eTrigue releases new services for turn-key marketing efforts

eTrigue, a cloud-based marketing automation company, has released a new set of turn-key marketing services for organizations that want help with successful and effective content, creative, or campaign development. These newly added demand generation efforts include nurture programs, landing pages, webinars, and account based marketing campaigns. Called “Marketing as a Service” the agency-style offerings are now booking three-month engagements.

From the release: “”Our campaigns put the Wow back in marketing. We significantly expand the effectiveness of marketing teams by creating complete programs, building content, and managing execution. Marketers can be limited in the programs they can actually execute because of the resources available to them internally,” stated Jim Meyer, Vice President and General Manager at eTrigue. “Successful marketing leaders understand that partnering with an experienced content marketing team like eTrigue to scale their core capabilities is an effective strategy to bolster their lead flow, and add net new logos to their account list in a very predictable timeframe.”

Link: Cision PR Newswire

Visit eTrigue on CabinetM.

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Get Wise, Get Marketing Qualified Leads

By cabinetm.com

Marketing Qualified Leads are highly valuable because they focus more on quality than quantity. For instance, it’s better to have a small group of highly qualified Marketing Qualified Leads with high purchasing power rather than hundreds of mildly interested inquiries in your inbox from a webinar.

Read more about what Marketing Qualified Leads are at Marketing Insider. 

Read more about automating the process of scoring leads — hot or not — at CabinetM.

Read the full article at Where Digital Marketing Stacks Up

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Lead Generation in healthcare is a tricky business

By streetfightmag.com

It’s tough in the world of medicine today. The struggle for the healthcare marketer is real. 

As the healthcare industry grows, marketers are relying more heavily on a combination of established platforms for call tracking, paid search, and content marketing via social media to educate potential patients. Because of restrictive guidelines and resulting penalties, healthcare providers and the companies they work for tend to be more likely to work with well-established lead generation companies, since those companies are more likely to have a firm grasp on the latest legislation and requirements impacting the healthcare industry.

Need to automate the process? CabinetM has a whole section of Lead Generation Tools. Pick one working in the regulated world of healthcare and you’ll be feeling better in the morning. 

Read the full article at streetfightmag.com

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Digital Marketing Technology’s Big Bang Theory

wpid-curata__LWpIu1CZSYQFUo6.jpeg By Anita Brearton

Whenever I think about today’s marketing technology environment, the opening line of the Big Bang Theory’s theme song comes to mind.  Whether looking at the marketing technology landscape or listening to yet another request to add 10 more products to our technology directory, there it is again — “Our whole universe was in a hot dense state.”

I decided to look at the rest of the lyrics to see if my association with the Barenaked Ladies song had any relevance.

First verse:

Our whole universe was in a hot dense state,

Then nearly fourteen billion years ago expansion started. Wait…

The Earth began to cool,

The autotrophs began to drool,

Neanderthals developed tools

We built a wall (we built the pyramids),

Math, science, history, unraveling the mysteries,

That all started with the big bang!1

Pretty much sums up the last 20 years in marketing technology, doesn’t it?

Marketing’s Big Bang

I launched my first website in 1995 and have leveraged an ever-increasing arsenal of digital tools ever since.  The first digital tools we marketers embraced fundamentally changed the way we approached marketing. The internet created our own big bang: it brought immediacy, easy access to information and competitive intelligence.

It quickly ended the days of standing in the mailroom on Monday morning waiting for the weekly trade journals to see who had announced what. Creative tools like the Adobe suite reduced cost and time to market for marketing materials, and the introduction of cloud-based CRM systems made it easier to track customer contacts and engagement.

Those early days of digital were a fun time. Each new innovation brought new ways to engage customers.

And then it got crazy.

Our prospects and customers scattered across the digital universe, each creating their own unique digital footprint and becoming increasingly difficult to find and reach.  The more our audiences fragmented, the more tools appeared to help us reach and engage them until all of a sudden we were overwhelmed and drowning in technology with no easy way of understanding the impact of anything we were doing.

Solutions to Early Digital Marketing Problems

And then came “Math, science, history, unraveling the mysteries” and the solution to that problem with the introduction of analytics and behavioral targeting.

Today, comprehensive performance analytics that show whether a tool is producing a benefit (driving traffic, lowering COA, increasing conversions) have become table stakes.  Long-term success will be driven by behavioral analytics and targeting, by understanding a company’s ICP (Ideal Customer Profile) and their digital behavior, and leveraging that insight to deliver a personalized experience for each customer and prospect.

