Nudge.ai uses AI to set up account-based marketing tools

Nudge.ai has updated its relationship intelligence platform with an account-based sales solution that can start without any configuration. Nudge.ai’s account-based relationship intelligence creates and manages lists that dynamically reflect target accounts. Nudge.ai then enables sales to target accounts through automated contact tracking, rich sales insights, simplified follow-up, and smart templates, as well as insightful relationship analytics. The platform works within existing email and CRM tools that sales reps are already using including Gmail, Outlook, Salesforce, SalesLoft, and Outreach.

Link: Nudge.ai newsroom

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SalesDirector’s Autosubscribe leverages AI to update CRMs

SalesDirector.ai, the platform for sales execution and sales forecasting, has launched Autocorrect, a tool to automatically update CRMs. SalesDirector will auto-create activity reports for client emails, meetings, phone calls and texts that are automatically associated with the right account and the right sales activity.

From the release: “Our goal is to put AI in the hands of the sales reps so that they can spend less time worrying about process and CRM updates and more time on sales execution and the right deals” said Babar Batla, CEO and Co-Founder of SalesDirector.ai. “With SalesDirector.ai AutoScribe, by simply responding to text message, a Slack channel or an email, sales teams can get the coaching they need in the field and automatically update their CRM.”

Link: SalesDirector press center

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Snapchat Lenses adds AR tools for shoppable content

Snapchat has updated Snapchat Lenses with “shoppable augmented reality.” The tool encourage users to overlay their products or features onto selfies which will now include a call to action button, leading users to a brand website, promotion, or app.

From the release: “Shoppable AR Lenses give brands a new way to leverage our unique scale — more than half of the 13-34-year-old population of the U.S. plays with our AR Lenses each week on average — to drive real and measurable ROI, whether that’s through sales, downloads, lead gen, or video views,” added Peter Sellis, director of revenue product at Snapchat.

Link: VentureBeat

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Openprise launches Data Orchestration Platform

Openprise, a data orchestration solution for sales and marketing automation, has launched its Data Orchestration Platform available in the Oracle Marketing Cloud. The Openprise Data Orchestration Platform is an automation engine that helps marketers prepare data and execute marketing tasks like data on-boarding, data cleansing, deduplication, as well as lead and account scoring.

From the release: “While most companies have deployed marketing automation and sales automation solutions, there are dozens of other critical marketing business processes that are still being done manually or not at all, and that’s hurting marketing teams’ performance,” said Ed King, Founder and CEO of Openprise. “Openprise automates ‘everything else.’ By providing a single platform that includes the data, decision-making logic, and execution capabilities, Openprise enables marketers to automate critical business process to improve the effectiveness of marketing teams while simplifying their martech stacks.”

Link: CabinetM

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Proof Analytics updates platform with tools to show where to deploy staff for greatest impact

Proof Analytics has updated its platform with Proof P/360, a tool to show both staff and managers where opportunities lie in the enterprise. Using Proof P/360 on the Proof Business Impact Analytics platform, managers, contractors, and staff can see where staff needs to be deployed to leverage a business opportunity, and show impact of those staffers on the bottom line.

From the release: “Proof P/360 leverages fully integrated data federation and rock-solid data rights management to enable individual employees, contractors and consultants to understand their contribution to business value,” said Mark Stouse, CEO of Proof. ‘Proof enables every individual to rapidly network their key performance indicators (KPI) or objectives and key results (OKR) and compute the effects and time to impact of their contributions. The result is a breakthrough in the way we understand how value is created and by whom.”

Link: Proof Analytics 

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Vonage adds chatbot Vee to Business Cloud

Vonage has updated its Business Cloud platform with Vee, a live chat tool. With Vee, Vonage Business Cloud users can set up and manage their accounts, using natural language commands to ask Vee questions and receive assistance in troubleshooting issues in real time. Vonage Business Cloud supplies customers with business communications tools.

From the release: “Vonage purpose-built the Vee chatbot to complement Vonage Business Cloud’s unique and robust set of features and functionality,” said Ron Mayaan, vice president of Product Management for Vonage. “With Vee, we are enhancing the customer journey to empower businesses to more easily take charge of the vast capabilities their Vonage service provides, and to easily access customer support when they have questions or need guidance in managing their accounts. And, for customers who prefer a more personal touch, Vonage’s 24/7 customer care team is always available to answer questions and lend a helping hand.”

Link: Vonage

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Robin is the new AI-enabled sales assistant from SalesHero

Robin is an AI-enabled sales enablement tool created to automate the menial tasks of sales. Robin is powered by a scalable distributed event processing system designed to easily handle trillions of records in a highly secured environment. SalesHero uses standard Salesforce APIs to map data and does not require any installation or download. Users only need to connect their company email and Salesforce account. SalesHero seamlessly integrates with all other products in the ecosystem.

From the release: “As personal household AI assistants become the de facto, we believe that business AI assistants will grow in tandem,” said Stefan Groschupf, founder and CEO of SalesHero. “In less than 10 years all information workers will have a personal AI business assistant with SalesHero chief among them.”

Link: Martech Series

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Lead Liaison adds ABM features to Sales Enablement platform

Lead Liaison, provider of sales and marketing automation solutions, has enhanced its Sales Enablement platform with Rhythms, a feature allowing the automated prioritization of tasks. Rhythms capabilities include multi-variant testing, out-of-office detection, automated bounce handling, remove on reply, manual or automatic email options, and comprehensive personalization with templates to further humanize communication.

From the release: “Sales Enablement has been huge for our clients,” says Jen Worsham, Director of Client Relations. “It was the missing piece of the puzzle. Our clients loved our other solutions, but craved the same sort of support for sales. So, we introduced Sales Enablement and now Rhythms. With those two powerhouse solutions combined, sales teams have full control and visibility over their engagement with Prospects.”

Link: Lead Liaison

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IRIO Mobile Marketing adds chat to platform

IRIO Mobile Marketing, creator of SMS and MMS solutions for enterprises, has added Live Chat to its platform. With IRIO, end-users can text keywords to brands, which receive a list of prioritized chatters. The brand representative can then pick up the live conversation with individual customers.

From the release: “Chatbots and AI is, for businesses, the messaging solution of tomorrow. But the power of the personal touch still exists because the human connection holds a weight no bot can ever quite match. So, we built a product around that notion; a solution where a business rep connects to the customer via text,” said Russell Davis, President, IRIO.

Link: Martech Series

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