Livefyre Studio (by Livefyre)


Product
Livefyre Studio (by Livefyre)

Category
Social Media Management & Marketing

Function
Content Creation and Distribution

Great For
Real-time, marketing-centric automated content curation

Suitable For
B2C, Agency, other

Overview
Studio is automated curation on a large scale, and lets brands identify, curate and publish content into their digital marketing assets, websites, and mobile apps instantly.

Three things to know:
  • Rules based search and aggregation of content across social networks and content created by users via Livefyre apps on their owned properties, including comments, reviews, live blog and chat,
  • Supports custom applications and visualizations, enabling brands to create and populate real-time experiences without tapping organizational developer resources,
  • The audience experience can be displayed real time in ads and digital-out-of-home formats and applications, as well as a brand’s web and mobile channels.

Press Release
http://www.businesswire.com/news/home/20141121005065/en/Livefyre-Launches-Studio-Real-Time-Content-Marketing-Engagement#.VHIN-4vF-Hs

More information
http://web.livefyre.com/

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“People” Explore & Discovery Tab feature (Instagram)


Product
“People” Explore & Discovery Tab feature (Instagram)

Category
Social Media Marketing, UGC

Function
Communication, Customer Engagement

Great For
Enabling creators of UGC to build fan bases (personally and for brands)

Suitable For
B2C, Agency

Overview
The new People Explore tab feature enables discovery of interesting content and showcases 3 pictures from recent great creators of interest, allowing brands to find new audiences for their best UGC generators.

Three things to know:
  • Helps users identify the people and brands they want to follow,
  • Enables brands to persist in the feeds of brand fans, and surface their content more easily, and new caption editing enables targeted consumers to comment and edit their remarks for ongoing sharing.
  • Instagram algorithms will spread

Press Release
http://blog.instagram.com/post/102294612077/discovery-and-caption-editing

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VideoBlocks Contributed Content (by VideoBlocks)


Product
VideoBlocks Contributed Content (by VideoBlocks)

Category
Other

Function
Communications, Content Creation

Great For
Studio-quality video content enliven social & paid customer engagement

Suitable For
B2C, Agency, B2B, other

Overview
The service now includes contributed studio quality content to enliven social and other customer engagement initiatives, as well as professional stock video footage, motion backgrounds, after effects, etc.

Three things to know:
  • In addition to premium stock video footage, VideoBlocks’s motion backgrounds, after effects and special effects are used by leading brands, major networks, etc., and is frequently tapped for b-roll,
  • The addition of premium UGC significantly speeds, simplifies and cost-reduces incorporation of legally licensed ‘authentic voice’ footage,
  • With this service VideoBlocks builds a “social” approach to premium stock content and community development, with 100% of UGC-attributable revenues and creative credit accruing to the contributor.

Pricing Structure
Subscription model includes perpetual license (without repeat use royalties) of all downloaded content

Prices start at
$79 per month or $99 annual

Installation
Upload

Press Release
http://www.videoblocks.com/contribute/

More information
http://www.videoblocks.com/

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GetFeedback acquired (by Campaign Monitor)


Product
GetFeedback acquired (by Campaign Monitor)

Category
Customer Feedback, Email Marketing, CRM

Function
Customer Insight

Great For
Rapid, mobile-ready surveys with real-time graphic results

Suitable For
B2C, Agency, other

Overview
GetFeedback simplifies attractive customer surveys that display well on mobile, tablets and online. Campaign Monitor helps major (IKEA, eBay, World Wildlife Federation, Facebook) and smaller brands optimize email campaigns.

Three things to know:
  • Integration will extend and differentiate Campaign Monitor’s email marketing and analytics (GetFeedback is integrated with Salesforce.com and other CRM solutions),
  • GetFeedback’s mobile surveys are highly visual and often considered both engaging and effective marketing tools in their own right,
  • GetFeedback’s surveys automatically format for any mobile platform or device.

Prices start at
Campaign Manager Email campaigns start at $9 per month.

More information
https://getfeedback.com/campaignmonitor

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Social Influencer ID Services (by Niche & Weber Shandwick)


Product
Social Influencer ID Services (by Niche & Weber Shandwick)

Category
Social Media Marketing

Function
Branding and Creative

Great For
Matching campaigns with UGC content creation “stars”

Suitable For
B2C, Agency

Overview
Connects brands with lead edge SoMe celebrities (such as the teen VINES star with 25 Mil+ millennial followers) and guides crafting of content.

