Grabbr launches Grabbr Campaign Block Chain

Grabbr, a social referral marketing tool, has added Grabbr Campaign Block Chain to its platform. GCGC augments Grabbr’s pay-per-share model by allowing customers to provide digital rewards to their audience for referrals or shares, plus the ability to track those organic engagements and the subsequent actions taken.

From the release: “The implementation of blockchain into our PaaS offering was a natural fit as we sought to provide marketers with a more robust data set to guide their campaigns,” said Eric Ramos, Grabbr CTO. “The encrypted ledger system that our GCBC provides will enable marketers to track every generation of a social share and develop a better understanding of where their engagement is coming from. Our pioneering technology, paired with our seamless PaaS system, results in a powerful tool enabling marketers to get the most from their campaigns.”

Link: Nasdaq

Visit Grabbr Campaign Block Chain on CabinetM.

Continue Reading

mParticle Partners with Pinterest on New Audience-Centric Marketing Solutions

By prnewswire.com

Summary:

mParticle, the multi-screen customer data platform, today announced it has partnered with Pinterest as part of its Marketing Partners program, enabling mutual clients to drive more effective campaigns through the use of custom audience targeting.  The Partners program provides a solution for companies to onboard their app, web and other internal data into Pinterest via approved partners such as mParticle to create targeted campaign lists and actalike audiences. The integration of Pinterest into the mParticle platform follows similar integrations with Facebook, Twitter, and Google, as well as marketing clouds such as Adobe, Oracle, and Salesforce.

Function:

Target Marketing

From the Announcement:

“mParticle has become the leading data solution for brands that think mobile-first and multi-screen,” said Michael Katz, CEO and co-founder of mParticle. “Successful data execution requires a solution that goes beyond raw event streaming, and also connects to powerful Audience APIs. mParticle’s latest integration with Pinterest provides brands with another high-quality destination where they can engage with their users to drive engagement and monetization.”

Link:

http://www.prnewswire.com/news-releases/mparticle-partners-with-pinterest-on-new-audience-centric-marketing-solutions-300359677.html

Visit the MParticle Profile on CabinetM

 

 
 

Read the full article at PR Newswire

Continue Reading

DoubleVerify Launches Viewability Measurement with Nativo

By Sneha Nalawade, martechadvisor.com

Summary:

DoubleVerify, a marketing technology and services company that authenticates quality and performance across digital and social platforms, announced that it now offers viewability measurement for native ad placements through its IQ Viewability Advanced suite of products. Nativo, a native advertising platform, is the first to partner with DoubleVerify on its new native viewability offering, and Nativo has now certified DoubleVerify on its Exchange.

Function:

Digital Advertising

From the Announcement:

“DoubleVerify is committed to maximizing ad quality and user engagement in a cross-screen and multi-platform digital marketplace,” said Wayne Gattinella, CEO of DoubleVerify. “Native advertising is a powerful platform for brands to engage consumers in an impactful and relevant way and we’re excited to partner with Nativo, the premier native advertising platform.”

Visit the DoubleVerify Profile on CabinetM

 

Read the full article at martechadvisor.com

Continue Reading

Snipp Launches New Product Bringing Enterprise-Class “Loyalty-In-A-Box” to Mass Consumer Brands

By marketwired.com

Summary:

Snipp Interactive Inc., a global provider of digital marketing promotions, rebates and loyalty solutions, has expanded its loyalty product offering with the launch of SnippLoyalty Base, a low-cost, loyalty-in-a-box solution tailor-made for consumer packaged goods (CPG) and multichannel brands. The new product is an entry-level loyalty platform that includes Snipp’s receipt processing capabilities and rewards solution, and will allow CPG brands to migrate from running a single promotion at a time to running a continuous loyalty program, supporting multiple promotions over time.

Function:

ECommerce

From the Announcement:

“To date, the loyalty market has been confined to traditional sectors, such as airlines or retail, and has largely been inaccessible to consumer brands due to huge implementation requirements and service costs. Because consumer brands do not own the point of sale, they are currently forced to print unique codes on their packaging, a very expensive and inefficient solution that has made loyalty programs impossible for many brands,” said Atul Sabharwal, CEO of Snipp.

Visit the Snipp Company Profile on CabinetM 

Read the full article at Press Release and News Wire Services

Continue Reading

Snipp Launches New Product Bringing Enterprise-Class “Loyalty-In-A-Box” to Mass Consumer Brands

By marketwired.com

Summary:

Snipp Interactive Inc., a global provider of digital marketing promotions, rebates and loyalty solutions, has expanded its loyalty product offering with the launch of SnippLoyalty Base, a low-cost, loyalty-in-a-box solution tailor-made for consumer packaged goods (CPG) and multichannel brands. The new product is an entry-level loyalty platform that includes Snipp’s receipt processing capabilities and rewards solution, and will allow CPG brands to migrate from running a single promotion at a time to running a continuous loyalty program, supporting multiple promotions over time.

Function:

ECommerce

From the Announcement:

“To date, the loyalty market has been confined to traditional sectors, such as airlines or retail, and has largely been inaccessible to consumer brands due to huge implementation requirements and service costs. Because consumer brands do not own the point of sale, they are currently forced to print unique codes on their packaging, a very expensive and inefficient solution that has made loyalty programs impossible for many brands,” said Atul Sabharwal, CEO of Snipp.

