Future Tech Media, which implements advertising technology in the Middle East and Africa, has acquired Adzouk, a programmatic supply-side network working with General Motors, Unilever and Jaguar Land Rover in the MENA region. Adzouk brings with it solutions for video, native, rich media and mobile advertising and its 1tag technology, the only Google Certified Publishing Partner (GCCP) in the region bringing together thousands of publishers across key verticals including auto, travel, finance and FCMG.
From the release: “In today’s rapidly evolving and connected world, our clients are demanding more and more digitally cutting-edge solutions. This acquisition enables us to grow faster and offer clients a comprehensive solution encompassing content, media and technology,” said Boye Balogun, Managing Director of Future Tech Media.
Link: The Arabian Marketer
Visit Future Tech Media on CabinetM.