Facebook at Work platform (unconfirmed, by Facebook)


Product
Facebook at Work platform (unconfirmed, by Facebook)

Category
Social Media Management and Marketing, Other

Function
Communications, Branding, Other

Great For
Speculation is an enterprise collaboration tool (may have similar brand promotion capabilities to Facebook)

Suitable For
B2C, B2B, Agency, other

Overview
Facebook has not confirmed this product, but industry watchers speculate its focus will be collaboration; like Facebook, it may also have branding and customer engagement capabilities.

Three things to know:
  • Despite broad speculation, Facebook has not commented on Facebook At Work,
  • It’s expected the new platform will be separately hosted from Facebook to address personal privacy concerns,
  • It is expected to be launched sometime in early 2015.

More information
No company confirmation or information is available at this time.

Continue Reading

Parse (FaceBook) Push Experiments


Product
Parse (FaceBook) Push Experiments

Category
A/B Testing for FB Push Notifications, Analytics

Function
Metrics, Customer Acquisition

Great For
Lets marketers re-engage more fully and effectively by testing and optimizing messages based on times, content, other variables.

Suitable For
B2C, Agency, other

Overview
Helps marketers enhance push strategies to retain and reengage customers with testing and deep analytics to add context to variables.

Three things to know:
  • The ParsePush platform is used by such leading brands as The Chlidren’s Television Workshop and Cisco,
  • Non-disruptive for developers currently using Parse,
  • Enables A/B testing on a massive reach and distribution system.

Pricing Structure
Licensing and storage with Freemium model

Prices start at
Free features based on scope of use, plus unique recipients at an additional $.05 per target.

Press Release
http://blog.parse.com/2014/11/03/parse-push-experiments-re-engage-more-powerfully-and-more-creatively-with-ab-testing-2/

More information
https://www.parse.com/

Continue Reading

Livefyre Studio (by Livefyre)


Product
Livefyre Studio (by Livefyre)

Category
Social Media Management & Marketing

Function
Content Creation and Distribution

Great For
Real-time, marketing-centric automated content curation

Suitable For
B2C, Agency, other

Overview
Studio is automated curation on a large scale, and lets brands identify, curate and publish content into their digital marketing assets, websites, and mobile apps instantly.

Three things to know:
  • Rules based search and aggregation of content across social networks and content created by users via Livefyre apps on their owned properties, including comments, reviews, live blog and chat,
  • Supports custom applications and visualizations, enabling brands to create and populate real-time experiences without tapping organizational developer resources,
  • The audience experience can be displayed real time in ads and digital-out-of-home formats and applications, as well as a brand’s web and mobile channels.

Press Release
http://www.businesswire.com/news/home/20141121005065/en/Livefyre-Launches-Studio-Real-Time-Content-Marketing-Engagement#.VHIN-4vF-Hs

More information
http://web.livefyre.com/

Continue Reading

“People” Explore & Discovery Tab feature (Instagram)


Product
“People” Explore & Discovery Tab feature (Instagram)

Category
Social Media Marketing, UGC

Function
Communication, Customer Engagement

Great For
Enabling creators of UGC to build fan bases (personally and for brands)

Suitable For
B2C, Agency

Overview
The new People Explore tab feature enables discovery of interesting content and showcases 3 pictures from recent great creators of interest, allowing brands to find new audiences for their best UGC generators.

Three things to know:
  • Helps users identify the people and brands they want to follow,
  • Enables brands to persist in the feeds of brand fans, and surface their content more easily, and new caption editing enables targeted consumers to comment and edit their remarks for ongoing sharing.
  • Instagram algorithms will spread

Press Release
http://blog.instagram.com/post/102294612077/discovery-and-caption-editing

Continue Reading

VideoBlocks Contributed Content (by VideoBlocks)


Product
VideoBlocks Contributed Content (by VideoBlocks)

Category
Other

Function
Communications, Content Creation

Great For
Studio-quality video content enliven social & paid customer engagement

Suitable For
B2C, Agency, B2B, other

Overview
The service now includes contributed studio quality content to enliven social and other customer engagement initiatives, as well as professional stock video footage, motion backgrounds, after effects, etc.

Three things to know:
  • In addition to premium stock video footage, VideoBlocks’s motion backgrounds, after effects and special effects are used by leading brands, major networks, etc., and is frequently tapped for b-roll,
  • The addition of premium UGC significantly speeds, simplifies and cost-reduces incorporation of legally licensed ‘authentic voice’ footage,
  • With this service VideoBlocks builds a “social” approach to premium stock content and community development, with 100% of UGC-attributable revenues and creative credit accruing to the contributor.

