Advertising Platform Offers a Modular Approach (by AOL)
Advertising: Buying, Serving & Management
Customer Acquisition, Branding
Advanced content and distribution capabilities enables publishers to better manage their ad inventory.
Suitable for use by
B2B, B2C, Agency
AOL unveils a new, modular advertising platform combining the individual publisher technologies that it has acquired over the last year. One by AOL: Publishers includes features that address the rise in video content and the increasing use of mobile devices.
Three things to know:
- Includes a video activation solution for publishers with video management and curation tools built to expand video distribution opportunities across desktop, mobile and over-the-top devices
- Analyzes patterns in pricing, audience, and inventory, enabling publishers to build more valuable segments of audiences and inventory packages
- Coincides with AOL’s latest acquisition of AlephD, a provider of automatic identification for each ad impression’s best price