Cake, the Accelerize division that produced Journey by Cake, a marketing intelligence platform, has now launched an agency. The Journey Agency offers a broad, consultative approach to strategy and execution including media buying, creative design, product positioning, content creation and a host of other tactics to support a brand’s digital marketing initiatives.
From the release: “We are committed to our clients’ business needs first and foremost, and the creation of The Journey Agency allows us to focus on providing our clients with a sharper competitive edge,” said Santi Pierini, CAKE President and Chief Operating Officer. “The advantage to working with CAKE is that we already understand our customers’ marketing objectives, audiences, and brands, so we can create a successful digital marketing strategy that uses the best combination of marketing technology and agency services to help them achieve their goals in the growing digital marketing landscape.”
Link: Associated Press
Visit The Journey Agency on CabinetM.