Advertising Platform Offers a Modular Approach (by AOL)


Product
Advertising Platform Offers a Modular Approach (by AOL)

Category
Advertising: Buying, Serving & Management

Function
Customer Acquisition, Branding

Great For
Advanced content and distribution capabilities enables publishers to better manage their ad inventory.

Suitable for use by
B2B, B2C, Agency

Overview
AOL unveils a new, modular advertising platform combining the individual publisher technologies that it has acquired over the last year. One by AOL: Publishers includes features that address the rise in video content and the increasing use of mobile devices.

Three things to know:
  • Includes a video activation solution for publishers with video management and curation tools built to expand video distribution opportunities across desktop, mobile and over-the-top devices
  • Analyzes patterns in pricing, audience, and inventory, enabling publishers to build more valuable segments of audiences and inventory packages
  • Coincides with AOL’s latest acquisition of AlephD, a provider of automatic identification for each ad impression’s best price

More information
http://www.aolplatforms.com/onebyaol-publishers

Press Release
http://corp.aol.com/2016/01/25/press-release-aol-announces-global-launch-of-one-by-aol-publis/