Twilio to buy email API company SendGrid

Twilio, creator of the platform supporting phone and text message conversations with customers, is poised to buy email API platform SendGrid for $2 billion. The acquisition adds email services to the Twilio cloud communications platform, which already includes voice, messaging and video. The deal is expected to close in early 2019.From the release: “Increasingly, our customers are asking us to solve all of their strategic communications challenges – regardless of channel,” Twilio co-founder and CEO Jeff Lawson said in a statement. “Email is a vital communications channel for companies around the world, and so it was important to us to include this capability in our platform.”

Link: Twilio

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Linkfluence acquires Scoop.It, appoints new CEO

Linkfluence, European company providing social listening tools, has acquired Scoop.It, the San Francisco-based content monitoring vendor. As Linkfluence’s current CEO  is stepping down and Guillaume Decugis, CEO of Scoop.It, will be leading the new combined company. The acquisition changes the size of its combined R&D and engineering teams by 50%. The company will remain headquartered in London, but is expanding physically in the U.S.

From the release: “Scoop.It is sticking around and will keep offering its well-known simple and powerful content curation experience. At the team level, we’ll keep offering a high level of support to our valuable clients and users and continue to offer technology that enables you to research and publish the best content both for marketing and knowledge sharing purposes,” said Guillaume Decugis, Co-Founder and CEO of Scoop.It in a blog on the company site.

Link: Scoop.It Blog

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Google gets AI chatbot Onward in acqui-hire deal

Tech giant google has acquired the AI-enabled chatbot Onward in a deal to acquire its staff. The San Francisco-based startup’s co-founders Rémi Cossart and Pramod Thammaiah and CTO Aaron Podolny will join Google.

From the release: “With Google, we’ll be able to expand the reach of the technologies that power Onward. These core technologies are what got us excited in the first place, and we are excited to bring them to Google,” the start-up stated in a press release on the acquisition.

Link: Onward Update

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MailUp acquires Datatrics

MailUp, creator of the platform for creating and sending campaigns, has announced it is acquiring Datatrics, and its capabilities for using AI to change customer experience. The acquisition will help MailUp customers sort data from many sources (CRM, email, social network, ecommerce, web analytics, demographics, weather, traffic and more) to gain detailed, comprehensive and unified customer profiles.

“We are very satisfied of Datatrics’ acquisition. It will represent a new business unit and a new business line within the MailUp Group, with a potential for synergies at multiple levels. Datatrics’ solution will benefit from MailUp Group’s support in sales & marketing, communication and access to mid-large corporate clientèle, as well as from centralised general services such as administration, accounting, HR, IT and Legal,” Nazzareno Gorni, CEO and founder of MailUp Group, stated. “MailUp will benefit from introducing Datatrics’ technology on existing clients and resellers, as well as leveraging on data core to facilitate further growth at both organic and M&A level. As per the clients’ standpoint, AI-based technology allows marketers to experience an immediate and measurable uplift in results, as Datatrics’ solution is able to not only predict the best content to be delivered on the best channel at the right moment, but also which is the best way to positively influence customers in order to maximize the conversion of a message.”

Link: MailUp Group

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Customer engagement vendors Spredfast, Lithium merge

Lithium Technologies and Spredfast, both vendors automating customer engagement, have announced the two companies will merge. The new company will merge Lithium’s expertise in customer care with Spredfast’s leadership in social marketing, Together they manage over 500 million consumer touch points daily across social media, messaging, and owned digital channels. Lithium CEO Pete Hess will lead the new company, which is yet unnamed.

From the release: “We couldn’t be more excited about joining forces with the dynamic team at Spredfast,” said Pete Hess, CEO of Lithium. “Brands focus on improving the trust they earn with their customers. Their success depends on world-class digital engagement, and the merger of Lithium and Spredfast will provide them with the best platform to earn that trust and help grow their business.”