Three things to know:
  • Niche’s tech platform ID’s the content creators in social networks, analyzes their reach, influence and potential brand impact.
  • The select group of influencers now tracked by Niche have more than 1 billion followers across 16 platforms such as Yik Yak, Vine, Instagram, Tumblr, etc.
  • Weber Shandwick is a PR world leader, and more than 20% of client programs now have social components.

Pricing Structure
Retainer with Niche Licensing Subscription

More information
https://www.niche.co/

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500 Friends Customer Loyalty Marketing (acquired by Merkle)


Product
500 Friends Customer Loyalty Marketing (acquired by Merkle)

Category
SEO, Analytics, Other

Function
Customer Retention

Great For
Running loyalty marketing programs online, on site and on mobile.

Suitable For
B2C, Agency

Overview
Customer relationship company Merkle acquires its channel marketing partner, mobile and on-site loyalty marketing start-up 500 Friends.

Three things to know:
  • In addition to customer loyalty and marketing programs, 500 Friends identifies probable total lifetime value (TLV) on a granular level,
  • Customer relationship marketing agency Merkle provides several top brands (Dell, Geico) with integrated analytics-driven customer relationship marketing solutions,
  • The 500 Friends technology and team will optimize around retail and consumer brand acquisitions.

Pricing Structure
Licensing

Press Release
http://www.merkleinc.com/news-and-events/press-releases/2014/merkle-acquires-omnichannel-loyalty-solution-provider-500friends#.VHJTlIvF-Hs

More information
http://www.500friends.com/

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Twitter Share via Direct Message (by Twitter)


Product
Twitter Share via Direct Message (by Twitter)

Category
Social Media Management

Function
Customer Retention, Communication

Great For
Mobile private messaging, lifting conversation from the public network into private DM.

Suitable For
B2C, B2B, Agency, other

Overview
Private messaging outside of the public Twitter network, via DM tweets with push notification.

Three things to know:
  • The new feature enables moderators to promote conversations to key followers and – importantly – transition sensitive conversations (such as 2nd round responses to negative customer comments) into a less immediately public, more direct method of communication,
  • Although the feature is characterized as enabling “private” conversations, brand responders and moderators must remember that any tweet, including Share via DM can be readily retweeted by recipients,
  • Twitter notes: “with today’s update you’ll be able to share a Tweet privately with any of your followers.” Brands are likely to use the feature for private promotions for its community and other promotional applications, as well as for problem resolution.

Prices start at
Free feature upgrade

More information
https://blog.twitter.com/2014/share-a-tweet-through-direct-messages

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Google Contributor (by Google)


Product
Google Contributor (by Google)

Category
Analytics, Customer Feedback and Retention, Other

Function
TBD

Great For
A crowd funding experiment, and potential alternative to ad-based funding of web publishers and resources

Suitable For
TBD

Overview
A modest voluntary contribution removes ad content.

Three things to know:
  • Google has launched this limited-scope experiment as a way for readers to fund the content they consume, without advertising,
  • Participating partners in the experiment include popular websites such as Mashable, Urban Dictionary, The Onion, WikiHow, etc.,
  • Potential effects on ad and marketing campaigns – TBD and worth watching should this experiment expand.

Pricing Structure
Monthly $1-$3 subscription

More information
https://www.google.com/contributor/welcome/

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NewsCred Content Marketing Software (by NewsCred)


Product
NewsCred Content Marketing Software (by NewsCred)

Category
SEO, Social Media Management, Analytics

Function
Content Distribution, Branding/Creative, Customer Acquisition

Great For
Connecting brand and audiences through high value, popular content

Suitable For
B2C, B2B, Agency, other

Overview
NewsCred helps brands create content-rich news blasts, newsletters and other content-rich digitally delivered customer experiences, leveraging its content licensing agreement with over 5,000 of the world’s most respected publishers and sources, its in-house team of 200+ journalists and editors, and its recommendation engine.

