Answerbook (by Answerbook)


Product
Answerbook (by Answerbook)

Category
Email marketing, Marketing automation, Analytics

Function
Customer engagement and retention

Great For
Retargeting e-com customers via personalized email based on individual behaviors

Suitable For
B2C, B2B, other

Three things to know:
  • It lets smaller retailers retarget shoppers more precisely based on purchase history, website usage, prior emails, and other actionable customer data at the individual level
  • It uses predictive intelligence to analyzes consumer behavior and create/send relevant post-sales offers and communications based on individual preferences and history
  • It enables emerging brands & retailers to conduct individualized, preference-based marketing, an important goal given findings that “Relevant emails drive 18x more revenue than mass broadcast emails

Pricing Structure
Licensing

Installation
SAAS

More information
http://www.answerbook.com/

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WordPress Twitter Plugin (by Twitter)


Product
WordPress Twitter Plugin (by Twitter)

Category
Social media management and marketing, Analytics, Other

Function
Communications

Great For
Integrating blogs with social media

Suitable For
B2C, B2B, Agency, NPO, Gov., other

Overview
After nine years and hundreds of 3rd party WP plugins, Twitter launches its own with impressive (but not groundbreaking) features that brands & others should be aware of.

Three things to know:
  • Biggest advantage to brands is integrated analytics, through which Twitter can track visitors, impressions, distributors, conversions as part of a brand’s holistic campaign measurement
  • As with 3rd party plugins, the Twitter-created Twitter plugin for WordPress lets site/blog visitors share a brand’s content with a single click and includes several now-standard features such as follow buttons; however, they’re more deeply integrated than are 3rd party plug-ins
  • Lets brands create customized backgrounds and color schemes that better reflect their site’s visual theme, look and feel

Pricing Structure
Free

Installation
Download

More information
https://wordpress.org/plugins/twitter/

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Optimized cross-screen video advertising (TubeMogul, with Dailymotion)


Product
Optimized cross-screen video advertising (TubeMogul, with Dailymotion)

Category
Paid advertising

Function
Content distribution, Customer engagement

Great For
Advanced targeting, cross-screen delivery of video ads within premium content.

Suitable For
Agency, other

Overview
The integration and partnership makes highly targeted video advertising newly economical and measureable, enabling brands to reach select audiences via Dailymotion’s catalog of tens of millions of premium HD videos, which are served to hundreds of thousands of mobile consumers across the globe daily.

Three things to know:
  • The partnership lets brands target make programmatic video ad buys and reach consumers on their preferred devices (tablets, smart phones, etc.) within premium entertainment content
  • Socio/demographic targeting and non-broadcast media buys are simplified through TubeMogul’s platform, which delivers transparent tracking, real time consumption data, advanced analytics and other powerful campaign management tools and features
  • It lets brands leverage the increasing cross-platform consumption of premium entertainment content and gives them an affordable, creative entry point for video advertising spends

Pricing Structure
Consultative service

Press Release
http://www.prnewswire.com/news-releases/dailymotion-enters-strategic-video-advertising-partnership-with-tubemogul-300039370.html

More information
http://www.tubemogul.com/

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Toro App Marketing Platform for Facebook (acquired by Google)


Product
Toro App Marketing Platform for Facebook (acquired by Google)

Category
A/B Multivariant testing, Analytics

Function
Market research, Customer insights, Customer acquisition

Great For
Helping app developers promote their product

Suitable For
B2C (app developers targeting consumers)

Overview
The team that developed core pieces of the enormously popular Farmville app (acquired by Zynga) created the Toro campaign measurement/optimization platform to help mobile app developers launch and optimize Facebook campaigns – and with the acquisition, now seem focused on bringing similar campaign optimization to Google.

Three things to know:
  • Toro automatically creates and tests “hundreds of variants” for each potential mobile app launch campaign
  • The Toro team will now focus on Google campaigns, presumably A/B multivariant testing
  • Brands can expect the acquisition to result in more advanced advertising programs and testing on Google

Press Release
http://finance.yahoo.com/news/google-buys-mobile-startup-steps-210009886.html

More information
https://www.usetoro.com/

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Facebook Marketing Partner Program (by Facebook)


Product
Facebook Marketing Partner Program (by Facebook)

Category
Social media management and marketing

Function
Communication, Customer loyalty and engagement

Great For
Identifying marketing services providers that can help brands engage customers and grow via Facebook.

Suitable For
B2C, B2B, Agency, other

Overview
Updates the Preferred Marketing Developer Program to help brands identify and select FB-optimized partners and services by vertical, location, objectives, etc.

Three things to know:
  • At top level, sorts solutions providers by nine categories: ad tech, media buying, FBX/retargeting, community, content marketing, SMB focus (localization), onboarding, intelligence gathering and measurement
  • Partners are vetted by both capabilities and track record
  • Marketo, Adways, BLiNQ, Adroll are among the martech/adtech providers enrolled as partners

Pricing Structure
Subscription

Prices start at
Free for brands

Installation
Cloud-based

More information
https://facebookmarketingpartners.com/

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Enterprise Feedback Management (by Verint)


Product
Enterprise Feedback Management (by Verint)

Category
Multivariate testing, Social listening

Function
Customer retention, Customer loyalty

Great For
Enhanced customer and employee feedback to optimize service and resolutions

Suitable For
B2C, B2B, other

Overview
Verint’s updated customer feedback platform sustains ongoing communication with customers and employees, is part of Verint’s Customer Engagement Optimization portfolio.

