Nimble updates CRM

Nimble, the CRM that is automatically updated with third-party data, has been updated with new tools. Among the updates are an enhanced widget that will support calendar, tasks, deals, and custom views, an all-new activities listing tab and custom activities types, and the ability to send tracked email templates from everywhere teams work: from contact records, the Messages tab, the Today Page dashboard, while mobile, and within the Nimble Smart Contacts App.

From the release: “Historically, Nimble has been known as a simple, smart relationship manager for G Suite users that need to integrate contacts, calendar appointments, inboxes, and social into an easy-to-use team CRM system,” said Nimble CEO Jon Ferrara. “As our customers have adopted Office 365, team sizes have grown and their needs have become more complex. We built Nimble 5.0 to integrate with the business apps and tools they use everyday: Office 365, Teams, Edge, Power BI, Dynamics 365, and applications built using Azure.”

Link: BusinessWire

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Cloudscene launches app mapping connectivity routes

Cloudscene has launched Cloudscene Pathfinder, an app to discover connectivity routes worldwide. Linked to the Cloudscene directory of data centers, cloud service providers and network fabrics, following a search from any data center or enterprise building address worldwide, quotations can be requested in a matter of minutes, resulting in notifications being sent directly to the service providers from the app.

From the release: “Cloud adoption plays a key role in enterprise digital transformation. Yet the process for an enterprise to connect their network or data center resources to a cloud provider is often manual, time-consuming and lacking in market intelligence,” said Belle Lajoie, Chief Executive Officer, Cloudscene. “By combining our deep knowledge of the industry with Cloudscene’s neutral and trusted data-driven platform, we believe we are revolutionizing the way enterprises will transact now and into the future,” added Lajoie.

Link: PR Newswire

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LiveRamp to acquire Data Plus Math

Data Plus Math, a media measurement company, will be acquired by LiveRamp, an Axciom company that connects customer data and devices to resolve identity. The combination will merge LiveRamp’s people-based identity graph with Data Plus Math’s cross-screen data and key sell-side relationships. It is expected to help brands deliver relevant messaging, and tie TV campaigns to measurable return on investment.

From the release: “While TV continues to be the most engaging screen in the household, the landscape is shifting,” said Scott Howe, CEO of LiveRamp. “Data and technology have transformed the relationship a brand can have with its consumer on TV, creating tremendous opportunities to improve how TV inventory is bought, sold and measured. We are excited for Data Plus Math to join the LiveRamp family and look forward to working closely with its deeply experienced team of industry experts. Together, we will accelerate LiveRamp’s TV efforts and offerings and unlock the amazing power of data-driven TV for the entire ecosystem.”

Link: BusinessWire

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Chatbot Ada adds tools to seamlessly upgrade conversations to human agents

Ada, the AI-based chatbot that allows enterprises to use bots to communicate across websites and social channels, has added Ada Glass to its features. Ada Glass integrates with partners like Zendesk and Nuance so chatbot conversations can be seamlessly upgraded to conversations with human agents, without disruption in the conversation for the end-user.

From the release: “CX leaders across industries are investing in AI-powered chatbots to improve the customer experience. However, without considering how automation blends with live agent support, the value of the investment is not maximized,” said Mike Murchison, CEO and co-founder of Ada. “The strategic approach we have taken to build Ada Glass with a one-of-a-kind handoff ensures a completely effortless experience for both the agent and the customer.”

Link: BusinessWire 

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Triggered customer journey tools added to Adobe Campaign

Adobe has updated Adobe Campaign with Triggered Journeys, a feature which enables a series of touchpoints – email, push notification, in-app or any other channel critical to your business – that are automatically triggered in real-time to the customer once a customer interacts with your brand.

From the release: “Triggered Journeys complements marketers’ current outbound programs and allow the brand to go the extra mile for customers to truly build loyalty,” said Kristin Naragon, director of Product Marketing for Adobe Campaign. “We created Triggered Journeys with accessibility in mind; it doesn’t require a technical background and is intuitive and easy to use.”

Link: Adobe Blog

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Top MarTech in 2019 (so far)

What’s new in stacks in 2019? Well, that depends on your point of view.

The anonymized data in StackInsights shows us what MarTech, FinTech and AdTech enterprises are managing within stacks on CabinetM. When we look at new stacks – built in 2019 – we can see what the most popular products are among our users.

The big surprise? For B2B marketers, the top tool isn’t analytics, it’s a marketing automation platform. Marketo – which was acquired in late 2018 by Adobe – is the number one product for new B2B stacks on CabinetM.

Top products in B2B stacks

  1. Marketo Engagement Marketing Platform
  2. Google Analytics
  3. Adobe Analytics
  4. LinkedIn
  5. SharePoint

The other note on B2B stacks is that a collaboration tool – SharePoint – is so popular it ranks number 5.

For B2C stacks – stacks which usually have many more tools than used by B2B enterprises – have analytics, automation, and then video tools in the top 5.

Top products in B2C stacks

  1. Google Analytics
  2. Adobe Analytics
  3. Salesforce Marketing Cloud
  4. Brightcove Video Marketing Suite
  5. YouTube

CabinetM is a Marketing Technology Management Platform that makes it easy for enterprise marketing teams to manage the technology they have and find the technology they need.

If you need help managing your marketing technology, let CabinetM’s Erica Ross get you started. In 15 minutes, we can get you on your way to mastery of your MarTech environment.

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PX opens Private Marketplaces

Acquisition platform PX has launched PX Private Marketplaces, a market program for third-party publishers and lead buyers to engage in direct, one-to-one transactions. Under the new offering, any lead buyer with relationships to publishers outside of the PX open exchange can now migrate those transactions into a PX Private Marketplace without losing any of their direct connection to the source.

From the release: “Establishing Private Marketplaces is an important step in our pursuit to transform the entire customer acquisition industry,” said Frans van Hulle, co-founder and CEO of PX. “Many of our lead buyers have existing engagements with publishers outside of our open exchange, so our new Private Marketplaces allow them to maintain those relationships and enjoy the benefits of managing all of their campaigns in one place, the PX platform.”

Link: Globe Newswire

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Sitecore Connect updated for Salesforce users

Sitecore Connect for Salesforce Marketing Cloud has been updated so Salesforce users can gain flexibility, working among multiple environments with better personalized experiences, and can get easy access to content, images, and data from Sitecore Experience Platform to enhance Salesforce Marketing Cloud campaigns.

From the release: “The reality most marketers work in today is one of disjointed platforms and information silos, making it difficult to enhance brand experience or create personalized content,” said Paige O’ Neill, chief marketing officer at Sitecore. “The integration of Sitecore and Marketing Cloud delivers an enhanced experience across channels, and with our latest iteration, users can better personalize the customer experience, regardless of language, site or country.”

Link: Yahoo Finance

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Spectrio acquires Media Distribution Solutions

Spectrio, provider of in-store marketing solutions, announced today it has acquired Media Distribution Solutions (MDS), producer of low-cost, on-demand video creation based in Plano, Texas. The acquisition builds upon Spectrio’s marketing technology suite, further accelerating the its capability to provide content at scale across avenues both online and on-site.

From the release: “Delivering a consistent marketing message both online and in-store is key for any business in order to build trust and loyalty with their customers,” said Dax Brady-Sheehan, Chief Executive Officer at Spectrio. “This acquisition allows us to offer our customers fresh, turnkey, personalized video content they can integrate across the entire shopper journey.”

Link: BusinessWire

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