Manufacturing today is not an old-fashioned industry — it takes marketing technology to scale the processes that bring products into the imaginations of buyers.
Manufacturers managing their stacks on CabinetM have the same fight as other in marketing operations — how to rationalize the technology they have, how to manage its use, and how to keep spend in line.
What does a manufacturing stack look like? We’ve made a stack of the top 50 products we see in manufacturing stacks.
As you can see, it’s heavy on content and social media tools, with lots of different automation platforms in the mix — some stacks have multiple marketing automation platforms in their stack.
Not every stack is the same, and the way each marketer looks at a tool could be different. For example — we’ve put Salesforce Sales Cloud in a marketing automation layer when another team could see it as a sales tool. Where we’ve called Google Tag Manager a customer tool (tracking customer behaviors) another marketer could call that an analytics tool.
Do you need help thinking about your stack?
- Contact Erica Ross in our office at email@example.com
- Check out Attack Your Stack by Anita Brearton. our CEO has broken down into worksheets how you can use to help you think about your MarTech stack. Order a physical copy or download it today at this link.