Bright Pattern, cloud contact center software, announced the launch of Conversational IVR, at call center tool offering self-service for customers. Bright Pattern’s Conversational IVR uses AI to allow customers lead the conversation and choose the path they prefer, Conversational IVR captures customers’ exact phrases, providing insight into specific issues that customers are looking for via self-service.

From the release: “It’s time companies just say no to the traditional IVRs that have frustrated customers for decades. With powerful cloud technology coupled with AI, consumers no longer have to deal with poor, rigid self-service options. AI-powered conversational IVRs are another step forward as we phase out traditional IVRs and revolutionize customer engagement,” said Konstantin Kishinsky, Chief Technology Officer and Founder of Bright Pattern.

Link: PR Newswire

Visit Conversational IVR on CabinetM.

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Salesforce feature allows marketers to develop apps without developers

CRM giant Salesforce has launched a feature for Lightning communities called Mobile Publisher for Community Cloud, which allows Lightning Community content to be packaged into a branded mobile app to be dowloaded from the Apple Store or Google Play. The new capability allows marketers to use pre-built components instead of hiring specialized Salesforce developers. The update allows users to integrate Salesforce’s Einstein layer with their content.

From the release: “Today, our customers are able to build websites, portals, forums, and other experiences with Community Cloud. With Mobile Publisher, they can turn their digital experience into a native mobile app, without having to use code,” says Anna Rosenman, vice president of Community Cloud and B2B commerce marketing at Salesforce. “The first step is to use Mobile Publisher to add details about your app and add brand imagery, similar to filling in a Linkedin profile. Then, Salesforce takes care of the rest by publishing the app to the Apple App Store or Google Play.”

Link: Destination CRM

Visit Mobile Publisher on CabinetM.

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What MarTech tools do manufacturers use?

Manufacturing today is not an old-fashioned industry — it takes marketing technology to scale the processes that bring products into the imaginations of buyers.

Manufacturers managing their stacks on CabinetM have the same fight as other in marketing operations — how to rationalize the technology they have, how to manage its use, and how to keep spend in line.

What does a manufacturing stack look like? We’ve made a stack of the top 50 products we see in manufacturing stacks.

As you can see, it’s heavy on content and social media tools, with lots of different automation platforms in the mix — some stacks have multiple marketing automation platforms in their stack.

Not every stack is the same, and the way each marketer looks at a tool could be different. For example — we’ve put Salesforce Sales Cloud in a marketing automation layer when another team could see it as a sales tool. Where we’ve called Google Tag Manager a customer tool (tracking customer behaviors) another marketer could call that an analytics tool.

Do you need help thinking about your stack?

  • Contact Erica Ross in our office at eross@cabinetm.com
  • Check out Attack Your Stack by Anita Brearton. our CEO has broken down into worksheets how you can use to help you think about your MarTech stack. Order a physical copy or download it today at this link. 
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Urban Airship acquires Accengage, expands market

Urban Airship, vendor of customer engagement tools, has acquired Accengage, Europe’s largest provider of mobile CRM and push notifications. Together Urban Airship and Accengage now form the world’s largest mobile customer engagement company. All Accengage employees will join Urban Airship, including CEO and co-founder Patrick Mareuil.

From the release: “More than ever, business growth is dependent on customer experience, and no company creates unique experiences for more brands than Urban Airship,” said Brett Caine, CEO and president, Urban Airship. “By adding the amazing team from Accengage, we can grow customer value for more businesses around the world while setting new standards for innovation and local support. We’ll use our newly combined expertise and technology to ensure our customers take their digital customer engagement strategies to even greater heights.”

Link: Urban Airship

Visit Urban Airship on CabinetM.

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Campaign Monitor acquires Sailthrough, Liveclicker

CM Group, which owns MarTech vendors Campaign Monitor, Delivra and Emma, has acquired two new companies. Sailthrough is a cross-channel experience management platform. Liveclicker, a provider of real-time email personalization solutions for marketers, bring easy to use, effective and scalable enterprise solutions to CM Group. With the acquisitions of Sailthru and Liveclicker, CM Group now has more than 500 employees and over 300,000 customers globally.

From the release: “The CM Group vision is to be the most respected, fastest growing family of marketing technology companies in the world,” said Wellford Dillard, CEO of CM Group. “Sailthru and Liveclicker are extraordinary technologies capable of solving important marketing problems, and we will be making additional investments in the businesses to further accelerate their growth. Every company in the CM Group has best-in-class customer retention rates, which is a testament to CM Group’s excellent customer experience and our ability to be a strategic partner. Bringing these brands together makes it possible for us to provide marketers with the ideal solution for their needs as they navigate the complex and rapidly changing environments in which they operate.”