Three things to know:
  • New or updated features include an improved survey engine, enhanced question presentation and integrated mobile SMS survey features
  • Enhanced reporting, analysis and case management capabilities help sharpen feedback quality and expedite conversion of raw data to actionable insight
  • New ability to integrate design themes enable brands to emulate their look and feel in ongoing customer interactions

Pricing Structure
Licensing

Installation
Server-based

Press Release
http://www.verint.com/news-events/press-releases/verint-extends-customer-engagement-optimization-leadership-with-latest-release-of-enterprise-feedback-management

More information
http://www.verint.com/news-events/press-releases/verint-extends-customer-engagement-optimization-leadership-with-latest-release-of-enterprise-feedback-management

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TapAnalytics 4.5 (by TapClick)


Product
TapAnalytics 4.5 (by TapClick)

Category
Analytics, Other (Campaign management)

Function
Customer acquisition, Metrics and management, Productivity

Great For
Consolidated management of an array of 3rd party martech and marketing campaign tools.

Suitable For
Agency, other

Overview
TapAnalytics v 4.5 integrates campaign performance reporting, digital ROI, engagement and other analytics in a unified dashboard.

Three things to know:
  • Version 4.5 of the popular TapAnalytics management platform provides digital marketing agencies and brands with visual campaign and market data from their diverse tools, helping them to evaluate, quantify, visualize, and tune campaign results
  • It aggregates and consolidates data from display advertising sources such as Google DoubleClick for Advertisers, Google DoubleClick for Publishers, Facebook Ads, AppNexus, The Trade Desk, Rubicon, TubeMogul, Yahoo APT, OAS 24/7, Jivox, SiteScout, Millenial Media’s Jumptap, Mixpo, Simpli.fi
  • It also aggregates audience engagement data from the wide range of social media platforms, popular email platforms, and SEO and SEM sources

Pricing Structure
Subscription

Installation
Cloud-based

Press Release
http://www.tapanalytics.com/tapclicks-now-supports-mixpo-simplifi-microstrategy-ifbyphone-comprehensive-digital-agency-marketing

More information
www.TapAnalytics.com

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Photo Analytics Integration (by Trax and Ditto Labs)


Product
Photo Analytics Integration (by Trax and Ditto Labs)

Category
Social listening, Analytics

Function
Customer insights

Great For
New insight on consumer/brand interaction on social media

Suitable For
B2C, Agency, other

Overview
Visual listening provides new insight into engagement with brands, competitors

Three things to know:
  • Visual listening is an increasingly important aspect of social listening because images are a major part of social content flow, with 1.8 Bil images now shared daily
  • The Tracx engagement platforms track social engagement for Fortune 1000 companies and emerging brands, and now integrates Ditto Labs’ proprietary photo analytics capabilities
  • The integration helps brands optimize campaigns for demographic, psychographic and locational targeting, and rapidly, proactively respond to misuse and inappropriate inclusions

Pricing Structure
Platform licensing

Installation
SAAS

Press Release
http://www.prnewswire.com/news-releases/tracx-and-ditto-labs-partner-to-deliver-photo-analytics-to-brands-and-agencies-300038490.html

More information
http://www.tracx.com/about/

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Launchpad Marketing Cloud (by V12 Group)


Product
Launchpad Marketing Cloud (by V12 Group)

Category
Marketing automation, Analytics, Other

Function
Customer acquisition and retention, Communications

Great For
Launching highly targeted campaigns across multiple channels

Suitable For
B2C, Agency, Other

Overview
The new release Launchpad Marketing Cloud services enable brands and agencies to manage, consolidate, store, derive actionable insight from and leverage customer data for campaigns.

Three things to know:
  • The new Launchpad services help brands and agencies create highly targeted marketing campaigns and execute them across the array of customer touch points such as mobile, email, display advertising, social media, etc.
  • New features include simplified workflow to execute campaigns across multiple channels, a streamlined dashboard view of tools and applications, and social media management tools
  • The cloud service leverages the V12 Group’s Data Cloud of more than four billion consumer, business, automotive, and digital records

Pricing Structure
License

Installation
SAAS

Press Release
http://www.v12groupinc.com/v12-group-unveils-newly-designed-launchpad-marketing-cloud/

More information
http://www.v12groupinc.com/

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Predictive Analytics for Business Analysts (by LavaStorm)


Product
Predictive Analytics for Business Analysts (by LavaStorm)

Category
Analytics, Competitive analysis

Function
Customer Insights, Market Research

Great For
Simplifying development and use of customer insights using predictive analytics

Suitable For
B2C, B2B, Agency, other

Overview
Allows business analysts with limited knowledge of complex data science to formulate and present high-impact insights via predictive analytics.

Three things to know:
  • Lavastorm’s drag-and-drop capabilities help those without advanced programming skills master predictive analytics
  • Analysts can now tap rich data sets to calculate the relative values of variables, project likely probable outcomes, identify subtle patterns and conduct other market analysis without advanced programming skills
  • Enables marketing analysts to mine and leverage complex customer data

Pricing Structure
Site license

Prices start at
Bundled

Installation
Server-based

Press Release
http://www.lavastorm.com/company/newsroom/press-releases/

More information
http://www.lavastorm.com/products/analytics-engine/

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