Italian agency Deltatre acquires Massive Interactive OTT platform

Deltatre, the Italy-based agency providing a range of digital and broadcast solutions for the world’s largest sport events, has acquired UK-based Massive Interactive and its Massive AXIS OTT platform. The deal adds deeper operations to Deltatre in Asia and the South Pacific and expands the company into the entertainment industry.

From the release: “Deltatre is one of the most prominent and experienced technology companies in the world of live sport and therefore the ideal partner to help accelerate our global growth strategy,” said Ron Downey, Massive Co-Founder, and CEO. “The integration of our targeted UX platform, Massive AXIS, with Deltatre’s robust product portfolio will combine to offer our customers a highly scalable, quick-to-market solution that drives engagement and increase the profitability of over-the-top video services. We are also very impressed with Deltatre’s people and culture and feel that we share the same values. By coming together, we are creating a business that will undoubtedly be the leading B2B vendor for live and OTT video platforms globally.”

Link: Deltatre Articles

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Former Airbnb CMO launches agency to bring marketing excellence to tech brands

Former Airbnb CMO Jonathan Mildenhall and co-founders Alexandra Dimiziani and Neil Barrie have launched TwentyFirstCenturyBrand, a consultancy for tech companies. Starting with companies like WeWork and Pinterst, TwentyFirstCenturyBrand says it will bring excellence to marketing in five areas: company mission and values; brand blueprint; go-to-market planning; marketing organsiation design; and outsourcing agency management.

From the release: “At a time when technology has given companies an unprecedented degree of influence on people’s lives, brand keeps the humanity in focus,” co-founder Neil Barrie said. “Our team’s purpose is to build some of the world’s most influential brands from the inside and out, ensuring their legacy is positive and inspiring.”

Link: Campaign Live

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French marketing research agency acquires Synthesio social media platform

Synthesio and its social media intelligence tools have been acquired by Ipsos, a market research giant based in France. The deal will bring the social media tools to Ipsos as well the users data that comes with these tools. Synthesio will be a standalone business unit at Ipsos, maintaining the name and brand.

“The acquisition of Synthesio is part of the Total Understanding Project and its targeted acquisition objectives,” commented Didier Truchot, Ipsos Chairman and CEO. “It will reinforce Ipsos’ technologies and know-how in social listening and the monitoring of the data that comes with it. We are happy to welcome Synthesio’s leadership team onboard. By combining our strengths, we will grant our clients access to a wider range of data, actionable insights and a deeper understanding of customers.”

Link: Globe NewsWire

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Future Tech acquires Adzouk to solidify position in MENA countries

Future Tech Media, which implements advertising technology in the Middle East and Africa, has acquired Adzouk, a programmatic supply-side network working with General Motors, Unilever and Jaguar Land Rover in the MENA region. Adzouk brings with it solutions for video, native, rich media and mobile advertising and its 1tag technology, the only Google Certified Publishing Partner (GCCP) in the region bringing together thousands of publishers across key verticals including auto, travel, finance and FCMG.

From the release: “In today’s rapidly evolving and connected world, our clients are demanding more and more digitally cutting-edge solutions. This acquisition enables us to grow faster and offer clients a comprehensive solution encompassing content, media and technology,” said Boye Balogun, Managing Director of Future Tech Media.

Link: The Arabian Marketer

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Ingram Micro ONE launches service for channel partners

Agency Ingram Micro ONE announced the launch of its new digital marketing program Ingram Micro Partner Connect. Designed to enable channel partners to establish a meaningful digital presence for their brands, the new program simplifies the complexities of digital marketing with personalized, premium digital marketing content delivered as-a-service.

From the release: “Making the move to digital marketing is a must for channel partners looking to build their brand and grow their business,” said Dennis Crupi, executive director, Marketing, Ingram Micro.  “Supported by Ingram Micro’s world-class and experienced digital marketing team, Ingram Micro Partner Connect addresses this gap and simplifies digital content marketing, making it easy for resellers to enhance their digital presence with personalized content, targeted Google Ad Word campaigns and real-time analytics.”