Pricing Structure
Subscription model includes perpetual license (without repeat use royalties) of all downloaded content

Prices start at
$79 per month or $99 annual

Installation
Upload

Press Release
http://www.videoblocks.com/contribute/

More information
http://www.videoblocks.com/

Continue Reading

GetFeedback acquired (by Campaign Monitor)


Product
GetFeedback acquired (by Campaign Monitor)

Category
Customer Feedback, Email Marketing, CRM

Function
Customer Insight

Great For
Rapid, mobile-ready surveys with real-time graphic results

Suitable For
B2C, Agency, other

Overview
GetFeedback simplifies attractive customer surveys that display well on mobile, tablets and online. Campaign Monitor helps major (IKEA, eBay, World Wildlife Federation, Facebook) and smaller brands optimize email campaigns.

Three things to know:
  • Integration will extend and differentiate Campaign Monitor’s email marketing and analytics (GetFeedback is integrated with Salesforce.com and other CRM solutions),
  • GetFeedback’s mobile surveys are highly visual and often considered both engaging and effective marketing tools in their own right,
  • GetFeedback’s surveys automatically format for any mobile platform or device.

Prices start at
Campaign Manager Email campaigns start at $9 per month.

More information
https://getfeedback.com/campaignmonitor

Continue Reading

Social Influencer ID Services (by Niche & Weber Shandwick)


Product
Social Influencer ID Services (by Niche & Weber Shandwick)

Category
Social Media Marketing

Function
Branding and Creative

Great For
Matching campaigns with UGC content creation “stars”

Suitable For
B2C, Agency

Overview
Connects brands with lead edge SoMe celebrities (such as the teen VINES star with 25 Mil+ millennial followers) and guides crafting of content.

Three things to know:
  • Niche’s tech platform ID’s the content creators in social networks, analyzes their reach, influence and potential brand impact.
  • The select group of influencers now tracked by Niche have more than 1 billion followers across 16 platforms such as Yik Yak, Vine, Instagram, Tumblr, etc.
  • Weber Shandwick is a PR world leader, and more than 20% of client programs now have social components.

Pricing Structure
Retainer with Niche Licensing Subscription

More information
https://www.niche.co/

Continue Reading

500 Friends Customer Loyalty Marketing (acquired by Merkle)


Product
500 Friends Customer Loyalty Marketing (acquired by Merkle)

Category
SEO, Analytics, Other

Function
Customer Retention

Great For
Running loyalty marketing programs online, on site and on mobile.

Suitable For
B2C, Agency

Overview
Customer relationship company Merkle acquires its channel marketing partner, mobile and on-site loyalty marketing start-up 500 Friends.

Three things to know:
  • In addition to customer loyalty and marketing programs, 500 Friends identifies probable total lifetime value (TLV) on a granular level,
  • Customer relationship marketing agency Merkle provides several top brands (Dell, Geico) with integrated analytics-driven customer relationship marketing solutions,
  • The 500 Friends technology and team will optimize around retail and consumer brand acquisitions.

Pricing Structure
Licensing

Press Release
http://www.merkleinc.com/news-and-events/press-releases/2014/merkle-acquires-omnichannel-loyalty-solution-provider-500friends#.VHJTlIvF-Hs

More information
http://www.500friends.com/

Continue Reading

Twitter Share via Direct Message (by Twitter)


Product
Twitter Share via Direct Message (by Twitter)

Category
Social Media Management

Function
Customer Retention, Communication

Great For
Mobile private messaging, lifting conversation from the public network into private DM.

Suitable For
B2C, B2B, Agency, other

Overview
Private messaging outside of the public Twitter network, via DM tweets with push notification.

Three things to know:
  • The new feature enables moderators to promote conversations to key followers and – importantly – transition sensitive conversations (such as 2nd round responses to negative customer comments) into a less immediately public, more direct method of communication,
  • Although the feature is characterized as enabling “private” conversations, brand responders and moderators must remember that any tweet, including Share via DM can be readily retweeted by recipients,
  • Twitter notes: “with today’s update you’ll be able to share a Tweet privately with any of your followers.” Brands are likely to use the feature for private promotions for its community and other promotional applications, as well as for problem resolution.

Prices start at
Free feature upgrade

More information
https://blog.twitter.com/2014/share-a-tweet-through-direct-messages

Continue Reading

Google Contributor (by Google)


Product
Google Contributor (by Google)

Category
Analytics, Customer Feedback and Retention, Other

Function
TBD

Great For
A crowd funding experiment, and potential alternative to ad-based funding of web publishers and resources

Suitable For
TBD

Overview
A modest voluntary contribution removes ad content.

Three things to know:
  • Google has launched this limited-scope experiment as a way for readers to fund the content they consume, without advertising,
  • Participating partners in the experiment include popular websites such as Mashable, Urban Dictionary, The Onion, WikiHow, etc.,
  • Potential effects on ad and marketing campaigns – TBD and worth watching should this experiment expand.

Pricing Structure
Monthly $1-$3 subscription

More information
https://www.google.com/contributor/welcome/

Continue Reading