Amobee Launches Triggers Digital Advertising Solution to Automate Digital campaigns around Real Time Online and Offline Events

By Sneha Nalawade, martechadvisor.com

Summary:

Amobee, a provider in marketing technology, announced the launch of Triggers, a solution that provides marketers with the ability to target and deliver digital campaigns at key consumer mindset moments, based on online and offline data signals.

Function:

Brand Intelligence, Metrics & Insights

From the Press Release:

“Amobee Triggers is changing the way brands and agencies plan and execute their digital campaigns — it is audience targeting and media buying made for the programmatic world, leveraging Amobee Brand Intelligence technology to focus, target and launch media based on actionable signals that will generate the most impact for the brand,” said Kim Perell, president of Amobee.

Visit the Amobee company profile: 

https://www.cabinetm.com/product/amobee/amobee-digital-marketing-platform

Read the full article at martechadvisor.com