Toro Multi-variant Testing by Red Hot Labs


Product
Toro Multi-variant Testing by Red Hot Labs

Category
Customer Acquisition

Function
Fine Tune FB Campaigns for mobile apps

Great For
Helps Configure and Fine Tune Mobile Ad Campaigns, Estimate LTV

Suitable For
B2C, Agency, other

Overview
Tightly integrated variant testing accelerates customer acquisition, sharpens marketing spends and increases ROI with new tool developed for & targeted to app and game developers.

Three things to know:
  • Features include easy-to-create split tests with various combinations of creative, demographic targets and other factors,
  • Tight integration of the FB API lets Toro automate campaign aspects,
  • Toro suggests that campaign tuning and better spends can result in marketing dollar performance gains of 25-70%,

Pricing Structure
Licensing, freemium model for first $1,000 in market spend

More information
https://www.usetoro.com

Press Release
https://www.usetoro.com/press

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Wildcard Card Format Mobile Browser (by Wildcat)


Product
Wildcard Card Format Mobile Browser (by Wildcat)

Category
Social Media Management. Mobile Advertising

Function
Communications, Customer Acquisition

Great For
Showcasing mobile content in native apps with new speed, power and richness of content for publishers, merchants and others

Suitable For
B2C, Agency, others doing mobile marketing

Overview
Wildcard brings new speed and displays rich content in card format which will support mobile marketing and other native apps

Three things to know:
  • Considered by many the first browser built specifically for the mobile age, and is created to improve interactions between brands and customers,
  • Couples’ apps’ content richness with browser immediacy, and enables brands to easily transform content into cards,
  • Initial cards include article cards for blogs & news outlets, etc., product cards to convert browsing to sales, review cards for search and discovery, and video cards for inline video

Press Release
http://blog.trywildcard.com/

More information
http://www.trywildcard.com/partners

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Social Media/e-Commerce Store Portal by Olapic


Product
Social Media/e-Commerce Store Portal by Olapic

Category
Social Media, Content Marketing, Commerce

Function
Customer Acquisition

Great For
Turning images shared on social platforms like Instagram and FB into store portals.

Suitable For
B2C, B2B, Agency, other

Overview
Lets brands share linked images on social media such as twitter, Pinterest, Instagram, FB, etc. and route consumers back to the brand’s product purchase page.

Three things to know:
  • Leverages the intensity of more authentic beyond-the-ad visual images to expedite customers’ movement through the marketing and sales funnel,
  • Accelerates the advantages of social discovery to drive sales,
  • Accomplished by linking the image to the brand rather than to the social site.

Pricing Structure
License model service

More information
http://www.olapic.com/

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Ocho (by Ocho)


Product
Ocho (by Ocho)

Category
Social Media Marketing

Function
8-second video with advanced content editing tools

Great For
High quality videos and community sharing

Suitable For
B2C, Agency, other

Overview
Video social platform with advanced effects and sharing/marketing features (2 seconds longer than VINES)

Three things to know:
  • Advanced editing, voice over dubs, time lapse and other effects are integrated with a natural and easy feel,
  • Social community and content marketing features such as autoplay videos from a member’s feed, a newsfeed featuring community content, etc.
  • 8 seconds (thus the name) for the average attention span of Ocho’s target users. (Bonus thing to know – backed by Shark Tank panelist Mark Cuban and other high profile investors.)

Pricing Structure
App store subscription

Prices start at
Free for consumers

Installation
Download

More information
http://ocho.co/#/

Articles
http://techcrunch.com/2014/11/11/ocho-launch/

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Internet-delivered TV Marketing & Tracking by Drawbridge


Product
Internet-delivered TV Marketing & Tracking by Drawbridge

Category
Paid Advert, Social Media Management

Function
“Bridging audiences across devices”

Great For
Cross-screen marketing that integrates behavioral and contextual approaches to drive conversion and attribution, now including internet-delivered TV programming.

Suitable For
B2C, Agency, other

Three things to know:
  • Bridges offerings , targets consumers and attributes conversions across desktops, mobile, etc,
  • Engages premium customers who are now beginning to adopt new platforms such as Internet connected TV, with the precise targeting of digital platforms,
  • Protects consumer privacy because it does not leverage personally identifiable information, and targeting

Pricing Structure
Licensing (SDK-based Service)

Prices start at
Varies

More information
http://www.drawbrid.ge/

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Kik Promoted Chats (opt-in brand conversations)


Product
Kik Promoted Chats (opt-in brand conversations)

Category
Customer Feedback, Social Media Marketing

Function
Messenger with built-in browser lets customers connect directly with brands.

