What were the top MarTech products in 2018?

So. Many. MarTech. Stacks.

As marketers managed their marketing technology in 2018, they added new MarTech stacks to the CabinetM platform.

We took a look at the MarTech stacks added in 2018 to see what the trends were.

The most popular product to add to a marketing stack among CabinetM’s users in 2018 was Google Analytics. A free but powerful tool, Google Analytics is a perennial favorite.

Below are the top 50 tools in 2018. Is your favorite among CabinetM stacks?

  1. Google Analytics
  2. LinkedIn
  3. Twitter
  4. Marketo Engagement Marketing Platform
  5. WordPress
  6. Facebook
  7. Google Ads
  8. Crazy Egg
  9. Hoot-suite
  10. Salesforce Sales Cloud
  11. Instagram
  12. Google Tag Manager
  13. HubSpot Marketing Platform
  14. Hotter
  15. Salesforce Marketing Cloud
  16. YouTube
  17. SEMrush
  18. Adobe Analytics
  19. Allocadia Marketing Performance Management (MPM)
  20. Canva
  21. Wistia
  22. Klaviyo
  23. Slack
  24. Optimizely
  25. Litmus:
  26. MailChimp
  27. AdRoll
  28. Moz Analytics
  29. SurveyMonkey
  30. GotoWebinar
  31. Typeform
  32. Adobe Creative Cloud
  33. Zapier
  34. JIRA Software
  35. BrightEdge SEO Platform
  36. Curata Curation Software
  37. Domo
  38. LinkedIn Sales Navigator
  39. Marketo Accelerate
  40. Cvent Event Management Software
  41. BuzzSumo
  42. Engagio
  43. Workfront
  44. Drift
  45. Google Data Studio
  46. SendGrid
  47. Tableau Online
  48. Asana
  49. Drupal Platform
  50. Oracle Eloqua — Pardot (tie)

Remember, just because a tool is 50th — or 599th — on the list of products added to CabinetM stacks does not mean it is not central to a strategy. A wise enterprise builds a MarTech stack around the strategy, not the strategy to fit the tools available.

If you need help managing your marketing technology for 2019 and beyond, Erica Ross in our office can help. Contact her at eross@cabinetm.com.

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