I recently had the opportunity to meet with Lars Albright, CEO and founder of SessionM. His company’s platform integrates with marketing automation and CRM systems, leveraging their data to drive personalized customer experiences using behavioral analytics and triggers.

SessionM is one of many companies in the technology categories of behavioral analytics, targeting and account-based management (ABM), that are working to help companies engage with customers and prospects in a highly personalized and targeted way.

These are the early days for these product categories — stay tuned for a lot more innovation.

Beware the Marketing Dinosaurs Who Won’t Evolve

Moving on to the second verse:

Since the dawn of man, is really not that long,

As every galaxy was formed in less time than it takes to sing this song.

A fraction of a second and the elements were made.

The bipeds stood up straight, the dinosaurs all met their fate,

They tried to leap but they were late

And they all died (they froze their asses off)

Now is a very good time to talk about dinosaurs.

Our own digital marketing “Triassic period” (pre-digital) gave birth to the “Tradition-asaurus” — marketers who cling tight to their traditional marketing roots and resist the shift to digital. Many Tradition-asauruses hold CMO roles: they leverage technology they are comfortable with in a tactical, fragmented way — and often at an arms-length.2

Eventually these marketers retire rather than making the commitment to stay on top of technology trends and implementations.

Evolved Tradition-asuarus’ however are becoming powerful marketing leaders. They bring their marketing strategy expertise to a newly digital environment and compensate for their own digital inexperience by partnering with their IT team or hiring a Chief Marketing Technologist or Marketing Operations Director to map the technology strategy to their marketing strategy.

Many of these CMOs also leverage CMO peer groups to create a safe environment to ask their peers for advice about technology direction.

The digital marketing Jurassic period spawned the “Halfwaythere-asaurus,” a large group who call themselves digital marketers because they use tools.

This group has no idea how to create a cohesive technology strategy that delivers the results the company needs. Frequently seen in large groups, you’ll find them with lots of dashboards but unable to derive actionable insights.

Fortunately, many of this group are evolving rapidly by leveraging marketing conferences, vendor webinars and services from consulting and research firms. Those who evolve learn how to create business and marketing objectives, and map a technology strategy to those objectives. Those who don’t will be consigned to careers as tool administrators.

Marketing’s Own Chaos Theory

Moving on to our current environment, the digital marketing Cretaceous period and the rise of the “Lostcontrol-asaurus.”

These digitally adept marketers operate in chaotic environments. These marketers openly acknowledge that no one has control or oversight of marketing technology purchases in their organization, while at the same time acquiring more.

Also known as Notmyfault-asaurus, these marketers wear their organizational dysfunction as a badge of honor and take no responsibility for bringing order to chaos.

As a CEO these dinosaurs are the ones I fear the most. I can’t imagine one of my departmental VPs telling me that they have no way to track their spending or the results from using the many tools the company has purchased.

Yet we speak with marketing teams who tell us (sometimes proudly) that no one has any idea of who is buying what when it comes to marketing technology. Seriously?

Today’s marketing environment is analogous to the sales environment before CRM. Remember when sales personnel tracked their contacts on sticky notes, in notebooks and with Excel spreadsheets?  When a sales person left a company, their contacts and account knowledge left with them.

CRM systems made it easy for companies to gather all of their contact information and track contacts. Today those systems and the applications they integrate with are mission critical, and provide tremendous added value and information that enables businesses to accurately manage their pipeline, predict and analyze customer behavior and more effectively and personally engage with each customer.

The Cusp of a New Digital Marketing Period

I believe that we are on the cusp of a new period. Survival in digital marketing mandates a new period and similar evolution. As the marketing budget shifts to digital and digital spend grows by tens of billions of dollars, companies that can’t track their digital expenses and deployments across the organization will not survive.

Tracking is only the starting point. With a system in place to manage digital marketing technology deployments, companies will have the foundation to make rational decisions about technology spending, strategy and a structure to derive meaningful insights.

Move Past the Consolidation Conversation. And on to the third verse:

It’s expanding ever outward but one day

It will cause the stars to go the other way,

Collapsing ever inward, we won’t be here, it won’t be hurt

Our best and brightest figure that it’ll make an even bigger bang!

