple sequential customer actions or behaviors, combine one or more of those triggers into a single segment, and to view those actions in real time.
From the release: “You can create a segment of people who browsed your website on their mobile phone in the last 30 days and have also opened an email in the last two weeks and recently purchased from a specific category of products from your website,” Vice President of Marketing Eric Keating said. “[We took] the robustness of the data on which you can actually segment customers…and we built a tool on top of it that is as simple as any marketer would expect from a basic segmentation tool. The combination of that simplicity and power, because of the robustness of the data set, really separates the tool from anything else out there.”
Link: Destination CRM
Visit Zaius on CabinetM.
Fiverr is launching a Pro tier and has acquired video production marketplace Veed.me Pro highlights a curated group of professional freelancers on its marketplace. With Veed.me, Fiverr is deepening its capabilities in video, particularly in connecting buyers with videographers for local gigs.
From the release: “We thought his should be like a common e-commerce experience,” Fiverr founder and CEO Micha Kaufman told TechCrunch. “You should be able to find whatever suits you and then just click purchase.”
Visit Fiverr on CabinetM.
Veritone announced it has signed an agreement to acquire Wazee Digital, provider of cloud-native video management and licensing services that enable rights holders to monetize and enrich their content. Veritone produces AIware, an operating system for Artificial Intelligence. Veritone will offer the Wazee Digital applications and services into the Media and Entertainment as well as Government markets, providing Veritone customers with the ability to drive expanded revenue opportunities from their existing video, still images and audio assets.
From the release: “Wazee Digital has a dynamic content licensing and asset management business, one of the most comprehensive operational platforms for monetization of digital media assets with a fantastic roster of blue-chip customers. And now, as a result of the recent integration between Wazee Digital’s asset management platform and Veritone’s operating system for Artificial Intelligence — aiWARE™ — joint customers can fully index, categorize, and package content on Wazee Digital’s platform, resulting in unparalleled additional revenue opportunities,” said Chad Steelberg, Veritone Founder & CEO.
Visit Veritone on CabinetM.
Terminus has updated its Account-Based marketing platform so it can help customers identify and prioritize target accounts, engage buying committees with multichannel programs and share account insights with sales. The platform’s new features include LinkedIn Sponsored Content, international targeting and multi-channel triggers for new tactics such as high-touch direct mail, personalized video, events and sales cadences. Terminus now also pushes account-level engagement data directly into the CRM, so Terminus’ engagement scoring prioritizes the most engaged accounts, even if they are browsing anonymously, to help start a conversation before they ever fill out a form.
From the release: “Our new platform is based on years of working closely with customers to understand their true needs and obstacles in executing ABM,” said Eric Spett, CEO of Terminus. “We have found that B2B marketers struggle to align their existing tech stack with desired ABM strategies. The new Terminus platform will become the command center for B2B marketing teams that want to execute an account-based approach across their organizations.”
Visit Account-Based Marketing Orchestration Platform for B2B Marketers on CabinetM.
Facebook has launched three ad solutions designed to help gaming marketers connect with their most valuable players. Playable ads allow customers to try out a game before installing. Retention optimization allows gaming marketers to deliver their ads to the people most likely to play their game, helping gaming developers better monetize their apps. And being able to ensure minimum return on ad spend (ROAS) allows brands to set a minimum spend to find the players most likely to make in-app purchases, and eliminate spend on connecting with players less likely to engage.
From the release: “Playable ads can also help advertisers drive higher-intent installs from people who have experimented with the game and are therefore more likely to play after installing. Game developers such as Bagelcode and Rovio are already seeing results using this new format. Bagelcode tested playable ads and saw a 3.2X improvement in return on ad spend on Android and a 1.4X improvement in return on ad spend on iOS. And Rovio saw a 40% lower cost per paying user and a 70% lift in day seven return on ad spend,” noted Facebook in the announcement.
Link: Facebook Business
Visit Facebook Ads on CabinetM.
Swrve has updated its mobile platform for customer communications by adding micro targeting tools. Swrve 3.0 processes real-time behavioral data from multiple sources, builds audiences, and triggers messaging based on user behavior. Presently, the platform processes 14 billion events daily, and can respond to customer actions by serving up messaging on any channel via a unified, multi-channel workflow.
From the release: “Eighty-four percent of consumers say the communications sent to them from businesses are irrelevant. Fifty-two percent say they switch brands because of this,” said Christopher Dean, CEO at Swrve. “Some of the world’s largest organizations are already deploying the new Swrve 3.0 platform, which unites powerful microtargeting capabilities with multi-channel campaign workflows to enable them to win more moments of customer engagement across mobile, web, email and streaming TV apps.”
Link: Swrve Press
Visit Swrve on CabinetM.