Selligent Cortex released with tools for relationship marketers

Selligent Marketing Cloud has released Selligent Cortex, a predictive intelligence tool enabled with artificial intelligence. Designed to work with Selligent Marketing Cloud, Selligent Cortex enables users to apply data science that combines consumer profiles, behavioral and demographic data and business logic to deliver, in real-time, new highly relevant products and offers across every customer touchpoint. Selligent Cortex’s algorithms crunch large volumes of data for each individual website visitor to ensure the most accurate predictions are made.

From the release: “Marketers need artificial intelligence to deliver the most relevant messaging possible to their customers, and Selligent Cortex is designed to deliver exactly that – at a level above any solution on the market,” said John Hernandex, CEO Selligent Marketing Cloud. “Other marketing cloud solutions might borrow technology from other companies, or use AI designed to win chess matches. Our clients enjoy precision machine learning that’s perfectly matched with our client’s needs because it was created for relationship marketers and is natively integrated into our marketing cloud platform.”

Link: GlobeNewswire

Visit Selligent Cortex on CabinetM.

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Qubit launches AI mCommerce solution in beta

Qubit is launching a new AI-powered solution for mobile commerce that will change how consumers discover the product catalog from retailers on mobile devices. Currently in beta, Aura is designed to create an app-like experience that revolutionizes how visitors discover and browse on mobile websites. Building upon Qubit’s award-winning personalization platform, Aura has a mobile-first approach and AI-driven UX. It includes predicted category preferences, discovery-led feeds, context messaging on each product, and the capability to surface relevant products and categories that adapt as the customer engages further.

From the release: “People are spending more time than ever before discovering products on social networks, but they’re mostly browsing, and not buying,” said Qubit CEO Graham Cooke. “Conversely, people go to a mobile store to find a specific product, but they only discover a fraction of the catalog due to the limitations of the screen, site navigation, and search. Using Qubit’s AI and personalization platform we’re going to transform the way product discovery is happening on mobile stores.”

Link: Business Wire

Visit Qubit Aura on CabinetM.

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SocialCode Buys Predictive Marketing Company MentAd

Summary:

US media and analytics company SocialCode has acquired Israeli startup MentAd. MentAd has a predictive marketing technology platform to deliver scale and performance to social, mobile and video advertising for leading brands.

Function:

Predictive Marketing

From the Announcement:

SocialCode CEO Laura O’Shaughnessy said, “The integration of MentAd’s technology and team empowers SocialCode with new capabilities to optimize performance and scale large campaigns for leading brands more quickly. This includes Facebook direct-response campaigns, a major driver of our growth.”

Link to full announcement

Visit the Social Code Company Profile on CabinetM

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SocialCode Buys Predictive Marketing Company MentAd

Summary:

US media and analytics company SocialCode has acquired Israeli startup MentAd. MentAd has a predictive marketing technology platform to deliver scale and performance to social, mobile and video advertising for leading brands.

Function:

Predictive Marketing

From the Announcement:

SocialCode CEO Laura O’Shaughnessy said, “The integration of MentAd’s technology and team empowers SocialCode with new capabilities to optimize performance and scale large campaigns for leading brands more quickly. This includes Facebook direct-response campaigns, a major driver of our growth.”

Link to full announcement

Visit the Social Code Company Profile on CabinetM

Continue Reading