Bizzabo adds features to events app

Bizzabo has relaunched its event app to give marketers greater control of the attendee experience. Added features allow marketers to customize attendees’ app experience from start to finish with your choice of images, content and colors to create a unified and consistent brand experience. The app allows attendees to communicate with each other before and after the event, and to participate in live polls or Q-and-A experiences via the app.

Link: Bizzabo Blog

Visit Bizzabo Event App on CabinetM.

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Certain acquires Gather Digital to boost mobile development for event automation

Certain, the leader in enterprise event automation, today announced it has acquired Gather Digital, a mobile event application suite for enterprises, associations and educational institutions. With this acquisition, Certain is further strengthening its mobile development and data integration capabilities, taking advantage of the experience that Gather Digital’s extended team brings and offering customers unprecedented insight into the mobile journey to determine the event attendee’s true sentiments.

From the release: “Certain is focused on enabling our customers to gather the most relevant data from event attendees to drive better business results from events,” said Peter Micciche, CEO of Certain. “By acquiring Gather Digital and the impressive mobile capabilities the team has developed, we’re continuing to invest in our data strategy – and the people at the forefront of delivering innovative technology for world class enterprises.”

Link: Certain

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Anita Brearton on the big trends from the fall conference season

Now that marketing conference season is winding down, our CEO has put together some thoughts about what she learned after those stress dreams about losing her way to her presentation. (Fear not — that is she on the left of the photo, moderating a panel on Marketing Technology in Boston in October.)

She writes in CMSWire this week about some of the big takaways — and how to be like Susan Xie when you can’t get into the sessions because of work.

Read all about it at CMSWire.

 

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Trade show tools to help your team rock

Sending the team out on the trade show circuit? You’re not alone – there are tens of thousands of trade shows every year, in cities around the globe.

How are you going to make it so your team can stand out, capture hot leads and make the cost of those plane tickets to the show worth it?

Automate as much of the process as you can. Any idea you have for fun, interesting or informative ways to reach an audience is going to have a way to scale your efforts. We present you with some tools to make that work while the team is packing their bags for the next show.

 

Alliance Tech, now part of Cvent, offers a range of intelligent lead capturing tools. Intelligent LEADS is designed to report, manage and cross-compare leads from multiple events. It helps to determine most valuable leads, determine most profitable shows and consistently measure the success of each event, ultimately increasing revenue and sales. Automate instead of using resources slogging through hundreds or even thousands of junk leads. Score leads to make sure you follow up on good in-person conversations.
BEST FEATURES: At an event you can scan a business card to instantly create a profile for that person, rate them with your own custom designation, and add notes, ensuring every follow-up is informed, intelligent and personal. Leads are synced to the cloud to integrate with your CRM or marketing automation platform.
PRICING: See vendor for details.

 

Pixe Wall works with Pixe Encore software to seamlessly stream photos and brand testimonials to a variety of high definition media screens. The program allows you to insert ads or even photos being produced at the event.
BEST FEATURES: Provide photo booth users with instantaneous gratification by projecting their images on giant screens.
PRICING: See vendor for details.

 

CustomInk offers a user-friendly online design engine that lets you create your own promotional items with your company logo. It features an easy-to-use drag-and-drop design interface, custom templates for speed, and offers drinkware, tech and umbrellas that can be printed with your logo. For custom clothing, CustomInk has no minimum, so ordering 1 or 20 custom-printed shirts is not a problem.
BEST FEATURES: Unlike many templated programs allowing you to produce promotional items online, CustomInk allows you to move and size the logo you’re usuing online.
PRICING: Each item is priced differently, with shipping options affecting price.

 

Social Bungy is an experiential marketing platform that helps you craft a strategic interactive campaigns around your event. The key to Social Bungy is its simple-to-use functions designed to boost attendee traffic to your booth. Social Bungy is loaded with features leveraging today’s mobile tech, including QR codes, integration with Facebook and Twitter and other tools to acquire a social following before and during the event, generate a buzz around your booth and capture more leads. Create event-oriented campaigns through which you announce scheduled presentations, post sign-up forms, and hold contests for prizes.
BEST FEATURE: Social Bungy also has a detailed analytics dashboard so you can track the performance of every initiative and see how you’re doing.
PRICING: Basic plans start at 20 cents per email.

 

Signagelive transforms a group of connected screens into a video wall, giving your booth an amazing visual element to attract, captivate, educate and entertain attendees. From a central dashboard, you can drag and drop images or video, create a playlist, or collect and display content in real time from social media.
BEST FEATURES: The dashboard displays all sign content, and you can display the same content on all screens, or create a dynamic multi-zone layout in a few minutes.
PRICING: Plans start at $270 for one year.