Link: BusinessWire

Visit Campaign Monitor on CabinetM.

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CabinetM launches Attack Your Stack, a guide to building your marketing tech stack

CabinetM has released a new workbook, Attack Your Stack, designed to help you with the process of building and evolving your marketing technology stacks. Written by our CEO, Anita Brearton, with support from Jeff Harvey (Red Wing Shoes), Allen Pogorzelski (Openprise), and Stacy Falkman (Paychex, Inc.), Attack Your Stack delivers insights derived from the hundreds of marketing stacks being managed on the CabinetM platform and from CabinetM’s community of marketing operations professionals.

The workbook is succinct, filled with worksheets that invite the scribbling of ideas, and covers the entire lifecycle of the marketing technology stack.

“My goal in developing the workbook was to deliver insights in a form that was useful to marketing operations teams,” said Anita Brearton.  “Readers do not have to be CabinetM users in order to leverage the recommendations in the workbook, though I do believe it would definitely make every marketer’s life easier!”

Key topics in Attack Your Stack:

  • Identifying stakeholders
  • Stack architecture
  • Stack auditing
  • Stack strategy
  • Product discovery
  • Stack management

Attack Your Stack is available on Amazon (Kindle $4.99, Print $9.99. Free copies are available from CabinetM at this link.

Best practices for stack building are keeping pace with the innovation and evolution in the marketing technology world. As such, CabinetM plans to regularly update this workbook. If you are a vendor, analyst, or practitioner, and would like to contribute to the next version, please reach out to Anita Brearton directly (abrearton@cabinetm) to share quotes, case studies, and commentary.

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LotLinx launches SEM tool for automotive dealers

LotLinx, creator of inventory marketing tools for the automotive industry, has released SEM/AI, which enables dealerships to market each vehicle uniquely by continuously and dynamically optimizes inventory marketing campaigns. The AI powered search engine solution is geared to improve performance while efficiently utilizing spend.

From the release: “It takes a tremendous amount of time and expertise to monitor and adjust SEM campaigns based on a comprehensive understanding of all the interrelated variables,” said Eric Turner, Vice President of Product Management for LotLinx. “The AI powered solutions we provide understands the variables and continuously performs 3-4x better than industry benchmarks with little to no internal process or budget changes required.”

Link: PR Newswire

Visit SEM/AI on CabinetM.

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Akamai acquires customer identity access management platform Janrain

Akamai, the Massachusetts-based company that delivers digital experiences for the world’s largest companies, has acquired Janrain, the pioneer of the customer identity access management category. Integrating Janrain’s Identity Cloud into the Akamai Intelligent Edge Platform is expected to provide immediate security benefits to CIAM customers in two critical areas: bot management and threat intelligence.

From the release: “It is challenging to conduct business online without an inherent and expected level of digital trust,” said Rick McConnell, president of Akamai Technologies and general manager of Akamai’s web division. “Janrain’s Identity Cloud, working together with Akamai’s Intelligent Edge Platform, will provide an added layer of security to allow our customers to know more about their end users and potentially drive additional revenues from that deepened relationship.”

Link: Akamai

Visit Akamai on CabinetM.

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Amazon Web Services acquires cloud replication platform Cloud Endure

Amazon Web Services has acquired Cloud Endure, an Israeli company with a comprehensive suite of multi-tier resilience solutions for disaster recovery, backup, and migration. Amazon Web Services offers on-demand cloud computing platforms by subscription.  Cloud Endure noted in its website the acquisition helps its ability to expand services. Amazon will gain security expertise both for its own and customers’ websites. 

Link: Cloud Endure

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Autonomous checkout Standard Cognition acquires Explorer.ai mapping startup

Standard Cognition is adding mapping capabilities to its autonomous checkout platform, due to the acquisition of Explorer.ai. Standard’s autonomous checkout solution utilizes cameras on store ceilings to determine what is in the store, the location of customers, and which items they possess. As part of the acquisition, Standard brings on a team of seven experienced AI engineers and mapping technology to accelerate the rollout of its autonomous checkout solution.

From the release: “We are thrilled to join forces with the Explorer team”, said Jordan Fisher, Co-founder, and CEO of Standard. “The team is highly experienced and already works well together – having them in place gives our engineering team a big edge and a running start toward applying their state-of-the-art computer vision and mapping skill sets in autonomous vehicles (AV) to retail. We believe mapping is a critical ingredient to autonomous checkout. The Explorer team has a strong record of tackling these problems together, and we’re confident that this will allow us to make rapid progress at Standard.”

Link: Globe Newswire

Visit Standard Cognition on CabinetM.

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