Visit the Snipp Company Profile on CabinetM 

Read the full article at Press Release and News Wire Services

Continue Reading

LiveRamp Launches IdentityLink for Marketing Technology Providers

By Sneha Nalawade, martechadvisor.com

Summary:

LiveRamp, a provider of omnichannel identity resolution, announced the launch of IdentityLink for marketing technology providers. The solution gives these companies the ability to offer people-based targeting, personalization and measurement within their platforms.  Marketing technology providers can embed the IdentityLink omnichannel identity resolution service into their platforms, powering people-based marketing across the digital marketing ecosystem with high speed data flows.

Function:

Insights & Analytics

From the Announcement:

“IdentityLink allows us to resolve data generated from exposure to marketing across digital channels back to an individual, which is key to enabling people-based measurement,” said Brian Pugh, executive vice president at comScore. “We leverage LiveRamp’s omnichannel identifier to augment that exposure data with additional sources, such as TV, behavioral and shopping data. With this omnichannel view of marketing exposure and the contextual data related to the actual individual, we can provide unparalleled insight into marketing ROI.”

LiveRamp Profile:

 

Read the full article at martechadvisor.com

Continue Reading

LiveRamp Launches IdentityLink for Marketing Technology Providers

By Sneha Nalawade, martechadvisor.com

Summary:

LiveRamp, a provider of omnichannel identity resolution, announced the launch of IdentityLink for marketing technology providers. The solution gives these companies the ability to offer people-based targeting, personalization and measurement within their platforms.  Marketing technology providers can embed the IdentityLink omnichannel identity resolution service into their platforms, powering people-based marketing across the digital marketing ecosystem with high speed data flows.

Function:

Insights & Analytics

From the Announcement:

“IdentityLink allows us to resolve data generated from exposure to marketing across digital channels back to an individual, which is key to enabling people-based measurement,” said Brian Pugh, executive vice president at comScore. “We leverage LiveRamp’s omnichannel identifier to augment that exposure data with additional sources, such as TV, behavioral and shopping data. With this omnichannel view of marketing exposure and the contextual data related to the actual individual, we can provide unparalleled insight into marketing ROI.”

LiveRamp Profile:

 

Read the full article at martechadvisor.com

Continue Reading

SmartBase Solutions Announces Acquisition of Group 3 Marketing

By cbs8.com

Summary:

SmartBase Solutions LLC announced that it has acquired the assets of Group 3 Marketing of Wayzata, MN.  The SmartBase Solutions’ big data platform, combined with Group 3 Marketing’s technology will bring stronger Marketing Analytics and Brand Loyalty solutions to the Retail industry. Under terms of the agreement, Group 3 Marketing’s products and services will now be integrated with SmartBase’s technology and offered under the SmartBase Solutions name.

Function:

Retail Marketing

From the Announcement:

“As SmartBase Solutions continues to meet the changing needs of our clients, the addition of Group 3 Marketing capabilities and expertise aligns well with our growth strategy centered on data analytics and personalized marketing communications,” said Kris Lynch, SmartBase Solutions CEO. “We will continue to build upon the SmartBase and Group 3 Marketing legacies of market leadership and knowledge in data analytics, marketing automation and brand loyalty.”

 

 

Read the full article at cbs8.com

Continue Reading

SmartBase Solutions Announces Acquisition of Group 3 Marketing

By cbs8.com

Summary:

SmartBase Solutions LLC announced that it has acquired the assets of Group 3 Marketing of Wayzata, MN.  The SmartBase Solutions’ big data platform, combined with Group 3 Marketing’s technology will bring stronger Marketing Analytics and Brand Loyalty solutions to the Retail industry. Under terms of the agreement, Group 3 Marketing’s products and services will now be integrated with SmartBase’s technology and offered under the SmartBase Solutions name.

Function:

Retail Marketing

From the Announcement:

“As SmartBase Solutions continues to meet the changing needs of our clients, the addition of Group 3 Marketing capabilities and expertise aligns well with our growth strategy centered on data analytics and personalized marketing communications,” said Kris Lynch, SmartBase Solutions CEO. “We will continue to build upon the SmartBase and Group 3 Marketing legacies of market leadership and knowledge in data analytics, marketing automation and brand loyalty.”

 

 

Read the full article at cbs8.com

Continue Reading

Google buys FameBit to help creators get sponsorship and product placement deals

By Amy Gesenhues, marketingland.com

Summary:

Google has acquired its first influencer network, FameBit. FameBit is a self-service technology platform to connect creators and advertisers for product placements, paid promotions and sponsorships.  The acquisition provides Google with a network and technology to service brands and creators.

Function:

Digital Advertising

From the Announcement:

“With Google’s relationship with brands large and small, and YouTube’s partnership with creators around the globe, we hope to connect even more brands to creators, engage more audiences, and make brand marketing more creative and authentic than ever,” FameBit founders David Kierzkowski and Agnes Kozera wrote in their blog announcement.

FameBit CabinetM Profile: https://www.cabinetm.com/product/famebit/famebit-platform

Google CabinetM Profile: https://www.cabinetm.com/product/google-inc/google

Read the full article at Marketing Land

Continue Reading
1 2 3 8