Zoominfo acquires Datanyze

Contact database company Zoominfo has acquired Datanyze, the sales prospecting tool powered by technology data. By adding technographic data from Datanyze into its platform, ZoomInfo aims to provide greater contact and account intelligence and send real-time alerts to marketing and sales teams based on customer technology decisions.

From the release: “Business data is rapidly changing, and your data platforms must be built to adapt,” said Derek Schoettle, CEO of ZoomInfo, in a statement. “[Our] goal is to enable our customers to automate, process, curate and present data on demand and in real time … The Datanyze technology will be a significant addition to help us deliver the right data, at the right time, to the right person.”

Link: Demand Gen

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Rakuten adds AI to prospecting tool

Rakuten Marketing delivers the tools that marketers need to increase efficiency, productivity and performance, has updated its Prospecting tool to include artificial intelligence. Among its new features are Partner Enriched Audiences, which complementing Rakuten ecosystem data to find even more interested consumers, and drive incremental performance at an even greater scale

Link: Globe Newswire

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Auto Cloud release pairs Nielsen audience data with J.D. Power automotive insights

Nielsen has launched Auto Cloud, a marketing and measurement platform with insights supplied by J.D. Power. This next-generation cloud technology provides automotive advertisers, agencies and media owners direct access to audience data from Nielsen with buyer insights from J.D. Power, as well as omnichannel advertising and campaign measurement capabilities to help improve marketing performance.

From the release: “We are thrilled to launch this game-changing automotive solution with J.D. Power. The Nielsen Auto Cloud’s combination of data, technology and measurement capabilities is unique to the auto advertising world,” said Damian Garbaccio, EVP at Nielsen. “Auto marketers can now be more responsive to changes in buying behavior, more personalized with their advertising and content, better at measuring outcomes, and—ultimately—more efficient with their media investments.”

Link: PR Newswire

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Rakuten Prospecting updated to add AI to lead gen tool

Rakuten Marketing has updated its Prospecting product, with proprietary artificial intelligence (AI), machine learning (ML) technology, and unique Rakuten ecosystem data. It successfully helps brands acquire high-value consumers that will drive long-term growth through loyalty and repeat purchases. The Rakuten Marketing AI and ML algorithms learn from consumer signals (further enhanced by CRM data or DMP integration), to create more dynamic audiences  by predicting potential customers who aren’t already on a brand’s targeting radar.

From the release: “Advertising is a pillar of the Rakuten global business, with over 100 data scientists and data engineers dedicated to advertising innovation,” according to Rakuten Marketing CTO, Dr. Neal Richter. “Rakuten Marketing technology and products are the result of this investment, and our tech stack is designed to use marketing dollars where they can drive the most value in conversions and sales. AI and machine learning, combined with a strong data strategy, is the key to bringing the relevance and authenticity to advertising that consumers want and value. We’re committed to strategically activating our technology and data to deliver these high-performing ad experiences at scale.”

Link: PR Newswire

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Marketing intelligence platform DiscoverOrg develops new operations dataset

Sales and marketing intelligence platform DiscoverOrg has added a new “Operations” dataset to its platform serving industry information to marketers. Corporate operations functions are newly empowered by new and emerging technology – making them one of the fastest-growing buying centers in an organization. DiscoverOrg is the first marketing and sales intelligence provider to specifically profile operations groups in-depth

From the release: “Operations teams are rapidly transforming; in response, there has been an explosion in technology and service providers serving their needs,” said Henry Schuck, DiscoverOrg CEO. “Our new operations dataset makes it easy for these companies to find and connect to the right decision-maker, nail their pitch and save hours of grind.”

Link: DiscoverOrg Press Release

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Mobile engagement company Leanplum gains lead gen expertise with Connecto acquisition

Leanplum, vendor of mobile engagement tools, has acquired Connecto, a provider Of lead generation widgets for brands. The acquisition will combine Connecto’s AI-driven automation with Leanplum’s mobile engagement tools, to offer brands real-time engagement across a wide range of connected experiences.

From the release: “Emerging real-time interaction technologies like voice assistants and bots are championing a marketing shift from one-way broadcasts to two-way conversations,” said Momchil Kyurkchiev, co-founder and CEO of Leanplum. “Meaningful relationships between brands and their customers require real-time engagement, across multiple channels, and at different stages of the user journey — all in an automated fashion. With this acquisition, we are excited to strengthen Leanplum’s leadership as the real-time engagement platform for forward-looking brands.”

Link: PR Newswire

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DeepMarkit launches Gamify for sales conversions

DeepMarkit, a gamification technology company, has launched Gamify, a conversion tool for eCommerce. Gamify allows merchants to brand their own game in order to be able to effectively identify and direct website traffic to sales conversion opportunities.