Great For
Optimizing users’ mobile discovery and sharing with preferred brands.

Suitable For
B2C, Agency, other

Overview
Kik strives to make mobile the consumer’s main platform, with advertising and engagement that melds seamlessly into text chats, social apps.

Three things to know:
  • Readily integrates campaign content into consumer social flows, drives sharing and purchases,
  • Connects with customers on a human level through vatures such as keywords, which lets brands intelligently ascertain and respond to triggers in chats,
  • Kik lets consumers pick which companies they want to hear from, and helps companies determine the consumers’ interests.

Pricing Structure
Licensing

More information
http://kik.com/

Press Release
http://kik.com/kik-launches-promoted-chats-keywords-for-more-personalized-chats/

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Facebook at Work platform (unconfirmed, by Facebook)


Product
Facebook at Work platform (unconfirmed, by Facebook)

Category
Social Media Management and Marketing, Other

Function
Communications, Branding, Other

Great For
Speculation is an enterprise collaboration tool (may have similar brand promotion capabilities to Facebook)

Suitable For
B2C, B2B, Agency, other

Overview
Facebook has not confirmed this product, but industry watchers speculate its focus will be collaboration; like Facebook, it may also have branding and customer engagement capabilities.

Three things to know:
  • Despite broad speculation, Facebook has not commented on Facebook At Work,
  • It’s expected the new platform will be separately hosted from Facebook to address personal privacy concerns,
  • It is expected to be launched sometime in early 2015.

More information
No company confirmation or information is available at this time.

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Parse (FaceBook) Push Experiments


Product
Parse (FaceBook) Push Experiments

Category
A/B Testing for FB Push Notifications, Analytics

Function
Metrics, Customer Acquisition

Great For
Lets marketers re-engage more fully and effectively by testing and optimizing messages based on times, content, other variables.

Suitable For
B2C, Agency, other

Overview
Helps marketers enhance push strategies to retain and reengage customers with testing and deep analytics to add context to variables.

Three things to know:
  • The ParsePush platform is used by such leading brands as The Chlidren’s Television Workshop and Cisco,
  • Non-disruptive for developers currently using Parse,
  • Enables A/B testing on a massive reach and distribution system.

Pricing Structure
Licensing and storage with Freemium model

Prices start at
Free features based on scope of use, plus unique recipients at an additional $.05 per target.

Press Release
http://blog.parse.com/2014/11/03/parse-push-experiments-re-engage-more-powerfully-and-more-creatively-with-ab-testing-2/

More information
https://www.parse.com/

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Livefyre Studio (by Livefyre)


Product
Livefyre Studio (by Livefyre)

Category
Social Media Management & Marketing

Function
Content Creation and Distribution

Great For
Real-time, marketing-centric automated content curation

Suitable For
B2C, Agency, other

Overview
Studio is automated curation on a large scale, and lets brands identify, curate and publish content into their digital marketing assets, websites, and mobile apps instantly.

Three things to know:
  • Rules based search and aggregation of content across social networks and content created by users via Livefyre apps on their owned properties, including comments, reviews, live blog and chat,
  • Supports custom applications and visualizations, enabling brands to create and populate real-time experiences without tapping organizational developer resources,
  • The audience experience can be displayed real time in ads and digital-out-of-home formats and applications, as well as a brand’s web and mobile channels.

Press Release
http://www.businesswire.com/news/home/20141121005065/en/Livefyre-Launches-Studio-Real-Time-Content-Marketing-Engagement#.VHIN-4vF-Hs

More information
http://web.livefyre.com/

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“People” Explore & Discovery Tab feature (Instagram)


Product
“People” Explore & Discovery Tab feature (Instagram)

Category
Social Media Marketing, UGC

Function
Communication, Customer Engagement

Great For
Enabling creators of UGC to build fan bases (personally and for brands)

Suitable For
B2C, Agency

Overview
The new People Explore tab feature enables discovery of interesting content and showcases 3 pictures from recent great creators of interest, allowing brands to find new audiences for their best UGC generators.

Three things to know:
  • Helps users identify the people and brands they want to follow,
  • Enables brands to persist in the feeds of brand fans, and surface their content more easily, and new caption editing enables targeted consumers to comment and edit their remarks for ongoing sharing.
  • Instagram algorithms will spread

Press Release
http://blog.instagram.com/post/102294612077/discovery-and-caption-editing

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