Cake by Accelerize launches agency to produce digital marketing campaigns

Cake, the Accelerize division that produced Journey by Cake, a marketing intelligence platform, has now launched an agency. The Journey Agency offers a broad, consultative approach to strategy and execution including media buying, creative design, product positioning, content creation and a host of other tactics to support a brand’s digital marketing initiatives.

From the release: “We are committed to our clients’ business needs first and foremost, and the creation of The Journey Agency allows us to focus on providing our clients with a sharper competitive edge,” said Santi Pierini, CAKE President and Chief Operating Officer. “The advantage to working with CAKE is that we already understand our customers’ marketing objectives, audiences, and brands, so we can create a successful digital marketing strategy that uses the best combination of marketing technology and agency services to help them achieve their goals in the growing digital marketing landscape.”

Link: Associated Press

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Accenture acquires Australia’s leading Oracle Cloud provider, PrimeQ

PrimeQ, the leading Oracle Cloud provider in New Zealand and Australia, was acquired this week by Accenture. The acquisition bolsters Accenture’s leading Oracle capabilities and helps deliver new value to clients by accelerating their digital transformation through Oracle Cloud.

From the release: “PrimeQ has extensive experience implementing Oracle SaaS Cloud solutions, which complements Accenture’s established credentials across the Oracle Cloud portfolio,” said James Madigan, who leads Accenture’s Oracle business in Australia and New Zealand. “They are a highly valued Oracle ecosystem partner, bringing an impressive track record and top talent that will help drive significant results for our clients.”

Link: Accenture

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CX agency Hero Digital acquires rival Clock Four

Hero Digital, an agency focused on advising clients on investing in customer experience, has acquired Clock Four, and its expertise in customer experience strategy and brand activation. As part of the deal, Clock Four’s CEO Jon Eberly joins Hero Digital as Executive Vice President. Both agencies are based in San Francisco.

“Our clients, chiefly CMOs and their organizations, are making huge investments in CX. The current market demands agencies to be wide enough to scale to support across Fortune 1000 businesses, but nimble enough to make a fast impact,” wrote Dave Kilimnik, CEO, Hero Digital on the company blog. “Adding Clock Four to the Hero team augments our ability to deliver on that demand and continue to grow alongside the companies we’re proud to call our clients.”

Link: Hero Digital Perspectives

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Accenture Interactive Programmatic Services boosted by acquisition of Adaptly

Accenture has announced it will acquire Adaptly, a digital media services company based in New York City. The acquisition will support Accenture interactive Programmatic and its ability to activate, optimize and measure media across platforms .

From the release: “Brands now have the opportunity to deliver more value through ads that are relevant to consumer identities and social contexts,” said Scott Tieman, global head of Programmatic Services, Accenture Interactive. “Consistent with our mission to create, build and run the best customer experiences on the planet, Adaptly will complement our full suite of experience services and enhance our ability to deliver better, faster and more effective advertising campaigns.”

Link: Accenture Newsroom

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IBM iX execs to lead ICF’s new agency, Next

ICF is launching ICF Next, a firm with routes in the acquisition of the Olson agency. The ICF Next team will consist of over 1,700 creatives, communicators, strategists and technologists across more than a dozen offices in the U.S., Canada, Europe and India. Officially launching in early 2019, ICF Next will be led by former executive of IBM iX, John Armstrong.

“There is a natural convergence in the work we do across areas like communications, public relations, technology, loyalty, marketing and strategy,” said John Wasson, President of ICF. “ICF Next has been purpose-built to pay off on the benefits of an integrated model that enables our clients to more easily tap into a wider set of expertise, capabilities and resources as needs arise.”

Link: PR Newswire

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Accenture Interactive acquires Swedish-based customer relationship management agency Kaplan

Accenture  acquired Stockholm-based Kaplan, a provider of data-driven customer relationship management services, that transforms customer experiences through strategic, analytical, technology, and creative solutions. The acquisition strengthens Accenture Interactive’s ability to provide customers with end-to-end experience transformation services in the Nordics.