Three things to know:
  • This major upgrade enables its Recommendation Engine platform to predict content performance by channel, based on trending topics and an article’s social reach and performance,
  • The Recommendation Engine is now reviewing and helping brands leverage over 5,000 publications and titles, including 72 new titles ranging from ComputerWorld, Dow Jones, BetaBeat, the BBC and Shutterstock to Salon, PaperMag, Nielsen, New York Magazine, Readers Digest and Al Jazeera,
  • It provides content marketing strategies and content for leading global brands, regional brands and a variety of emerging brands; its News Room has seen a 700% increase in unique visitors over the last three months.

Pricing Structure
Licensing per seat

Prices start at
$2,950/month for 3-seat annual license.

Press Release
http://www.businesswire.com/news/home/20141120005960/en/NewsCred-Expands-Content-Marketing-Software-Capabilities-Publisher#.VHJpS4vF-Hs

More information
http://newscred.com/

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File It! Oct. 25, 2014 edition

New Products:

PRODUCT:                      Lobster Marketplace by Lobster

Category:                        Other

Function:                         Content Creation and Distribution

Great for:                         Affordable Stock Licensing of UGC

Suitable for use by:       Agency, B2C, other

Overview: Lets marketers and publishers find and license UGC photos, videos, other media.

Three things to know:

  • Semi-professional artists, photographers and others can upload their creative content to sites like Flickr and add an #ilobsterit hashtag, indicating the media is available for commercial use
  • Buyers can easily license UGC pieces for use in campaigns, promos, etc.
  • Lobster earns 25% of sales

Pricing Structure:        one-time fee

Prices start at:               $0.99/Instagram, $1.99/Flicker photo, $2.99/video and trending topic content (such as for breaking news).

More information:        ilobster.it      

 

New Features:  

 

PRODUCT:                       Deezer Integrates, Acquires Stitcher Radio

Category:                         Paid Advertising

Function:                          Customer Acquisition

Great for:                          Reaching select prospect audiences through streamed drive time ads

Suitable for use by:        Agency, B2C Overview: Streams music, 35,000+ radio talk shows & podcasts to target drivers, others. Three things to know:

  • Stitcher streams content from 12,000 providers such as NPR, BBC, Fox News, WSJ, This American Life and CBS, while Deezer has agreements with the major music publishers, enabling a full range of audio services,
  • Stitcher is integrated into more than 50 car models from Ford, GM, BMW, Jaguar, and into services such as Apple CarPlay,
  • Deezer recently introduced a premium service with Bose.  This integration gives Deezer attractive near-term advantages for marketers.

More information:           http://www.deezer.com/company Press Release: http://blog.deezer.com/press/deezer-acquires-stitcher-the-leading-talk-entertainment-radio-app/

 

PRODUCT:                       Nielsen – Adobe Cross-Platform Ratings by Nielsen Holdings N.V.

Category:                         Customer Feedback, Site Analytics

Function:                          Metrics and Management

Great for:                          Measures online video viewership on tablets, smartphones, all IP devices

Suitable for use by:        Agency, other

Overview:  New cross-platform ratings product for measuring IP device video viewership.

Three things to know:

  • Tracks “over the top” viewers of online TV, video and other digital content to provide a deeper understanding of online audiences and consumption,
  • Adobe’s technology and web publishers relationships enable tracking of consumption on a wide range of platforms,
  • Helps address what many networks, production companies, agencies and others have long considered to be under-estimation of entertainment properties.

More information:            http://www.nielsen.com/us/en.html

Press Release:

http://www.nielsen.com/us/en/press-room/2014/adobe-and-nielsen-to-create-industrys-first-comprehensive-measurement-platform-for-digital-content.html

 

PRODUCT:                      Videology TV Practice and Video Ad Tech by Videology Group

Category:                        Analytics

Function:                         Metrics and management, Customer acquisition

Great for:                         Precise targeting to engage video audiences across platforms

Suitable for use by:       Agency

Overview:   Lets brands, agencies target message delivery to preferred audiences.

Three things to know:

  • Videology lets brands and agencies specify reach by household demographics including income, ethnicity, children, leases, etc.
  • The new TV practice and service products manage, measure and optimize converged campaigns among linear TV, digital video and addressable TV,
  • Capture viewers as they shift among platforms.

More information:       http://www.videologygroup.com/

Press Release:

http://www.videologygroup.com/news-press/a/videology-establishes-global-tv-practice/#.VErhOPnF9Gd

 

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