Demandbase, providing account-based marketing tools, has launched a new Targeting Solution with Artificial Intelligence-powered intent data to more accurately identify and reach target buying committees. Targeting Solution is offered in a subscription-based model and processes more than 150 billion intent signals each month to target the right buyers while optimizing cost and performance.
From the release: “B2B advertising has traditionally borrowed from B2C marketing technologies, resulting in a tradeoff between precision and scale, as well as a great deal of wasted advertising spend,” said Chris Golec, CEO of Demandbase. “Our new Targeting Solution offers the scale of Google along with the precision of LinkedIn to deliver superior business results. This new offering will fundamentally change how B2B marketers measure the performance of their ABM investments.”
Visit Demandbase ABM Platform on CabinetM.
Terminus has updated its Account-Based marketing platform so it can help customers identify and prioritize target accounts, engage buying committees with multichannel programs and share account insights with sales. The platform’s new features include LinkedIn Sponsored Content, international targeting and multi-channel triggers for new tactics such as high-touch direct mail, personalized video, events and sales cadences. Terminus now also pushes account-level engagement data directly into the CRM, so Terminus’ engagement scoring prioritizes the most engaged accounts, even if they are browsing anonymously, to help start a conversation before they ever fill out a form.
From the release: “Our new platform is based on years of working closely with customers to understand their true needs and obstacles in executing ABM,” said Eric Spett, CEO of Terminus. “We have found that B2B marketers struggle to align their existing tech stack with desired ABM strategies. The new Terminus platform will become the command center for B2B marketing teams that want to execute an account-based approach across their organizations.”
Visit Account-Based Marketing Orchestration Platform for B2B Marketers on CabinetM.
CaliberMind has released ABM Converter, which is a solution to turn any CRM into an Account-Based Marketing tool. What had previously been a long implementation process is, with ABM Converter, one-click integration with Salesforce, Marketo, Hubspot, Pardot and Eloqua. CaliberMind comes with lead-to-account matching, account scoring and ABM analytics and attribution.
From the release: “The Martech industry has been overselling marketers on Account-Based Marketing,” said Raviv Turner, CEO of CaliberMind. “Account-Based Marketing is first and foremost a data problem, not a media problem. When you travel from the US where the electrical system is 110 volts to Europe’s 220 volts, you don’t buy new electronic devices, you use a converter. The same principle works on your account-based data. For most ABM programs you don’t need a new platform and you don’t need to spend tens of thousands of dollars and months in implementation.”
Link: PR Web
Visit CaliberMind ABM Converter on CabinetM.
Uberflip is acting Account Based Marketing capabilities to itscloud-based content experience platform. The update includes new templates to make personalized marketing efforts and one-to-one sales outreach easier as well as a centralized content portal to foster collaboration across sales and marketing teams without the need to loop in developers.
From the release: “We’ve spent the last 18 months developing new solutions that arm marketers with the power to execute ABM campaigns,” explains Yoav Schwartz, CEO at Uberflip. “These new capabilities in our platform were developed with feedback from great beta customers like Snowflake, Avanti and CollabNet VersionOne. This release allows us to officially check off ABM as a way you can leverage content with Uberflip. The excitement around this ABM release combined with our proven success handling Inbound, marketing and AI, paved the way for interest in our $32 million fundraising last month.”
Link: Globe Newswire
Visit Uberflip on CabinetM.
When a marketing team chooses Engagio to support its marketing strategy, what else is in that stack?
That was the question we asked in this week’s StackMates.
Engagio is an “Account Based Everything” platform for B2B marketers designed to engage key accounts, strengthen customer relationships, and align sales and marketing initiatives. Engagio integrates with Salesforce and Marketo, and Engagio’s account-based platform complements existing marketing automation platforms with account-centric analytics and the ability to orchestrate outbound interactions across departments and channels.
What did we find when we looked at stacks with Engagio?
- Usually Google Analytics is the most popular tool paired with large automation systems. In stacks with Engagio, Google Analytics is less popular than Chatbot company Drift, Google Adwords or Allocadia Marketing Performance Management.
- Discover.Org and Mintigo appear in stacks with marketing automation platforms, just not as often as it does with Engagio.
- Marketo is the largest automation platform to be paired with Engagio. (Co-incidence? Not if you know that Engagio’s co-founder Jon Miller was also a Marketo Co-founder.) The second-most popular large automation system is Pardot.
