According to famed marketing professor, consultant and author Philip Kotler, “Marketing takes a day to learn and a lifetime to master.”
Unfortunately, many small businesses do not have the luxury of time to master marketing for several years. They cannot afford to wait for years to start seeing results from their marketing efforts, either.
Automated marketing companies offer a solution for small businesses that do not have enough time on their hands or additional employees to effectively manage their promotional activities.
This comes in the form of marketing automation, a system or technological tool that organizations can use to automate various promotional actions or activities.
Benefits Offered By Marketing Automation
It may seem that marketing automation is a tech tool used only by enterprise-level businesses or large corporations. However, many small businesses and startups are also investing in this platform since it offers several remarkable benefits:
Enhanced customer experience
Marketing automation effortlessly improves customer experience because with this software, you will not have to rely on yourself or other employees to answer emails or messages as they come. Remembering all important information about each customer will not be necessary either since the platform does this for you.
As such, your customers will experience better quality service and you will not even have to work hard to do this.
Better personalization efforts
A crucial element of excellent customer experience is making your audience feel and think that you are speaking with them on a personal level.
Customers today don’t want to feel they are merely email addresses or phone numbers that you send messages to when you have the time to do so or whenever business is slow.
With the right marketing automation platform, you can create customer profiles which you can evaluate and use to properly categorize your customers. Once you are able to segment your audience, you will be able to send relevant, personalized and timely messages to the right person.
With a more personal approach, you get a higher chance of getting your customers’ attention and encouraging them to engage with you.
Improved customer retention
When you use an automation platform to carry out your marketing campaigns, everything automatically gets done at regular intervals and in a specified frequency. You will be able to keep customers engaged and up-to-date about your offerings and anything new with your brand.
Because of this, you will have an easier time gaining the trust of your new customers since you will be regularly in touch with them. And when your customers trust you, you can gain higher chances of closing sales and getting them to return.
Marketing automation will allow you to grow your business while still nurturing important current customer or client relationships.
Increased brand awareness
Through marketing automation, you get to reach a higher number of potential customers across multiple channels.
With this type of software, you can easily spread brand awareness on various online and offline channels. You will be able to promote your brand, products or services through email, SMS, Facebook posts, tweets, and so on.
Better identification of leads that are ready to be paying customers
Getting leads is one of the main goals of having a marketing campaign. However, the true measure of your marketing campaign’s success can be seen in the number of paying customers you will have.
An automation platform allows you to target customers that are ready to buy (but need a nudge in the right direction) with the ideal messages at the right time. With this extra push or encouragement, you will eventually get them to actually buy a product or pay for a service.
You can do these without manually tracking every movement of your website visitors (something that is simply not possible) and without spending too much time on coming up with encouraging messages. Your marketing automation tool does this all (and more) for you.
Additional monitoring tool
With a marketing automation platform, you will be able to monitor current marketing campaigns without investing in a different system or getting help from a third party.
In general, monitoring is one of the most time-consuming tasks involved in running a business. Business owners and employees without any background in this key element of marketing will need to spend time learning about the whole process as well.
By using an automation platform, you can determine the success of your campaigns with measurable data. You can also determine if a particular campaign is worth continuing through the responses you get.
As an added bonus, this type of software can also help you track your marketing expenditures.
The best marketing automation solutions supply data visualization to help you grasp the results of your campaigns at a glance. Data visualization helps you digest the most important metrics out of a vast amount of data.
You can then use the information you get to make the suitable adjustments where and when necessary.
Advanced marketing automation solutions allow you to determine which events and measurements to add in your charts, thus ensuring a personalized user experience for every marketer.
Lastly, once you start using a marketing automation system, you will save a lot of time. This is because you and your employees will be able to accomplish two or three times as much as you would without the software in place (and sometimes, even more).
Automatic lead routing, lead scoring and lead qualification are just some of the processes done by your chosen system automatically. With these marketing tasks or steps out of the way, you and your employees can then spend your time on higher value work such as developing new marketing strategies and content creation.
Marketing automation makes marketing easier and faster for businesses. It will provide a huge productivity boost for marketing that many small businesses need.
With this platform, marketing campaigns will run automatically as scheduled. And as a result, you can run more campaigns with fewer people (or even by yourself) while still generating more leads that could eventually convert into sales.
Tomi Saikkonen is the Vice President of Liana Technologies, Middle East. Just like you Tomi is fascinated by the possibilities of digital marketing and technology. He actively seeks out ways to help businesses and organizations across industries to improve their digital marketing ROI.