Every day a new blog comes out about consolidation in marketing technology. We’ve catalogued close to 6,000 products across the MarTech, SalesTech and AdTech categories and more turn up every week.

Consolidation will be inevitable as larger vendors seek to expand their portfolio offerings. Some companies will fail due to changing trends, lack of capital or poor product performance — as in any market.

Are we at risk of this becoming a three-vendor industry (as one prospective investor who shall not be named, tried to tell me it would)? Not a chance!

Wily customers and prospects are becoming increasingly difficult to reach as they ignore email, don’t answer their phone, employ ad blockers and find new specialized digital channels to inhabit. As marketers we will forever be looking for new ways to identify, reach and engage with those customers and to do this will require continual innovation.

Who would have predicted five years ago we would be discussing how and when AI and Virtual Reality would become part of the marketing mix?

Stop debating consolidation. Start talking about creating the right marketing technology infrastructure.

Parsing the Science of the Marketing Stack

In the Telecoms world, where I spent a large part of my career, Telecom networks followed a seven layer OSI model. Layer one was the physical layer and layer seven was the application layer. What’s the equivalents for marketing stacks?

I’d love help thinking about what makes up the foundational layer of the stack — the infrastructure layer — that part of the stack that ultimately enables the ideal, end-to-end, personalized customer experience that everyone now sees as the desired state.

What are the mandatory elements – CRM? Marketing automation? Behavioral Analytics? and Targeting? Marketing Analytics? How do they fit together? And does the basic infrastructure look the same for everyone? Is there value in acquiring all the infrastructure pieces from a single vendor?

If you’d like to help me think about this, please drop me a line.  With any luck you will all now hear the Big Bang theme song in your head whenever thinking of our marketing world. Bazinga!

What does your Big Bang of a marketing stack look like? Start Building your Company Marketing Stack or Personal SkillStack Today!

 

About the Author

Anita Brearton is Founder/CEO and Co-CMO of CabinetM, the world’s largest MarTech marketplace and collaboration platform for marketers and marketing technology companies. Anita is a long time tech start-up marketer and has had the great fortune of driving marketing programs through the early stages of a startup all the way to IPO and acquisition.

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Digital Marketing Technology’s Big Bang Theory

wpid-curata__LWpIu1CZSYQFUo6.jpeg By Anita Brearton

Whenever I think about today’s marketing technology environment, the opening line of the Big Bang Theory’s theme song comes to mind.  Whether looking at the marketing technology landscape or listening to yet another request to add 10 more products to our technology directory, there it is again — “Our whole universe was in a hot dense state.”

I decided to look at the rest of the lyrics to see if my association with the Barenaked Ladies song had any relevance.

First verse:

Our whole universe was in a hot dense state,

Then nearly fourteen billion years ago expansion started. Wait…

The Earth began to cool,

The autotrophs began to drool,

Neanderthals developed tools

We built a wall (we built the pyramids),

Math, science, history, unraveling the mysteries,

That all started with the big bang!1

Pretty much sums up the last 20 years in marketing technology, doesn’t it?

Marketing’s Big Bang

I launched my first website in 1995 and have leveraged an ever-increasing arsenal of digital tools ever since.  The first digital tools we marketers embraced fundamentally changed the way we approached marketing. The internet created our own big bang: it brought immediacy, easy access to information and competitive intelligence.

It quickly ended the days of standing in the mailroom on Monday morning waiting for the weekly trade journals to see who had announced what. Creative tools like the Adobe suite reduced cost and time to market for marketing materials, and the introduction of cloud-based CRM systems made it easier to track customer contacts and engagement.

Those early days of digital were a fun time. Each new innovation brought new ways to engage customers.

And then it got crazy.

Our prospects and customers scattered across the digital universe, each creating their own unique digital footprint and becoming increasingly difficult to find and reach.  The more our audiences fragmented, the more tools appeared to help us reach and engage them until all of a sudden we were overwhelmed and drowning in technology with no easy way of understanding the impact of anything we were doing.

Solutions to Early Digital Marketing Problems

And then came “Math, science, history, unraveling the mysteries” and the solution to that problem with the introduction of analytics and behavioral targeting.

Today, comprehensive performance analytics that show whether a tool is producing a benefit (driving traffic, lowering COA, increasing conversions) have become table stakes.  Long-term success will be driven by behavioral analytics and targeting, by understanding a company’s ICP (Ideal Customer Profile) and their digital behavior, and leveraging that insight to deliver a personalized experience for each customer and prospect.

