AdTheorent, which uses machine learning to deliver campaigns for marketers, has launched Advanced Predictive Creative for advertisers. APC uses machine learning models to score creative content in milliseconds. APC models score and construct the optimal combination of creative elements that are most likely to lead to a successful campaign action for each consumer.
From the release: “AdTheorent’s Advanced Predictive Creative solution is groundbreaking because unlike other rule-based offerings in market, APC is truly performance-driven,” said James Lawson, AdTheorent’s Chief Operating Officer. “AdTheorent’s technology, product and creative design teams have developed a creative delivery platform which complements AdTheorent’s industry-leading machine learning capabilities, allowing data-driven performance metrics to replace human assumption in the selection of creative elements delivered to consumers.”
Visit Advanced Predictive Creative on CabinetM.
Vidoomy, the video advertising platform, has added Contextual Video Targeting to its platform. The Contextual Video Targeting enables marketers looking to serve an ad related to the content the user is reading or the content of the video the user is watching. For example, If the user is reading an article related to the new hybrid car technologies on any website, Vidoomy`s technolgy will be able match that ad request to those specific campaigns associated with a category like automotive or motorsport.
From the release: “We are clear that the key to success for any advertiser is to be able to impact the right user at the right time, which is why we have developed this new technology and we are completely confident that this new product will increase the profitability of all the campaigns of our advertisers,” said Marcos Cuesta, CEO of Vidoomy.
Link: PR Newswire
Visit Vidoomy on CabinetM.
Advangelists announced it has officially merged with Mobiquity Technologies, and launched new features for the Advangelist platform. The new feature, set, named Savitr, is available exclusively through the Advangelists platform. Savitr allows marketers to analyze the potential number of mobile application and web users within 5.5 Million predefined locations including 4000 retail chains, and to subsequently target them with contextually relevant advertising.
From the release: “Advertisers can now immediately understand the size and reach of a media opportunity targeting their in-store customers, or evaluate a competitive media conquesting opportunity,” said Lokesh Mehta, CTO Advangelists. “And with the measurement tool, we give them immediate insight into how those campaigns perform.”
Link: PR Newswire
Visit Advangelists on CabinetM.
This time of year, one is inundated with messages from brands, from charities, even from media platforms.
How do advertisers get those messages out across so many platforms? Of course they automate, but what do you choose as “advertising technology?” Is it the tool you use to serve an ad to a publisher? Is it the tool used to create content for ads? Maybe it’s the targeting tool use use so you’re serving up advertising to your future customer and not just your competition.
When marketers are building stacks on CabinetM, they determine what their stack looks like. What one marketer would call a campaign tool, another could call outreach. When you build a stack on CabinetM, what you call the layers of the stack is up to you.
What do CabinetM users call “advertising technology?” Here’s a graphic showing you the details — larger products are more often labeled “Advertising” in CabinetM stacks, and the smaller products appear less often. Don’t think the products labeled advertising less often cannot be central to a strategy — every stack is different, and what can be central tool to a minority of users is still a big part of that enterprise’s stack.
Need help on building your stack? Erica Ross at CabinetM is here to help at firstname.lastname@example.org.
WeQ has launched a proprietary mobile advertising compliance solution named Shield. WeQ Shield monitors all client traffic proactively for suspicious patterns and non-compliant behaviour, based on a set of performance KPIs and compliance benchmarks set in advance with each client. The solution flags any deviations from the set benchmarks, lays out strategies to block any unwanted traffic, and develops methods to prevent any future offenses on a sub-source level..
“WeQ SHIELD is based on AI technology, which unlike other manual or statically automated systems in the market today, uses machine learning to constantly adapt our mechanisms for detecting suspicious behaviour. This uniquely empowers our team to take immediate action in the increasingly complex and growing fight against fraud,” said Sven Lubek, Managing Director at WeQ.
Visit WeQ Shield on CabinetM.
Cadent launched a new next-generation addressable TV platform for advertisers, media planners, and networks. The new Cadent Advanced TV Platform provides a simplified workflow for planning, activating, and analyzing addressable campaigns at scale. Cadent includes a dedicated analytics team will help you optimize to your objectives. And with every campaign run, you get direct access to a wealth of metrics that are unified and normalized across providers.
From the release: “Television, the most powerful storytelling medium, must evolve to satisfy the needs of today’s analytics-savvy advertisers,” said Eoin Townsend, Chief Product Officer of Cadent. “Cadent’s mission is to help the TV ecosystem evolve to this data-driven future, and with this launch, we’ve taken a huge step forward for our advertisers and pay TV partners. We’ve streamlined the complexities of household addressable TV campaigns to help accelerate spend, while helping our partners expand the reach of their unique supply to meet the needs of national buyers.”
Link: PR Newswire
Visit Cadent Advanced TV Platform on CabinetM.
Pinterest is offering a new advertising format for brands called Promoted Carousel, which allows use of up to 5 images within one ad to tell stories on Pinterest. Each carousel will be available within a single Pin.
From the release: “Promoted Carousel is available to businesses on Pinterest looking to achieve brand awareness goals or performance goals like traffic and conversions. This format can present a product’s numerous features, drive additional purchases by showing multiple items in a Pin or increase awareness with a multi-image brand story,” Pinterest noted in the announcement.
Link: Pinterest Business
Visit Promoted Carousel on CabinetM.
Kochava has updated its mobile data marketplace Kochava Collective with Audience Insights, a feature adding analytical tools for audience analysis and creation. Marketers can use this tool to learn more about their audience, even if they are not advertising to them. This data can also help improve the overall app marketing strategy, including stronger buyer personas, more compelling competitive research, and more engaging content. Publishers can use this tool as third-party confirmation of their audience makeup and targeting practices—giving advertisers greater confidence in their campaigns.
Link: Kochava Blog
Visit Kochava Collective on CabinetM.
Advertising technology provider OpenX is opening to publishers and video marketers in Japan and APAC countries. Users in Asian markets can now access video inventory through the OpenX Exchange, one of the industry’s largest and highest quality programmatic advertising exchanges.
From the release: “Over the last year, we have seen video rise to become one of the top formats in digital advertising across Japan and APAC region. Engaging audiences with immersive content while also driving over two hundred billion dollars in advertising spend this year alone, publishers and marketers are starting to pay attention to the massive opportunity in video,” said Satoru Yamauchi, director of partner services, OpenX Japan. “As OpenX continues to innovate and bring new solutions to market that meet the evolving needs of today’s publishers and marketers, we are excited to offer a transparent and high quality marketplace where they can buy and sell video with confidence.”
Visit OpenX Exchange on CabinetM.
Verizon company Oath has unified its ad tech under one brand, Oath: Ad Platforms. The suite combines assets from BrightRoll, ONE by AOL and Yahoo Gemini into a set of solutions for advertisers and publishers to drive growth. Oath: Ad Platforms includes DSP, native and search marketplace, and exchanges for marketers, as well as tools for omnichannel, video and broadcast publishers.
From the release: “Oath Ad Platforms is the culmination of years of experience creating world class advertising offerings powered by data and designed to build brands,” said Tim Armstrong, CEO of Oath. “We’ve combined the best assets from our trusted platforms with new functionality to drive meaningful results for advertisers and publishers. Oath Ad Platforms is another example of our longstanding commitment to innovation, providing a solution to today’s digital advertising challenges.”
Visit Oath on CabinetM.