What’s in your stack? If you’re wondering how to use CabinetM to manage your marketing technology strategy, contact Erica Ross at eross@CabinetM.
6sense, an artificial intelligence and predictive analysis platform, recently completed its acquisition of ZenIQ, an account-based marketing service. By incorporating an advanced ABM solution into their suite of services, 6sense gives its customers a more holistic understanding of leads, demand, and engagement of prospect accounts.
From the release: “B2B enterprises are looking to either implement or scale-up their ABM practices for growth in 2018. Using integrated workflows for targeted sales and marketing plays, combined with predictive data insights and intelligent targeting, the combination of ZenIQ with 6sense equips modern marketers with a platform that delivers up to 5x lift in lead conversions and pipeline acceleration. We’re thrilled to welcome ZenIQ customers and partners, and the ZenIQ team into our shared vision for marketing success,” said Jason Zintak, President and CEO of 6sense.
Link: MarTech Series
Visit 6sense on CabinetM.
Azalead, the ABM platform for global manufacturers, has launched what it calls the first GDPR-compliant ABM platform for that market. The new privacy rules for European Union citizens go into effect in May, 2018, and failure for enterprises to comply with the General Data Protection Regulation (GDPR) could result in fines as much as 4% of worldwide revenue. Azalead’s platform serves personalized and relevant content to anonymous buyers at target accounts. As a complement to Marketing Automation and CRM systems, Azalead sends ads to employees at target accounts and tracks engagement based on company IP address rather than email.
From the release: “The problem global B2B marketers face today is that most marketing technology vendors are not yet prepared to support and share the burden of GDPR compliance,” said Nick Heys, Founder and CEO at Azalead.
Link: Martech Series
Visit Azalead on CabinetM.
Cup of Data is a marketing science ABM solution for B2B marketers that launched at the Data Science Salon Miami. Cup of Data powers ABM strategies with predictive analytics and data to help identify target leads and intelligently engage high value accounts across channels. Cup of Data provides simple interfaces to manage robust lead identification, from which both sales and marketing can easily agree. Lead selection, scoring, and context models are unique for every customer. All deep learning and machine learning models are unique for every customer and updated daily.
From the release: “Cup of Data is based on the idea that all companies should have access to relevant and quality B2B accounts and contacts with minimal effort. Too often, only large organizations have had the resources to engage account contacts efficiently, leaving smaller, innovative companies out of the B2B marketing and sales process. Having access to targeted and up-to-date contacts within accounts frees marketers and sales professionals to focus on servicing the customer with unique experiences, which is what ultimately enhances differentiation,” said Greg Werner, Chief Product Officer at Cup of Data.
Link: Martech Series
Visit Cup of Data on CabinetM.
Mintigo has released Mintigo Predictive Audiences, a tool for Marketo customers to access and target high-quality audiences generated with real-time first and third-party data. Mintigo Predictive Audiences is an easy-to-use platform catering to small and growing companies seeking to drive greater returns from ABM. Mintigo and Marketo formed a partnership to combine Minigo’s predictive marketing and sales technology tools with Marketo’s account-based marketing expertise.
From the release: “Marketers are spending a lot of resources and efforts on implementing ABM. The one key missing ingredient is the discovery and targeting of the right audience,” says Jacob Shama, CEO and Co-founder at Mintigo. “This is where AI and Mintigo Predictive Audiences can make a huge difference in driving the best quality audiences for each ABM campaign.”
Link: Martech Series
Visit Mintigo Predictive Audiences on CabinetM.
Terminus, the B2B-focused vendor creating account based marketing solutions, has acquired BrightFunnel and its patent-pending multi-touch attribution platform. The combination will accelerate the growth of Terminus as an account-based marketing platform, adding 40 San Francisco-based staff to the 150 “Terminators” headquartered in Atlanta.
From the release: “We are excited to help solve one of the top challenges our customers face — how to measure and optimize the impact of marketing and sales initiatives on revenue,” said Eric Spett, CEO and co-founder of Terminus. “Our customers want to understand the influence of campaigns throughout the buyer’s journey, create a 360-degree view of engagement that supports one revenue team, and close the loop on measuring account-based marketing and advertising. Together, Terminus and BrightFunnel deliver best-in-class account-based execution and B2B analytics for today’s unified revenue team.”
Visit Terminus on CabinetM.