Gravy Analytics has updated its AdmitOne verification engine, which powers all its real-world location intelligence tools, to include location data forensics. All products have been enhanced with artificial intelligence to provide traceability to every location data signal to determine its veracity, ensuring accuracy.
From the release: “The range of uses for consumer mobile data – from market sizing and combating ad fraud, to attribution or city planning – means that a one-size-fits-all approach is simply not the answer,” said Jeff White, Gravy Analytics CEO. “With Gravy’s new location forensics technology, we’re eliminating the location data noise and providing customers more flexibility to choose the high quality data sets that work for them. This new capability not only increases confidence in our data – and our customers’ data – but also in the strategic value of the resulting intelligence.”
Link: Gravy Analytics Latest News
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Pyze has updated its Growth Marketing Platform to include customizable user dashboards and a new user interface. Pyze designed the new UI to accelerate understanding of user behavior across multiple different apps or channels, enable easier analytics and quickly act on the data to launch marketing campaigns.
From the release: “Customers no longer differentiate between channels as they conduct a transaction. For example, users often add items to shopping carts on the mobile app and then checkout on the web,” said Prabhjot Singh, founder & CEO of Pyze. “Marketing teams don’t have the tools to track holistic user behavior or execute campaigns across channels. Pyze now empowers Marketing and Product teams the ability to understand user behavior across all channels so they can understand holistic usage, conduct meaningful segmentation, orchestrate effective marketing campaigns, and build more engaging products.”
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Google has announced significant new updates to its popular Analytics product. Google Analytics users can now access Google InMarket Leads, which is able to capture data and the digital footprint of over 130 million companies, including which products and services they are searching for on Google. Google Analytics users can also leverage the feature called Analytics Intelligence, which uses machine learning to help users better understand and act on data to make better marketing decisions.
Link: PR Newswire
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Tru Measure, with its namesake platform providing analytics tools for campaign and engagement measurement, now offers customized goals and reporting tools. The new feature enables local media and agencies to create and display specific metrics that truly matter to each individual client. The goals and KPI reports, which are exportable, can capture a specific number of form fills or calls, to something as broad as “increasing revenue.”
From the release: “Just because you can report on it, doesn’t mean you should,” said John Hoeft, Tru Measure’s general manager. “You need to determine what really drives your business and how that can be measured via Google Analytics and paid digital campaigns. Tru Measure makes it easier to focus on what matters and puts you in control of the performance metrics you want to see.”
Link: Tru Measure Media
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Shareablee, offering intelligence on social media audiences, has expanded its Instagram performance analytics to include Instagram Stories and video views, allowing marketers to make better decisions on buying into the Instagram platform. The average brand on Instagram increased its presence by 27% from May 2017 to May 2018.
From the release: “With more than twenty-five million business pages and over a billion users, Instagram is a vital part of virtually every business’ marketing plan, whether it be micro-influencers or worldwide banks,” said Tania Yuki, founder and CEO of Shareablee. “Instagram Stories is a powerful new format for brands and Influencers to make meaningful connections with consumers, and better reporting will shed light on how best to make use of Stories alongside Videos, Images, Carousel ads and more. We’re excited to provide these enhanced capabilities to better inform the cross-platform marketing mix.”
Link: Martech Series
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Xeerpa has recently teamed up with IBM to include Watson Personality Insights analytics into its dashboard, providing a complete analysis of not only the interests, hobbies, favourite products and brands or geo-locations of each user, now combined with an in-depth analysis of her/his personality and consumption preferences, allowing for an even more advanced personalisation in marketing campaigns. Xeerpa is a Social Network Profiling technology that analyzes data willingly shared by users via Social Login on websites, promotions, apps and WiFi hotspots.
From the release: “Watson can draw up a personality chart for a certain person (independent of their age, gender, or culture) through a textual analysis of words they have written, either a running text or their social media feeds. This melding of linguistic analysis and psychological modelling can produce very specific personality profiles for customers without going through lengthy personality tests which necessarily have smaller samples. All the model needs to get to work are at least 100 words and voilà!,” wrote Andrés Redondo Mercader, Xeerpa Co-Founder Xeerpa profile page on CabinetM. “IBM’s Watson Personality Insights can offer us a lot of information about our customers. Combined with Xeerpa’s dashboard, you can see all the probabilities divided into just three groups: Seems to like, Neutral, Seems not to like. You’ll find you know more about your customers than they do about themselves!”
Link: Xeerpa news on CabinetM.
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Chargebee, a SaaS subscription management and billing solution platform, has released RevenueStory Analytics Platform, an analytics dashboard for subscription-based companies to help easily measure and report out on their revenue data and growth opportunities. RevenueStory provides a host of preset templates for different roles within a company as well as different types of business intelligence such as revenue-driving metrics, revenue by business function metrics, and real-time data.
From the release: “In today’s growing subscription economy, revenue is no longer a finance function and every business function either contributes to it or detracts from it. Compared to traditional BI tools that simply stack on increasing amounts of data, RevenueStory directs users to see the right data through the right lens,” said Krish Subramanian, CEO and co-founder of Chargebee. “RevenueStory reconciles disconnected data and ties it to revenue to isolate growth levers that are uniquely relevant for specific business functions to act on. Now, Chargebee’s thousands of customers can make smarter and more timely decisions that impact the top line.”
Link: MarTech Series
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Proof Analytics has updated its platform with Proof P/360, a tool to show both staff and managers where opportunities lie in the enterprise. Using Proof P/360 on the Proof Business Impact Analytics platform, managers, contractors, and staff can see where staff needs to be deployed to leverage a business opportunity, and show impact of those staffers on the bottom line.
From the release: “Proof P/360 leverages fully integrated data federation and rock-solid data rights management to enable individual employees, contractors and consultants to understand their contribution to business value,” said Mark Stouse, CEO of Proof. ‘Proof enables every individual to rapidly network their key performance indicators (KPI) or objectives and key results (OKR) and compute the effects and time to impact of their contributions. The result is a breakthrough in the way we understand how value is created and by whom.”
Link: Proof Analytics
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Lucidity has launched a blockchain tool for data analytics. Advertisers can use Lucidity to mitigate issues such as data discrepancy and billing inefficiencies and Lucidity helps them verify these metrics by the million per second.
From the release: “Our vision is to bring total, indisputable transparency to the digital advertising supply chain so honest players in our industry can benefit. Blockchain presents an opportunity to solve a major industry problem. We are successfully operating a powerful protocol and are building game-changing apps on top of it, with input from the world’s most forward-thinking advertisers and technology partners. We’re not just a whitepaper, and we’re excited to bring a tried and tested product to market so the advertising industry can finally transact with trust,” said Sam Kim, CEO & Co-founder, Lucidity.
Link: MarTech Series
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Oracle has launched two new platforms as a part of Oracle Marketing Cloud – one to enhance customer analytics and the other for audience segmentation. The first, Oracle Infinity, is Oracle’s first analytics platform that feeds behavioral and transactional data in to other Oracle tools. The second, Oracle CX Audience, uses first, second, and third party data to better define and segment their audience.
From the release: “Existing data analytics solutions are incredibly limited as they can’t scale or provide real-time insights on every single user. This prevents marketers from taking advantage of data to increase ROI or inform ideal customer experiences,” said Shashi Seth, senior vice president, Oracle Marketing Cloud. “To unleash this data requires a completely new approach to customer data analytics, which is exactly what we are introducing with Oracle Infinity and Oracle CX Audience. With these innovative new solutions, we are putting very rich and timely behavioral data in motion to help organizations deliver a customer experience that is highly relevant and in context.”
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