 

Getplanning is a project management tool that’s designed with the events planning team in mind. You can view the entire event plan, attach sign-up forms and marketing materials, make notes and leave comments. Designate actions by role such as “Planner” or “Vendor,” schedule task due dates, track status, and set permissions for who can view, upload, or download documents.
BEST FEATURES: Product is located in the cloud so there’s no software to install or configure, and you can access your event planning project from any device.
PRICING: The cost for Getplanning involves a one-time configuration fee and a yearly license fee. See vendor for details.

 

Mouseposé is a Mac presentation app that dims the screen and spotlights the area around the mouse pointer, enabling presenters to easily guide audience attention to a desired area of interest. Mouseposé is useful for anyone doing demos at tradeshows, slideshow presentations, and training sessions.
BEST FEATURES: Mouseposé 3 “talkthrough” feature provides a product tour highlighting the most important switches and settings.
PRICING: See vendor for details.

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Certain Launches Oracle Eloqua Edition With EventStream Powering Real-Time Event Marketing From the Eloqua Canvas

Summary:

Certain, an enterprise event automation solution, announced the addition of Certain Oracle Eloqua Edition with EventStream to its solutions suite.  Certain Oracle Eloqua Edition with EventStream is the first event automation platform that allows complete, bi-directional integration and real-time marketing from an application within Oracle Eloqua. This new solution allows for real-time data syncing throughout the entire lifecycle of an event, enabling marketing teams to instantly engage event attendees and create personalized experiences based off the data captured before, during and after events.

Function:

Event Marketing

From the Announcement:

“The real value with Certain EventStream is in delivering a better customer experience, as our marketers now have instant access to behavioral insights to have tailored conversations with our prospects straight away, not days after an event has passed when conversion is less likely. It provides us with incredible agility that will further our competitive advantage, and ultimately help us continue to convert more customers,” said Helena Lewis, Senior Group Manager, Marketing Operations and Technology at National Instruments.

Link to announcement on Businesswire

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Certain Partners with Microsoft to Construct a Windows App

Summary:

The new windows app will assist event marketers in coordinating event logistics, capturing event attendee data and providing an easy and quick check-in process for attendees.


Category: Event & Trade Show Marketing


Function: Channel Marketing, Planning, Customer Engagement & Retention


From the BusinessWire release:

“We could not have found a better partner than Microsoft to help enhance our enterprise customer experience through industry-leading technology,” remarked Glen Bentley, Vice President of Product Management at Certain. “We have seen a dramatic uptake in the adoption of Windows 10. Partnering with Microsoft has enabled us to rapidly provide our advanced check-in capabilities, natively, on Windows 10 devices for our customers.”

Link to the full press release:

http://www.businesswire.com/news/home/20160629005161/en/Partners-Microsoft-Build-Universal-Windows-App-Event

 

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DoubleDutch Introduces New Live Engagement Platform

Summary: DoubleDutch’s new Live Engagement Platform is aimed to turn analog events into live digital social interactions.


Category: Event & Trade Show Marketing


Function: Customer Engagement & Retention, Productivity


From the MarTech Advisor article:

“Today, DoubleDutch declared the end of the legacy event tech era and unveiled its plan for the future of Live Engagement Marketing. The company launched its new Live Engagement Platform that is purpose-built to transform analog events into digital social experiences. With this platform events can finally be measured and managed as easily as other digital marketing channels such as a Google ads, social or mobile campaigns, and email marketing.”

Link to the full article:

http://www.martechadvisor.com/news/events-webinars/doubledutch-declares-the-end-of-the-event-tech-era-introduces-future-of-live-engagement-marketing/

 

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MarTech Advisor Publishes their “Investscape 2015” Showing MarTech Investment

MarTech Advisor Publishes their “Investscape 2015” Showing MarTech Investment

Summary:
The infographic shows top MarTech VCs and top-funded categories. Pinterest is the most heavily funded company.

Look at the full graphic on MarTech Advisor here:
http://www.martechadvisor.com/articles/vendor-dataanalysis/martech-advisors-investscape-2015-nearly-8-billion-total-investment-social-media-analytics-and-content-marketing-platforms-most-funded-categories/

 

Read the full article at

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MarTech Advisor Publishes their “Investscape 2015” Showing MarTech Investment

MarTech Advisor Publishes their “Investscape 2015” Showing MarTech Investment

Summary:
The infographic shows top MarTech VCs and top-funded categories. Pinterest is the most heavily funded company.

Look at the full graphic on MarTech Advisor here:
http://www.martechadvisor.com/articles/vendor-dataanalysis/martech-advisors-investscape-2015-nearly-8-billion-total-investment-social-media-analytics-and-content-marketing-platforms-most-funded-categories/

 

Read the full article at

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