AdStage has launched Join to connect advertising data from Google, Facebook and LinkedIn with in-house data from Google Analytics and Salesforce. The combination enables marketers to mange campaigns based on actual sales of pay-per-click advertising.
From the release: “If you’re spending a million dollars on paid marketing, you want to know how the money translates into sales pipeline and bankable business revenue. You simply can’t calculate that from clicks and impressions,” said Sahil Jain, AdStage’s CEO and Co-founder.
Link: PR Newswire
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