LinkedIn updates Campaign Manager to make advertising launches easier

LinkedIn has released a public beta version of Campaign Manager, updated to include Objective-Based Advertising. The new feature allows users to state what the objective of the campaign should be, and then changes the sign-up process to reflect those needs. LinkedIn has also rewritten Campaign Manager to a new technical stack making the interface faster and more responsive.

From the release: “Objective-Based Advertising will serve as the foundation for future innovation to come, making it easier and more intuitive to launch ads and meet your business goals on Campaign Manager. This new experience will be available to all customers starting Nov. 14,” the release stated.

Link: LinkedIn Business

Visit LinkedIn Campaign Manager on CabinetM.

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