Tools for recording snippets of audio

There’s a point for every content creator — not just podcasters — that it becomes obvious what is needed is a little audio. Not hours of speeches or music — just a snippet of sound.

Luckily, there are marketing technology tools that do just that. Whether it’s recording a call over the phone or the internet, whether it’s editing licensed audio, or even if you’re looking to have your audience leave messages, there are tools for you.

Just a note — be aware of the laws in your state/country when it comes to recording other people with and without their permission. The Digital Media Law Project breaks down which U.S. states have audio recording laws, but you need to check out what the law states in your own home country.

SpeakPipe offers a voice messaging tool that allows website visitors, podcast listeners, or blog readers to record voice messages on a browser, without the need for any phone calls or typed messages. The tool helps podcasters and bloggers receive feedback, comments, ideas, questions, and testimonials and allows them to establish a personal channel with their audience.
BEST FEATURE: Add SpeakPipe to a website and visitors will be able to send voice messages from anywhere on the website.
PRICING: Paid packages start at $6.40 monthly.


Podclipper is an audio clipping tool that enables users to share segments of podcasts. End users can share share clips of podcasts by selecting transcript texts segments to share as an audio excerpt.
BEST FEATURE: Podclipper automatically syncs your transcript and audio so no timestamps are needed.
PRICING: Packages for unlimited clips start at $24 monthly.


Wavve Videos allows creators to take snippets of audio, combine it with artwork or animations to use as social video. Wavve automatically generates a transcription of your audio so captions may be added easily.
BEST FEATURE: Wavve comes with over a dozen waveform animations that you can include and customize to your design.
PRICING: Basic product is free. Paid packages start at $10 monthly.


Audio Hijack is a tool to record any application’s audio, including VoIP calls from Skype, web streams from Safari, and much more. Save audio from hardware devices like microphones and mixers as well. Record to popular audio formats, including MP3 and AAC, or save in perfect-fidelity AIFF, WAV, ALAC or FLAC.
BEST FEATURE: Use Volume Overdrive to make output louder on laptop speakers.
PRICING: License key for single uer on a Mac is $59.

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NinthDecimal adds multi-touch attribution to its measurement platform

NinthDecimal has updated its flagship measurement platform to include multi-touch attribution tools. The newly-updated Location Conversion Index applies credit for visitation across every customer touchpoint, accelerating the adoption of foot traffic attribution as core to measuring marketing effectiveness.

From the release: “Marketers are abandoning traditional vanity metrics in favor of true measures of business growth,” said David Staas, President of NinthDecimal. “This shift is driving a surge in demand for measuring customer store visitation where 90% of purchases are made. By applying an MTA based approach to LCI, marketers now have the confidence to make offline attribution a boardroom KPI driving revenue and customer growth.”

Link: NinthDecimal

Visit Location Conversion Index on CabinetM.

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Trends in MarTech stacks in 2019 (so far): What to name a layer

When companies are in the process of digital transformation, the process can be daunting. Just a few of the reasons for trepidation are outlined in an article by the MIT Sloan School, including poor communication and lack of digital culture to start with.

When building your marketing technology stack, is easier to break the task of figuring out what you have and what you want your stack to look like, into chunks.

For those using CabinetM to manage their marketing technology, those chunks can be elegantly set up as layers of a stack. We’re finding the average enterprise is managing 50 to 250 tools in a MarTech stack, and arranging them in layers lets you see what tools you have that are similar, or do the job of two tools, or even when you have duplicates of the same software running in two different places in the company.

(Imagine! Paying $10,000 a year for the same tool twice? It happens more often than you’d like to think.)

What’s the most popular layer? We’ve seen that since Jan. 1 the most popular products are marketing automation and analytics tools. These are the top 15 layers names – what enterprises name their stacks – among those who have built stacks on CabinetM in 2019:

  1. Analytics
  2. Advertising
  3. Social Media
  4. Social Media Marketing
  5. Web Development & Design
  6. Email Marketing
  7. Marketing Automation
  8. Search Marketing
  9. Event Management
  10. Sales Enablement
  11. Client Reporting
  12. CRM
  13. Analytics & Measurement
  14. Fund Management
  15. Paid Media

Remember, the best tool is the one that fits your strategy. The best layer of tools is the one that matches your goal.

If you need help building your stacks on CabinetM, contact Erica Ross at In 15 minutes, we can show you how to get your arms around your marketing technology.

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Socialbakers adds Content Hub to platform

Socialbakers has added a Content Hub feature to its unified marketing platform. Content Hub will automate data collection and analysis at scale, and provide a single view of sentiment and performance analysis across both owned and competitive profiles.

From the release: “Content Hub is an entirely new way for marketers to work with content,” said Yuval Ben-Itzhak, CEO, Socialbakers. “With these shareable insights, marketers can now better collaborate, measure, analyze, plan and execute great content strategies from a single platform. Everyone on the team will have the deep intelligence they need to create compelling content that their audiences love.”

Link: Socialbakers Press Releases

Visit Socialbakers on CabinetM.