From the release: “Accenture Interactive is a new breed of agency, focused on creating and building experiences that bring together a powerful combination of strategic consulting, creative, and technology skills,” said Anatoly Roytman, head of Accenture Interactive — Europe, Africa, Middle East and Latin America. “Accenture Interactive provides CMOs and today’s digital leaders with the tools needed to connect brand promise with brand experience. Kaplan’s ability to enable personalized customer experiences reinforces Accenture’s overall objective: to help our clients achieve better business performance through customer-driven transformation.”

Link: Business Wire

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Wunderman, J. Walter Thompson merged by WPP

WPP will merge digital agency Wunderman with the world’s oldest advertising agency J. Walter Thompson. The resulting firm, Wunderman Thompson, puts under one agency its 20,000 people in 200 locations across 90 global markets. The two firms share several major clients including Shell, Nestle and Johnson & Johnson. Wunderman Thompson will be led by CEO Mel Edwards and Chairman Tamara Ingram.

From the release: “To acheve transformative outcomes, clients today need inspiration that is rooted in data-driven insight. I am really excited to be able to deliver that within one agency,” said Mel Edwards, global CEO. “Wunderman Thompson offers precisely what clients want: brilliant creativity, expertise in data and sophisticated technology skills. I couldn’t be more honored to lead this new organization and its exceptional people.”

Link: AdWeek
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Forrester announces it will acquire SiriusDecisions

Forrester Research, a worldwide research and advisory firm based in the Boston area, has announced it will acquire SiriusDecisions, a sizable advisor focusing on optimizing marketing, sales, and product operations. The acquisition is expected to grow Forrester’s addressable market in strategy of $20 billion  to $40 billion with the addition of operations. Forrester views SiriusDecisions’ operational expertise as a way to drive new business, renewal rates, and the ability to enrich existing contracts with additional services.

From the release: “Today’s announcement was driven by our clients,” said George F. Colony, Forrester’s chairman and chief executive officer. “Empowered customers and the disruptive power of technology are forcing business and technology leaders to take decisive action and make deep-rooted changes while delivering quarterly results. The combined value of Forrester’s strategic and SiriusDecisions’ operational capabilities will help our clients change and grow in tumultuous times.”

Link: PR Newswire

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Italian agency Deltatre acquires Massive Interactive OTT platform

Deltatre, the Italy-based agency providing a range of digital and broadcast solutions for the world’s largest sport events, has acquired UK-based Massive Interactive and its Massive AXIS OTT platform. The deal adds deeper operations to Deltatre in Asia and the South Pacific and expands the company into the entertainment industry.

From the release: “Deltatre is one of the most prominent and experienced technology companies in the world of live sport and therefore the ideal partner to help accelerate our global growth strategy,” said Ron Downey, Massive Co-Founder, and CEO. “The integration of our targeted UX platform, Massive AXIS, with Deltatre’s robust product portfolio will combine to offer our customers a highly scalable, quick-to-market solution that drives engagement and increase the profitability of over-the-top video services. We are also very impressed with Deltatre’s people and culture and feel that we share the same values. By coming together, we are creating a business that will undoubtedly be the leading B2B vendor for live and OTT video platforms globally.”

Link: Deltatre Articles

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Former Airbnb CMO launches agency to bring marketing excellence to tech brands

Former Airbnb CMO Jonathan Mildenhall and co-founders Alexandra Dimiziani and Neil Barrie have launched TwentyFirstCenturyBrand, a consultancy for tech companies. Starting with companies like WeWork and Pinterst, TwentyFirstCenturyBrand says it will bring excellence to marketing in five areas: company mission and values; brand blueprint; go-to-market planning; marketing organsiation design; and outsourcing agency management.

From the release: “At a time when technology has given companies an unprecedented degree of influence on people’s lives, brand keeps the humanity in focus,” co-founder Neil Barrie said. “Our team’s purpose is to build some of the world’s most influential brands from the inside and out, ensuring their legacy is positive and inspiring.”

Link: Campaign Live

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