Unruly Holdings Limited (acquired by News Corp)
Advertisers looking to take advantage of Unruly’s video advertising capabilities across News Corp’s media holdings.
B2B, B2C, Agency
News Corp has agreed to acquire Unruly Holdings Limited, a leading global ad platform that provides digital and social video advertising.
Three things to know:
- Acquisition will extend News Corp’s expertise in the digital and mobile video area
- Unruly is a video distribution platform that includes tracking video sharing and delivering verifiable video views via paid media across mobile, desktop and tablet devices
- In the coming months, News Corp business units will begin to offer Unruly products and will significantly increase the premium video and mobile inventory