I recently had the opportunity to meet with Lars Albright, CEO and founder of SessionM. His company’s platform integrates with marketing automation and CRM systems, leveraging their data to drive personalized customer experiences using behavioral analytics and triggers.

SessionM is one of many companies in the technology categories of behavioral analytics, targeting and account-based management (ABM), that are working to help companies engage with customers and prospects in a highly personalized and targeted way.

These are the early days for these product categories — stay tuned for a lot more innovation.

Beware the Marketing Dinosaurs Who Won’t Evolve

Moving on to the second verse:

Since the dawn of man, is really not that long,

As every galaxy was formed in less time than it takes to sing this song.

A fraction of a second and the elements were made.

The bipeds stood up straight, the dinosaurs all met their fate,

They tried to leap but they were late

And they all died (they froze their asses off)

Now is a very good time to talk about dinosaurs.

Our own digital marketing “Triassic period” (pre-digital) gave birth to the “Tradition-asaurus” — marketers who cling tight to their traditional marketing roots and resist the shift to digital. Many Tradition-asauruses hold CMO roles: they leverage technology they are comfortable with in a tactical, fragmented way — and often at an arms-length.2

Eventually these marketers retire rather than making the commitment to stay on top of technology trends and implementations.

Evolved Tradition-asuarus’ however are becoming powerful marketing leaders. They bring their marketing strategy expertise to a newly digital environment and compensate for their own digital inexperience by partnering with their IT team or hiring a Chief Marketing Technologist or Marketing Operations Director to map the technology strategy to their marketing strategy.

Many of these CMOs also leverage CMO peer groups to create a safe environment to ask their peers for advice about technology direction.

The digital marketing Jurassic period spawned the “Halfwaythere-asaurus,” a large group who call themselves digital marketers because they use tools.

This group has no idea how to create a cohesive technology strategy that delivers the results the company needs. Frequently seen in large groups, you’ll find them with lots of dashboards but unable to derive actionable insights.

Fortunately, many of this group are evolving rapidly by leveraging marketing conferences, vendor webinars and services from consulting and research firms. Those who evolve learn how to create business and marketing objectives, and map a technology strategy to those objectives. Those who don’t will be consigned to careers as tool administrators.

Marketing’s Own Chaos Theory

Moving on to our current environment, the digital marketing Cretaceous period and the rise of the “Lostcontrol-asaurus.”

These digitally adept marketers operate in chaotic environments. These marketers openly acknowledge that no one has control or oversight of marketing technology purchases in their organization, while at the same time acquiring more.

Also known as Notmyfault-asaurus, these marketers wear their organizational dysfunction as a badge of honor and take no responsibility for bringing order to chaos.

As a CEO these dinosaurs are the ones I fear the most. I can’t imagine one of my departmental VPs telling me that they have no way to track their spending or the results from using the many tools the company has purchased.

Yet we speak with marketing teams who tell us (sometimes proudly) that no one has any idea of who is buying what when it comes to marketing technology. Seriously?

Today’s marketing environment is analogous to the sales environment before CRM. Remember when sales personnel tracked their contacts on sticky notes, in notebooks and with Excel spreadsheets?  When a sales person left a company, their contacts and account knowledge left with them.

CRM systems made it easy for companies to gather all of their contact information and track contacts. Today those systems and the applications they integrate with are mission critical, and provide tremendous added value and information that enables businesses to accurately manage their pipeline, predict and analyze customer behavior and more effectively and personally engage with each customer.

The Cusp of a New Digital Marketing Period

I believe that we are on the cusp of a new period. Survival in digital marketing mandates a new period and similar evolution. As the marketing budget shifts to digital and digital spend grows by tens of billions of dollars, companies that can’t track their digital expenses and deployments across the organization will not survive.

Tracking is only the starting point. With a system in place to manage digital marketing technology deployments, companies will have the foundation to make rational decisions about technology spending, strategy and a structure to derive meaningful insights.

Move Past the Consolidation Conversation. And on to the third verse:

It’s expanding ever outward but one day

It will cause the stars to go the other way,

Collapsing ever inward, we won’t be here, it won’t be hurt

Our best and brightest figure that it’ll make an even bigger bang!

