Mynewsdesk acquires social monitoring company Mention

Nordic public relations platform Mynewsdesk as acquired Mention, a real-time web and social monitoring tool with expertise in AI and data-driven analytics. Mention’s customer base is greater than 700,000 users in over 125 countries, with over 4,000 enterprise clients, and the acquisition allows Mynewsdesk to expand.

From the release: “This acquisition creates a new global category leader providing best-in-class software for PR, marketing and communications for SMEs. Mention is at the forefront when it comes to monitoring, AI and data-driven analytics with a first-class product and technology team,” Mattias Malmström, CEO at Mynewsdesk, said.

Link: Mynewsdesk press releases

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Cision adds to Comms Cloud with acquisition of ShareIQ platform

Cision, provider of earned media software and services, has acquired ShareIQ, the platform that discovers, analyzes and indexes original pieces of visual content, as well as shared and republished copies of specific images. Cision will immediately make ShareIQ technology available to its Communications Cloud customers, stating the combination makes Cision Comms Cloud the first earned media platform in the industry to monitor, analyze and attribute value to both text and visual content.

From the release: “Cision Comms Cloud is the technology enabler for earned media management, a new discipline in which professional communicators are able to combine the art of storytelling with the power and science of data to establish communications as a critical driver of business value,” said Kevin Akeroyd, Cision CEO. “With more than three billion images uploaded to the web each day and more than 95 million images added to channels like Instagram daily, earned media is becoming increasingly visual. ShareIQ is the latest of our carefully curated technology acquisitions designed to make the Cision Comms Cloud the most robust in the industry – and the first to provide comms professionals with a way to harness the true business impact of the visual content market.”

Link: PR Newswire

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Top 10 Things a Customer Data Platform (CDP) Should Do For You

By karenmason, ensighten, ensighten.com

Last month, Gartner Research introduced a new industry category into its latest “hype cycle” for digital marketing: the customer data platform (CDP), coined in 2013.

“A customer data platform (CDP) is an integrated customer database managed by marketers that unifies a company’s customer data from marketing, sales and service channels to enable customer modeling and drive customer experience,” according to Gartner’s Hype Cycle for Digital Marketing and Advertising, 2016, which was released on July 15.

According to Gartner, “the customer data platform addresses an acute need for modern marketers, who, tasked with revenue accountability and customer experience, are …

Read the full article at ensighten.com

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Zeta Interactive Acquires Acxiom’s Email Services Unit to Accelerate Its Data-Driven Marketing Leadership

Summary:

Combining Acxiom Impact with Zeta creates a top-tier player in the fast-growing marketing cloud sector. The two companies’ complementary assets and capabilities, technology platforms and laser focus on delivering results for the world’s largest brands, provides enterprises with more options as they navigate an increasingly complex digital marketing landscape.

Function:

Email Marketing

From the Press Release:

“Adding Acxiom Impact’s highly-rated technology and world-class professional and managed services into Zeta’s world-class platform is a game-changer not only for us as a company, but also for the marketplace,” said David A. Steinberg, Zeta’s CEO and Co-Founder. “As Zeta drives towards realizing our vision of solving CMO’s biggest challenges by making data actionable at every step of the customer journey, we are constantly seeking opportunities to get there faster.  Together, we provide a top-rated self-service offering and become the dominant player in Managed Services. The combination of Acxiom Impact, a platform and team that we have tremendous respect for, and Zeta brings together two like-minded companies with a passion for driving client success – across the entire customer journey, cross-channel and cross-device.”

 

Read the full article at PR Newswire

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Sharelov Launches New Social Media Collaboration Platform for Teams

Summary:

Sharelov is a new social media management platform that optimizes the collaboration process of agencies and marketers to help them produce better campaigns. The cloud-based service allows content creators to design, review, send feedback and publish social media campaigns across social networks. 

Function:

Social Media Management

From the Press Release:

“We developed Sharelov to provide social media creators a simple, beautiful and secure platform to manage campaigns and clients,” says Sharelov’s Founder Rafael Arteaga. “Great social media content is a team effort that involves multiple disciplines and collaborators that are often spread in different locations. Sharelov provides the online canvas and tools to facilitate the development process and help everyone be on the same page.”

Link to the Press Release:

http://www.prnewswire.com/news-releases/sharelov-launches-new-social-media-collaboration-platform-for-teams-300311766.html

 

Read the full article at PR Newswire

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How should you respond online to a tragic event?

How should you respond online to a tragic event? By Michelle Garrett | Posted: August 3, 2016 Tweet Many of us use social media to promote our businesses and our personal brands. What to do, though, when our world faces a crisis—as has occurred all too often in recent months? Orlando, Nice, Dallas are just a few tragic events that recently rocked our world. In these grave situations, what’s the correct social media etiquette? Do we post? If so, what do we post?

Read the full article at PR Daily News

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Can Accenture Take Over Advertising?

By Tessa Wegert July 29th, 2016 Last month, in New York City’s Soho neighborhood, global strategic consulting firm Accenture did something that might surprise you: It opened a 10,000-square-foot content studio. The goal? To develop advertising and marketing creative for its clients. Accenture’s content studio includes a 3,500-square-foot post-production facility where the firm has the ability to cut and edit anything from a 30-second Facebook video to a Super Bowl spot.

Read the full article at Contently

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PR’s New Role in the Marketing Funnel

Summary:

PR’s role in marketing has evolved as a result of the abundant advances in technology and digital tools.


Category: PR and Marketing 


Function: Research


From the article:

“Although it can differ in size and shape, the fundamental stages of every marketing funnel are the same; awareness, consideration, conversion and loyalty/advocacy. Traditionally, PR activities were only credited with impact to the top of the funnel. But with major advances in technology and digital tools, PR’s role has evolved and the practice of public relations now plays a much bigger role.” 

Link to the full article:

http://www.prnewswire.com/news-releases/pr-newswire-discusses-prs-new-role-in-the-marketing-funnel-300280819.html

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LiveWorld Unveils Conversation Management Platform, New Service & Engagement Software For Customer Obsessed Brands

Summary: 

LiveWorld announced its next-generation SaaS platform is now available for brands to manage customer conversations across social media and messaging apps, in real time.  


Category: Social Media Marketing, Customer Service


Function: Customer Engagement and Nurturing


From the press release:

“Leading brands in the 21st century can now leverage 1on1 personal conversations in social media platforms to deliver great customer experiences,” said Peter Friedman, Chairman and CEO of LiveWorld. “We are empowering companies to build relationships, solve problems, and drive sales.”

Read the full press release:

http://www.businesswire.com/news/home/20160419006095/en/LiveWorld-Unveils-Conversation-Management-Platform-Service-Engagement

 

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10 Myths Martech Vendors Tell and the Real Story

Marketing technology (martech) users in B2B often have to ask themselves if they fully understand the solutions the martech vendors sell them. Seemingly, these tech goodies perform every conceivable operation under the sun. It turns out that many martech tools remain more myth than fact.

Theresa Regli, principal analyst and managing partner, Real Story Group, a martech analyst firm, rounded up 10 of the more hyped-up martech tales during her presentation at the recent MarTech conference in San Francisco with CabinetM Co-founder, Sheryl Schultz weighing in on the deployment of MarTech technologies…

“Deploying and using martech requires specialized skills,” says Sheryl Schultz, founder, president and co-CMO, CabinetM, a marketing operations platform. “And more and more IT and marketing folks are cooperating to meet company goals around marketing technology adoption.

Read the full article on B2B News Network

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