From the release: “Since the launch of Gamify in February we have seen amazing results from our customers. So many online stores struggle with converting their visitors into customers, it’s a real pain point for a lot of online merchants. We built Gamify to help solve some of these issues, and we are thrilled to see it performing well and helping our customers increase their sales,” said Carter Chalmers, Director Sales & Business Development, DeepMarkit.

Link: MarTech Series

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DataFox releases AI-enabled Account Scoring product

DataFox has released Account Scoring to match B2B teams with best-fit accounts. The new tool is enabled by Artificial Intelligence to predict which accounts marketers should prioritize. DataFox includes AI, user submissions, and human verification to build a robust set of account data.

From the release: DataFox Co-founder Mike Dorsey says, “Our mission is to eliminate grunt work in the enterprise so that people can focus on smarter, more strategic activities. DataFox data is the backbone of our clients’ account-based strategy. Now, Account Scoring provides a synthesis layer that leverages both DataFox and client CRM data to deliver a unified view of best-fit accounts across systems. This leads to better sales-marketing alignment and bigger deals.”

Link: MarTech Series

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Refer.com acquires Referral Key

Refer.com, the platform where business profiles are created to solicit referrals, has acquired Referral Key and its database of 5 million professionals and businesses. The acquisition comes after a year of study of Referral Key’s customers and their needs for tools to help refer business in and out of their networks.

From the release: “At its core, it’s simple… Referrals are the primary source of new business for millions of professionals and SMBs worldwide,” CEO Tom Gay said. “Refer.com SaaS products and services already deliver tremendous value to our diverse worldwide customer base. Today we welcome Referral Key members from over 200 countries into our family and we’re focused on bringing our tools to this expansive, growing Referral Key audience to help members reach their sales goals.”

Link: Martech Series

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5 Strategies to Capture Leads in 2017


Capturing leads is the first worry of every decent marketer, but not every approach is the same:  Some work immediately, whereas others build long-term lead growth and higher conversion rates.

Picking the right approach is necessary for capturing leads, which directly affects the potential success of your business.

Let’s go over a couple of short-term and long-term approaches that will help you capture more leads in 2017.

1. Optimize your home page

With so many visitors landing first on your homepage, it is essential that it is completely optimized for your visitors. The key element present on your homepage is the message. Prospects should immediately show what your business is about.

The page should be designed with a simple approach, to ensure easier website navigation.

Furthermore, it should be easy to navigate from the homepage to the other parts of the site. This is done with careful menu placement and calls to action moving users deeper into the site.

Lastly, have a call to action asking readers to leave information. A subscription to your newsletter, a “contact us” button or registration should always be on that homepage, in addition to product pages where users may spend the most time.


2. Work on building that mailing list

Having the newsletter button on the homepage is only a starting point for growing your mailing list.

Offer freebies: If you’re creating content, combine what you’ve already crated into an immersive

eBook. If you are running an eCommerce shop, grow your mailing list by offering promotional coupons or incentives to your visitors. Taking these steps will allow you to significantly grow the number of loyal customers. But why is all this important?

People in the mailing list are already interested in your product or service, or they wouldn’t have left their contact information for you. With email automation software, you get the chance to reach out to thousands already interested in you. Plus with all the available software tools, you can easily follow conversion rates and optimize email templates for better results.


3. Make your website more interactive

Millions love interacting via social media websites, and they expect the same from business websites. This is why implementing live chat features area good option. It serves to help customers when they need you the most. Offering customers a little bit of time with a live chat agent is one of the most effective ways in capturing leads. Even though web pages contain a lot of details about a particular product or service, customer can always have a question or two.

Reaching out to you through your business email creates a time lag for prospects, but, with a live chat tool implemented, they can easily contact you in real time


4. Share your wisdom

Once you have built up a mailing list, start hosting webinars about a variety of topics in your niche. This is a long-term plan that gives results, if you are consistent and dedicated. Use that content as part of a social media or email campaign, or use those tools to promote the webinar. Get your information out on as many channels as possible to continue to fill the funnel.


5. Vary your content

High-quality content helps you engage your visitors and point them in a particular direction.

When it comes to variety, using only text may not be the most effective approach for increasing authority and capturing leads. It is a better option to combine images, text, audio and video on your blog and social media streams, in addition to your regular product pages.

With this amount of variety, you can expect to receive much higher traffic to your business website. This approach will help you significantly improve the amount of captured leads. However, it is important to note that the strategy of working on quality content takes time to become effective, therefore, the sooner you begin, the better your results are going to be.


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With these techniques, you are going to be able to easily capture more leads in 2017. As you build, measure your impact, put more resources toward what works, and measure again. This will allow you to create the perfect approach that works great for your business.


Author Bio: Jason Grills is a technical writer currently associated with ProProfs Chat. He enjoys writing about emerging customer support products, trends in customer support industry and the financial impacts of using such tools. In his spare time, Jason likes traveling extensively to learn about new cultures and traditions.


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