French marketing research agency acquires Synthesio social media platform

Synthesio and its social media intelligence tools have been acquired by Ipsos, a market research giant based in France. The deal will bring the social media tools to Ipsos as well the users data that comes with these tools. Synthesio will be a standalone business unit at Ipsos, maintaining the name and brand.

“The acquisition of Synthesio is part of the Total Understanding Project and its targeted acquisition objectives,” commented Didier Truchot, Ipsos Chairman and CEO. “It will reinforce Ipsos’ technologies and know-how in social listening and the monitoring of the data that comes with it. We are happy to welcome Synthesio’s leadership team onboard. By combining our strengths, we will grant our clients access to a wider range of data, actionable insights and a deeper understanding of customers.”

Link: Globe NewsWire

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