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TapClicks acquires search intel provider iSpionage

Marketing intelligence vendor TapClicks has acquired iSpionage, a developer of cloud-based competitive intelligence solutions for advertising, search marketing, and search engine optimization. The iSpionage acquisition follows a number of recent acquisitions by TapClicks, including StatX, Raven Tools, and several other marketing analytics and reporting, SEO, and digital reputation management solutions.

From the release: “Marketers are looking for better ways to gain competitive intelligence, and iSpionage offers a ground-breaking approach,” said Babak Hedayati, CEO of TapClicks, in a statement. “TapClicks’ vision—a unique approach—is for a completely unified platform where data integration between solutions is seamless and ease of use is paramount. iSpionage’s competitive intelligence solutions, in combination with our proprietary machine learning capabilities, will enable the TapClicks recommendation engine to draw data comparisons beyond any other analytics and intelligence providers.”

Link: Destination CRM

Visit TapClicks on CabinetM.

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Cheetah Digital acquires zero-party data expertise with Wayin

Cross-channel marketing vendor Cheetah Digital has announced it has acquired Wayin and its zero-party data collection technology. With the acquisition of Wayin, Cheetah Digital will enable marketers to unify customer data in a single customer view, and put it to work in real-time to deliver immersive experiences across all channels and stages of the customer lifecycle.

From the release: “Marketers have never faced a tougher challenge than they do today. Consumers are demanding personalized experiences, global consumer privacy regulations mount, trust in and effectiveness of third-party sources deteriorates, and CEOs demand greater efficiency of their marketing spend. Smart marketers are turning to zero- and first-party data, to not only be compliant and build customer trust, but deliver exceptional brand experiences,” said Sameer Kazi, CEO, Cheetah Digital. “Wayin is the leader in helping marketers acquire opted-in data at scale, and now combined with our enterprise cross-channel marketing platform, Cheetah Marketing Suite, and our industry-leading loyalty platform, Cheetah Loyalty, marketers are able to put that data to work in real-time with hyper-personalized experiences across all channels. We’re excited to team up with the incredibly talented team at Wayin to help marketers create lasting customer relationships – from acquisition to loyalty.”

Link: Cheetah Digital Press Release

Visit Cheetah Digital on CabinetM.

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Facebook updates Custom Audiences with improved reach estimates feature

Facebook has reinstalled reach estimates for its Custom Audiences feature, allowing advertisers to estimate audience size for their Custom Audience campaigns. The feature was disabled by Facebook after  a security flaw was uncovered in March, 2018. The update was built to keep privacy, protection and new usage restrictions at the forefront.

From the release: “Since suspending this feature last year, we’ve been working with researchers to improve the security of our custom audiences reach estimate feature,” a Facebook post stated. “With these updates now in place, we are reinstating custom audience reach estimates. We continue to be grateful to the researchers who identified the bug and for working with us to fix it.”

Link: Facebook Bug Bounty

Visit Facebook Ads on CabinetM.


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ReachForce acquired by Leadspace

B2B Customer Data Platform Leadspace has acquired ReachForce, with its complementary B2B data solutions like SmartSuite and SmartForms. Leadspace will add ReachForce team members, technology, and strong customer and industry relationships. They’ll also add an Austin, Texas office to the Leadspace locations in San Francisco, CA and Hod Hasharon, Israel.

From the release: “ReachForce is a well-respected brand with an experienced team in the B2B marketing tech space,” notes Leadspace CEO, Doug Bewsher. “We’ve known them, and competed against them, over the years, so we’re excited to be joining forces now to move the B2B CDP space even further.”

Link: Leadspace Press Releases

Visit Leadspace on CabinetM.

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ContentSquare to acquire Clicktale

ContentSquare, digital experience insights platform, has announced it has acquired Israel-based experience analytics company Clicktale. Collectively, the two companies analyze nine trillion digital interactions every day to provide ready-to-use KPIs, benchmarks and recommendation. Contentsquare and Clicktale win combine behavioral data for companies seeking to understand how their digital experiences perform.

From the release: “The combination of Clicktale and Contentsquare heralds an unprecedented goldmine of digital data that enables companies to interpret and predict the impact of any digital element — including user experience, content, price, reviews and product — on visitor behavior,” said Jonathan Cherki, Founder and CEO of Contentsquare. “Increasingly, this unique data can be used to activate custom digital experiences in the moment via an ecosystem of over 50 martech partners. With a global community of customers and partners, we are accelerating the interpretation of human behavior online and shaping a future of addictive customer experiences.”

Link: Yahoo! Finance

Visit ContentSquare on CabinetM.

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GetResponse adds webinar features

Inbound marketing platform GetResponse has added webinar support, as well as integrations for secure payments and eCommerce. The fully responsive webinar layout features a fresh modern design that delivers supreme audio and video with support for HD streaming, advanced chat and Q&A management, recorder templates, livestreaming on Facebook and YouTube, and customizable calls to action.

From the release: “Building on the success of our new Autofunnel offering, we’re delighted to continue to expand our platform’s features,” said Daniel Brzezinski, COO, GetResponse. “These new features provide marketers with an even more powerful turnkey solution for attracting, engaging and converting customers.

Link: BusinessWire

Visit GetResponse on CabinetM.

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