Link: Spredfast About Us

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CRM giant Salesforce to acquire marketing intelligence leader Datorama

Salesforce has entered into an agreement to acquire Datorama, the marketing intelligence company. Salesforce’s acquisition of Datorama will enhance Salesforce’s Marketing Cloud with expanded data integration, intelligence and analytics, enabling marketers to unlock insights across Salesforce data and the myriad of technologies used in today’s marketing and consumer engagement ecosystem. Datorama will continue as its own separate product.

From the release: “For Datorama customers, today’s announcement means more of what you love and have come to expect from Datorama, We will move with greater speed and support,” wrote Ran Sarig, Datorama CEO and Co-Founder in the Datorama blog. “We couldn’t be more excited about this opportunity.”

Link: Datorama Blog

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Telaria launches video management platform

Telaria (formerly Tremor Video) has launched Video Management Platform, offering analytics, decisioning controls, and both direct and programmatic delivery tools in one platform. The Video Management Platform was purpose-built for Over The Top (OTT) television, streaming video through a phone, laptop or internet-connected TV. As an SSP (Supply Side Platform), program makers will be able to request adds via platforms such as DoubleClick and MediaMath. Publishers can use Telaria as an ad server to supply direct-sold advertising.

From the release: “The Telaria VMP’s innovations in analytics, decision management and monetization capabilities will help boost the inventory value and fill rates for our publisher partners and drive deeper client relationships. Additionally, as more of the world’s biggest content producers move into the Advanced TV space, and digital video becomes a larger contributor to their bottom line, Telaria’s independence remains central to building trust, eliminating conflict of interest, and protecting our clients’ competitive advantage,” Mark Zagorski, CEO of Telaria said.

Link: Telaria

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Accenture Interactive launches Programmatic unit, acquires Chinese agency

Accenture Interactive, the marketing division of the consulting and professional services company, Accenture, is moving into the ad-buying space through the development of its Programmatic Services unit. The hope is to move more of its digital design, marketing, and content services in-house, while also expanding to incorporate planning, buying, and management of media outlets.While developing this new business wing, Accenture Interactive has also been acquiring media organizations to help reach their goal. The most recent acquisition was of HO Communication, a Chinese digital marketing agency (more details on this acquisition can be found on Nasdaq).

Link: The Wall Street Journal

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Marketo acquires Bizible to enhance engagement platform

Bizible, the performance management software, will now be a part of the Marketo Engagement Marketing Platform. The acquisition will enhance and deepen the engagement analytics and buyer journey data Marketo provides its customers across all marketing channels. In addition to connecting through the Marketo Engagement Platform, Bizible customers will also have access to new technology through the large and growing list of partners in the LaunchPoint partner ecosystem and the vast community that is the Marketing Nation. Organizations who use marketing automation providers other than Marketo will continue to have access to the full range of Bizible solutions.

From the release: “This acquisition doubles down on Marketo and Bizible’s shared commitment to providing the most powerful, innovative, and robust marketing software that gives marketers the edge to win in the Engagement Economy. Together, our solutions create an industry-first platform for marketers to plan, engage, and measure by understanding what directly fuels ROI,” said Steve Lucas, chief executive officer, Marketo. “The combined product strength of Marketo and Bizible provides all marketers everywhere enhanced visibility into every touchpoint across any channel. Our investment will accelerate Bizible’s impressive growth and provide instant and achievable benefits to our current and future customers in the enterprise and beyond.”

Link: PR Newswire

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Cisco intends to acquire Accompany

Technology company Cisco recently announced its intent to acquire Accompany, an AI-driven relationship intelligence platform, for $270 million in cash and assumed equity awards. With Accompany, Cisco will be able to improve its collaboration and customer experiences for successful sales to new prospects and stronger relationships with existing clients.

From the release: “Amy has proven to be an effective and innovative leader through her years as an entrepreneur, an engineer, and CEO, and I couldn’t be more pleased to have her and the Accompany team join Cisco,” said Chuck Robbins, Cisco chairman and CEO. “Together, we have a tremendous opportunity to further enhance AI and machine learning capabilities in our collaboration portfolio and continue to create amazing collaboration experiences for customers.”

Link: Cisco

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