Every day a new blog comes out about consolidation in marketing technology. We’ve catalogued close to 6,000 products across the MarTech, SalesTech and AdTech categories and more turn up every week.

Consolidation will be inevitable as larger vendors seek to expand their portfolio offerings. Some companies will fail due to changing trends, lack of capital or poor product performance — as in any market.

Are we at risk of this becoming a three-vendor industry (as one prospective investor who shall not be named, tried to tell me it would)? Not a chance!

Wily customers and prospects are becoming increasingly difficult to reach as they ignore email, don’t answer their phone, employ ad blockers and find new specialized digital channels to inhabit. As marketers we will forever be looking for new ways to identify, reach and engage with those customers and to do this will require continual innovation.

Who would have predicted five years ago we would be discussing how and when AI and Virtual Reality would become part of the marketing mix?

Stop debating consolidation. Start talking about creating the right marketing technology infrastructure.

Parsing the Science of the Marketing Stack

In the Telecoms world, where I spent a large part of my career, Telecom networks followed a seven layer OSI model. Layer one was the physical layer and layer seven was the application layer. What’s the equivalents for marketing stacks?

I’d love help thinking about what makes up the foundational layer of the stack — the infrastructure layer — that part of the stack that ultimately enables the ideal, end-to-end, personalized customer experience that everyone now sees as the desired state.

What are the mandatory elements – CRM? Marketing automation? Behavioral Analytics? and Targeting? Marketing Analytics? How do they fit together? And does the basic infrastructure look the same for everyone? Is there value in acquiring all the infrastructure pieces from a single vendor?

If you’d like to help me think about this, please drop me a line.  With any luck you will all now hear the Big Bang theme song in your head whenever thinking of our marketing world. Bazinga!

What does your Big Bang of a marketing stack look like? Start Building your Company Marketing Stack or Personal SkillStack Today!

 

About the Author

Anita Brearton is Founder/CEO and Co-CMO of CabinetM, the world’s largest MarTech marketplace and collaboration platform for marketers and marketing technology companies. Anita is a long time tech start-up marketer and has had the great fortune of driving marketing programs through the early stages of a startup all the way to IPO and acquisition.

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Infer Introduces Predictive Account-Based Behavior Scoring to Bolster ABM Programs

By Pranav Vadehra, martechadvisor.com

Summary:

Infer Inc., a provider of predictive technologies that helps companies win more customers, launched account behavior scoring offering, which helps companies accelerate revenue generation by supercharging their account-based marketing (ABM) programs.

Function:

Predictive Analytics

From the MarTech Advisor article:

“Our newest predictive models empower sales and marketing teams with previously unattainable ABM metrics that show which accounts – and specifically which contacts at each account – are expressing the highest levels of marketing engagement,” said Vik Singh, co-founder and CEO of Infer. “We deliver this unprecedented transparency by using advanced machine learning to produce crystal-clear predictions that make it even easier for any business to identify whitespace gaps in its pipeline and find high-potential target accounts that deserve more attention sooner rather than later.”

Find out more about Infer: 

https://www.cabinetm.com/product/infer/infer

Read the full article at martechadvisor.com

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MI Digital Rebrands to become SmartAcre

Summary:

MI Digital Agency, Inc. is now SmartAcre.

Function:

B2B Digital Marketing 

From the SmartAcre Announcement:

Since our agency was incorporated in 2008, we’ve worked to deliver digital marketing solutions to B2B clients which incorporate best practices and trends from the ever-changing digital marketing space. Today, we’re continuing to invest in marketing technology through people and training. As an agency, our teams will help clients maximize the use of cloud-based marketing and sales tools into operations and daily lead and demand generation campaigns.

News Article/Press Release: https://www.cabinetm.com/news/company-news

 

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What’s In Your SkillStack? Q&A with Top 40 Demand Marketer Jessica Weimer

It’s never been a more exciting time to be a demand generation professional, especially when it comes to tech. With thousands of marketing technology tools available, many demand gen practitioners are well versed in a variety of tools and techniques to drive revenue, deliver qualified leads to sales, and build demand for their products.

In such a critical function, the marketing technology acumen of a demand generation professional ranges from lead management to inbound marketing, account-based strategies to email marketing, and much more.

We sought the perspective of the top 40 demand marketers to chat about the world of marketing tech, learn their path to becoming demand gen superstars, and to uncover their personal SkillStacks (a snapshot of their marketing technology expertise.)

