CabinetM has released a new workbook, Attack Your Stack, designed to help you with the process of building and evolving your marketing technology stacks. Written by our CEO, Anita Brearton, with support from Jeff Harvey (Red Wing Shoes), Allen Pogorzelski (Openprise), and Stacy Falkman (Paychex, Inc.), Attack Your Stack delivers insights derived from the hundreds of marketing stacks being managed on the CabinetM platform and from CabinetM’s community of marketing operations professionals.
The workbook is succinct, filled with worksheets that invite the scribbling of ideas, and covers the entire lifecycle of the marketing technology stack.
“My goal in developing the workbook was to deliver insights in a form that was useful to marketing operations teams,” said Anita Brearton. “Readers do not have to be CabinetM users in order to leverage the recommendations in the workbook, though I do believe it would definitely make every marketer’s life easier!”
Key topics in Attack Your Stack:
- Identifying stakeholders
- Stack architecture
- Stack auditing
- Stack strategy
- Product discovery
- Stack management
Best practices for stack building are keeping pace with the innovation and evolution in the marketing technology world. As such, CabinetM plans to regularly update this workbook. If you are a vendor, analyst, or practitioner, and would like to contribute to the next version, please reach out to Anita Brearton directly (abrearton@cabinetm) to share quotes, case studies, and commentary.