Link: Ingram

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Accenture Interactive acquires Brazilian agency New Content

To strengthen its customer experience services, Accenture Interactive has agreed to acquire New Content, an independent Brazilian content marketing agency. The agency helps clients with all aspects of the content lifecycle – from content strategy, creation and production to the underlying technology, governance and content operations needed to bring impactful campaigns to life. The acquisition will enhance Accenture Interactive’s ability to serve its clients in Latin America with branded and strategic content.

From the release: “We believe that engaging, meaningful content is a strategic foundation of marketing today and one of the most effective ways to connect people and brands,” said Anatoly Roytman, head of Accenture Interactive – Europe, Africa, Middle East and Latin America. “Time is a precious commodity in the digital age, and consumers expect personally curated experiences from brands. When we connect our ability to create relevant content with innovative customer experiences and the intelligent use of data, it becomes a powerful combination for driving brand loyalty.”

Link: BusinessWire

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Content review agency adds AI to service

Content optimization agency Realeyes has announced it has added artificial intelligence to its service. The AI is added to its consultants reviewing facial expressions of those watching brand advertising, to see if the end-user is engaged, happy or sad, instead of just playing the video and present for its completion.

From the release: “The average human attention span now down to just 8 seconds, meaning brands need all the help they can get to be heard above the din of an increasingly noisy internet. Up to now, it’s been difficult to measure that attention, with brands having to rely on metrics such as completion rates, which simply don’t give the full picture. Just because someone plays a video until the end, it doesn’t mean they were paying attention to the content,” said Mihkel Jäätma, CEO and co-founder of Realeyes.

Link: Martech Series

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Marketing automation service launched by agency Exadel

Exadel, developer of enterprise and custom software solutions, has announced it is launching its new Digital Marketing Technology Practice. Services provided under Exadel’s DMTP will include large-scale multichannel development, back-end platform engineering, digital assets management, solutions for big data, personalization, infrastructure services predictive analytics, and, in partnership with Adobe, Exadel delivers Adobe Marketing Cloud solutions.

From the release: “It is an honor to be an instrumental part of the Exadel team at such an exciting time for the company and industry,” said Lev Shur, President of Exadel Solutions and newly-appointed to lead the practice. “Technology has impacted digital marketing in ways we never thought possible, helping businesses grow and innovate rapidly by improving customer experience and engagement. There is still much more potential on the table, and we hope to help organizations around the world capture market share through new innovations in digital marketing technology solutions.”

Link: Benzinga

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June 21 to be integrated into Capgemini Invent services

Capgemini has acquired French agency June 21, a consulting firm specializing in digital marketing. The acquisition will boost the Capgemini Invent service, and its strategic digital consultancy capabilities in France.

From the release: “In June 21, we found an exceptional team able to deliver on the customer-led transformation challenges faced by our large clients. Jean-Pierre Villaret, Jean-Marc Benoit and their talented colleagues will bring to Capgemini Invent a unique understanding of digital marketing and communication channels along with a depth of relationship at the CMO and CEO level,” explains Cyril Garcia, CEO Capgemini Invent and member of the Group Executive Committee.

Link: Martech Series

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ICF acquires We are Vista agency

ICF, consulting and digital services provider, has acquired We are Visita, the U.K.-based creative communications agency. The acquisition of We are Vista is the latest in a series, including last year’s acquisition of London-based loyalty strategy and marketing company The Future Customer and the recent addition of John Armstrong, a former founding executive of IBM iX, to lead ICF Olson, the company’s commercial marketing and communications division. We are Vista will become a part of ICF’s full marketing and communication team.

From the release: “We have created an integrated set of advisory and engagement marketing capabilities to better serve our North American customers, and the acquisition of We are Vista expands this strategic intent into Europe,” said Sudhakar Kesavan, CEO of ICF. “They will enhance the support we offer both our public and private sector clients in Europe.”

Link: PR Newswire

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