In this edition of “What’s In Your SkillStack?” we caught up with Jessica Weimer, Director of Global Demand Generation at ServiceNow.

Check out her SkillStack “B2B Demand Generation Must Have Tools”

DemandGen SkillStack Jessica Wailia Weimer

About ServiceNow:

ServiceNow is a cloud computing company headquartered in Santa Clara, providing service management for every department in the enterprise including IT, human resources, facilities, field service and more.

Jessica’s path to Demand Gen Superstar?

It’s all about the data.

“In every role, I am relentless for getting to the real data behind every program and tactic I’ve put out there. Not everything is wildly successful, but I afford myself some room to accept failure – trial and error and learning what to do next from what has succeeded before.”

She describes building demand generation strategy and tactics from the very start of her role as Director of Acquisition Marketing for 8×8:

“I selected and implemented Marketo to implement the company’s first-ever lead nurturing and lead scoring methodologies to further increase conversion to opportunity. Then, as we expanded our target market, I built up program execution machines to align lead volume with the pipeline goals of the different sales groups. This allowed me to expand program variation depending on target customer, allowing us to also grow our overall market reach.”

She has owned a variety of Demand Generation areas at ServiceNow, where she is currently the Director of Global Demand generation.

“At ServiceNow, I first built up the global inbound demand generation strategy, and single-handedly owned execution and analytics for my programs. That included content syndication, paid search, and retargeting in super tight interlock with the company’s global lead goals. Over time, I expanded my sphere of influence to deliver broader Demand Generation effectiveness, including our outbound and content strategy.”

Quickfire questions:

  1. Which marketing technology tools you couldn’t live without:
  1. Which tools need a commitment to training in order to fully leverage?
  1. Which of your tool vendors offer the best training and support?

You can find Jessica on LinkedIn, and do stay tuned for more in our series “What’s In Your SkillStack?”

Want to show off your marketing technology acumen? Create your own SkillStack today!

 

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The Critical Importance of Lead Validation

Conducted by Charlotte SEO company, Straight North, “The Critical Importance of Lead Validation” study reveals that half of a company’s website inquiries aren’t sales leads.

If you’re valuing quantity over quality, the results from your lead generation campaign could be exaggerated. When you separate sales leads from non-sales inquiries, which is the process of lead validation, why things have not been adding up in your campaign will become clear.

When you implement lead validation you will:

  • Know the Internet marketing source for every sales lead.
  • Know what percentage of your inquiries are actual sales leads versus other types of conversions.
  • Have the ability to fill holes in your campaign and optimize its performance based on reliable sales lead data.

Other standout stats from the study include:

  • 87 percent of leads convert after the first visit, which drops to 10 percent on the second visit then 3 percent on the third visit.
  • Most leads, 19 percent, convert on Mondays and Tuesdays. Towards the end of the week that number drops to 15 percent on Friday and 6 percent on Saturday.

Find out more important benefits of lead validation in the presentation below:

 

 

Author Bio

Aaron Wittersheim is Chief Operating Officer at Internet marketing agency Straight North.

 

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Widen Introduces Salesforce Connector for Digital Asset Management

Summary:

Widen Enterprises, a leading provider of digital asset management (DAM) software, today unveiled Salesforce Connector, an integration for the world’s #1 CRM. Salespeople can now search for Widen Collective assets inside Salesforce. This makes it easy for salespeople to share up-to-date marketing and sales collateral within Salesforce.

By integrating the Widen Collective DAM solution with Salesforce, the platform where salespeople do their core work, the Salesforce Connector eliminates all those hassles. After installing the Connector, users will find a Widen Collective search bar inside Salesforce Accounts, Contacts, and Opportunities. They can find the assets they need, copy the share links, and paste them inside emails. If marketing updates an asset, the URLs will automatically link to the new, updated asset.

Function:

Sales Enablement, Content Management

From the Press Release:

“Collaboration between marketing and sales is absolutely essential, so we designed Salesforce Connector to strengthen that partnership,” said Deanna Ballew, Director of Product Management at Widen. “With this integration, salespeople can quickly find content in their ‘home’ platform without assistance from marketing, and marketers no longer need to worry that sales will use the wrong assets. This saves time and eliminates stress for both departments.”

 

Read the full article at EIN Newsdesk

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