Klear adds automatic tracking of content posted to Instagram Stories

Klear, producer of the influencing marketing platform, has added automatic tracking of content posted to Instagram Stories. Tracking of Instagram Stories will work the same as any other social media post – with pre-defined hashtags and handles automatically identified. Influencers must have an Instagram business account and will have to authenticate it in order for marketers to access their stories’ analytics.

From the release: “This is a major enhancement for clients who run Instagram influencer campaigns,” said Klear COO Guy Avigdor. “Instagram Stories has become the dominant feature of sharing updates on Instagram. Until now, marketers weren’t able to properly measure the impact of this specific type of generated content. It’s another powerful tool on our platform that helps brands assess the impact and media value actually achieved working with influencers.”

Link: Mobile Marketing

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Buzzoole partners with Nielsen to create metric for influencer campaign reach

Influencer platform Buzzoole has partnered with Nielsen to verify the true reach of influencer marketing campaigns. The new Buzzoole True Reach feature will establish a metric that can for the first time define how many users were actually reached during an influencer marketing campaign. The algorithm implemented by Buzzoole establishes a ratio between editorial activity on social media and gross reach (‘opportunities to see’) as determined survey results.

From the release: “It is clear that influencer marketing works, but what has been missing is a Nielsen-powered metric that lets those campaigns stand shoulder to shoulder with more traditional media buys,” says Jenni Morrison, US Country Manager at Buzzoole. “Our new True Reach metric provides detailed information that brands can use to inform campaign spend and effectively measure ROI for the very first time.”

Link: Martech Series

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Captiv8 makes influencer database free of charge

Captiv8 has opened its influencer database to all marketers. Interested parties can search the 1 million-plus influencer profiles built on the platform with public data or in some cases, by the influencers themselves. Captiv8 will continue to charge for  additional audience data and offer tools for campaign management, measurement and social listening.

From the story: “We felt that we really wanted to just open up that ecosystem, to provide brands access to find and research influencers without having to pay for it,” co-founder Krishna Subramanian told TechCrunch.

Link: TechCrunch

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Grapevine adds search tool influencer marketing platform

Grapevine Logic has updated its core offering for influencer marketing and added a new service. The Grapevine social media influencer marketing platform now includes a search function called Discover, which uses AI to rank influencers by usefulness to individual brands. The new service,  Strategy & Managed Services Group, will offer influencer marketing and operations to brands.

From the release: “The core Grapevine offering will empower marketers and agencies to own the influencer channel with a 360 suite of tools designed specifically for them.” added CEO Grant Deken. “We have an exceptional group of brands and marketers we are directly collaborating with to ensure we stay ahead of the always evolving needs of our partners.”

Link: PR Newswire

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Influicity verifies influencer accounts against government data

Influicity has added an audience analysis tool to its influencer marketing platform. The new tool allows marketers to  qualify influencers based on audience demographics pulled from government data. Marketers can now match data such as occupation, income and citizenship to verify influencers. The company says it’s the industry’s first tool of its kind.

Link: Martech Today

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Linqia adds predictive analytics to influencer marketing platform

Linqia has just revamped its Performance Platform so that it does more than find social media mavens who can recommend your product: It can score prospective influencers, predicting which influencer will be more successful for a product. Linqia now uses machine learning to analyze influencer content, determine brand affinity, and identify patterns that can predict an influencer’s success based on the brand’s goals.

From the release: “Many platforms today claim to use AI. And while this may be true, it’s important to understand how that AI is being applied,” says Jonathan Pollack, Linqia’s VP of Product. “At Linqia, we use AI for more than simple data processing or categorizing an influencers ‘personality type.’ We built Linqia Performance Platform to analyze billions of data points across five years of performance-guaranteed campaigns and use those insights to predict how influencers will perform against a brand’s specific goals.”

Link: Linqia

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Linqia adds predictive analytics to influencer marketing platform

Linqia has just revamped its Performance Platform so that it does more than find social media mavens who can recommend your product: It can score prospective influencers, predicting which influencer will be more successful for a product. Linqia now uses machine learning to analyze influencer content, determine brand affinity, and identify patterns that can predict an influencer’s success based on the brand’s goals.

From the release: “Many platforms today claim to use AI. And while this may be true, it’s important to understand how that AI is being applied,” says Jonathan Pollack, Linqia’s VP of Product. “At Linqia, we use AI for more than simple data processing or categorizing an influencers ‘personality type.’ We built Linqia Performance Platform to analyze billions of data points across five years of performance-guaranteed campaigns and use those insights to predict how influencers will perform against a brand’s specific goals.”

Link: Linqia

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