Claritas, a data company enabling brands to identify and target their best customers through segmentation, has acquired Barometric, a media tracking and measurement company. The acquisition supports Claritas’ transformation as a vendor measuring advertising performance and optimizing audiences across media channels. Barometric’s proprietary identity graph technology collects mobile IDs across digital environments to increase marketing efficiency and campaign measurement.
From the release: “The combination of Claritas and Barometric is fantastic news for any marketer who is looking for a more precise level of clarity and campaign optimization,” said Claritas CEO Mike Nazzaro. “By combining the best-in-class segmentation of Claritas with the unrivaled cross-platform measurement and verification that Barometric makes possible, businesses can better understand their leads’ behavior from mobile app to desktop to in-store, or even intra-household purchasing paths across a family’s separate devices.”
Link: Globe Newswire
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Periscope Data has launched Data Engine, a data integration tool. Data Engine was designed to help data teams apply the right technology to the right workflows, allowing enterprises to reliably move data from source to analysis-ready models.
From the release: “The most valuable thing that data teams can do is help their businesses make better decisions. Every moment spent debugging an ETL pipeline or figuring out why the data isn’t right is a distraction from that goal. Data Engine automates a lot of the effort that doesn’t go toward business outcomes so the data team can focus what they do best, which is using the right tech at the right time for the right analytics problem,” said Tom O’Neill, Periscope co-founder and CTO.
Link: Periscope Data blog
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Adobe has updated its Audience Manager tool to include a new tool for search. Data Explorer allows users browse through historical data collected by the DMP and add traits to their taxonomy in real time.
From the release: “Sometimes the most valuable data points cannot be predicted beforehand. An article that goes viral or an unexpectedly popular product offering can become missed opportunities if your DMP isn’t architected to make raw data signals actionable,” said Terry Chen, Senior Product Manager of Adobe Audience Manager. “The Audience Manager team built Data Explorer to give our customers the tools they need to have autonomy over audience trait creation and structure – right in their own hands.”
Link: Martech Series
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Openprise, the leader in data orchestration solutions for marketing and sales, today announced the general availability of Openprise Data Orchestration Platform for Microsoft Dynamics 365. The solution automates all the painful, manual processes that sales automation and marketing automation solutions don’t typically offer, such as list loading, data cleansing and enrichment, account scoring, and many more, enabling marketing and sales teams to increase productivity, scale their operations, and boost revenue. Openprise is a single platform designed from the ground up for CRM, so it has all of the best practices, business logic, and data that companies need to automate key business processes, including custom business processes that are unique to a given company or industry.
From the release: “At Openprise, we’re pleased to be able to apply our years of experience automating critical marketing and sales business processes that had previously been done manually, and apply that expertise to Microsoft Dynamics 365 customers to help marketing and sales teams boost revenue and improve productivity,” said Ed King, Founder and CEO of Openprise.
Link: Openprise on CabinetM
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Dstillery has added Dscover Maps to its suite of tools. Dscover Maps (DMaps) is a geospatial insights tool that provides a detailed view into market composition by geography or location. The geospatial insights can be used in combination with marketer first party data to create unique niche segments specifically geared towards the marketer’s initiatives and goals. The tool’s capabilities apply Dstillery’s audiences and data science to a variety of use cases, including ad sales support, media delivery and marketing research.
From the release: “For 10 years, Dstillery has created unique audience segments that perform across a variety of goals and verticals in the digital ad space,” said Michael Guzewicz, Business Development Manager at Dstillery. “For years, offline data has been informing both online and traditional media campaigns. Now, DMaps allows marketers to visualize their target audiences across geographies and physical locations nationwide like never before. This opens the door for digital insights to inform campaigns of any medium.”
Link: Globe Newswire
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Identification technology vendor Bridg is launching a customer data platform built for offline retailers and the restaurant industry. Bridg CDP takes valuable point of sale transaction data, and combines it with loyalty and ordering data to create robust, individual unified customer profiles. Profiles are then augmented with social media and other marketable identities, making it possible for brands to engage previously unreachable guests.
From the release: “Our research shows that the average brick-and-mortar business today is, at best, able to identify 15 to 20 percent of their consumers via a loyalty or other ‘opt-in’ marketing program,” said Amit Jain founder and CEO of Bridg. “The Bridg Customer Data Platform gives operators access to an entirely new revenue opportunity – the other 80 percent of their guests existing in their historical POS data. Given the evolutions taking place across the restaurant and retail worlds, we believe precision, data-driven marketing is among the single largest opportunities for margin growth.”
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Appier has launched AIQUA, a personalization tool that uses AI to help serve content to the customer ready to buy. AIQUA allows enterprises to take the customer data they already have, matching it with the behavior and interests of audiences gathered outside owned channels. Using this new combined source of information on the customer, AIQUA data helps the marketer personalize communications accordingly via web and app push notifications, SMS and messaging platforms.
From the release: “During our interactions with our many clients around the region, it became clear to us that there’s immense room for improvement when it comes to engagement and personalization,” said Chih-Han Yu, Appier’s CEO and founder. “We’re excited to introduce a solution that addresses these gaps by drawing on the power of AI.”
Link: Marketing Tech News
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Openprise, creator of data orchestration solutions for marketing and sales, has expanded its Openprise Data Marketplace to include a broad range of new third-party data partners. The platform is partnered with a new service enabling marketers to navigate the process of assessing data requirements, evaluating and selecting data providers, and onboarding data across multiple vendors.
From the release: “There is no single data provider that’s right for every company, for every purpose. Often the right answer is a blend of data from multiple providers,” according to Ed King, Founder and CEO of Openprise. “We hear two common challenges from our customers. First, they’re struggling with pulling multiple providers’ data into their marketing and sales system of record while maintaining a consistent set of standards. Second, we see that companies are looking for guidance on how to see beyond vendors’ similar marketing claims and quantitatively identify which providers are right for their unique requirements. The expanded Openprise Data Marketplace, combined with our new Multi-Vendor Enrichment Strategy Service, address both of these concerns, enabling companies to improve the success of their marketing automation and ABM initiatives.”
Link: Openprise on CabinetM
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Pushspring has launched Audience Marketplace, a self-serve tool for finding and buying customer data. Pushspring is a logic-based platform search solution for marketers identifying and comparing audiences based on attributes that qualify and contribute toward campaign goals. Audience Marketplace is the first to allow marketers to quickly craft custom audiences for both activation and strategic insights, with full transparency and same-day execution.
From the release: “We’re trying to democratize data access not turn media planners and buyers into data scientists,” said Karl Stillner, CEO and co-founder of PushSpring.
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EVRYTHNG has launched a new Blockchain Integration Hub, which will track consumer products and end-users via a scalable and enterprise-ready digital identity and data management platform. The Blockchain Integration hub can be used by brands to leverage their own data and apps to deliver a clear ingredient trail to the consumer on demand, and reward customer engagement via offers supported by the EVRYTHNG platform. EVRYTHNG makes it easy for consumer product brands to rapidly test and scale applications to deliver traceability, transparency, authenticity and reward tokens to customers through distributed ledger technology.
From the release: “Consumer brands want to use the immutability of blockchain technology to manage the integrity of their supply chains, provide product provenance information to consumers, and offer rewards and redemptions with cryptocurrencies and tokens,” said Niall Murphy, CEO and Co-founder of EVRYTHNG. “The EVRYTHNG Blockchain Integration Hub makes it easy to integrate blockchain capabilities with digitized consumer products at large scale, rapidly delivering applications and applying data intelligence.”
Link: EVRYTHNG press releases
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