By Sneha Nalawade, martechadvisor.com
Amobee, a provider in marketing technology, announced the launch of Triggers, a solution that provides marketers with the ability to target and deliver digital campaigns at key consumer mindset moments, based on online and offline data signals.
Brand Intelligence, Metrics & Insights
From the Press Release:
“Amobee Triggers is changing the way brands and agencies plan and execute their digital campaigns — it is audience targeting and media buying made for the programmatic world, leveraging Amobee Brand Intelligence technology to focus, target and launch media based on actionable signals that will generate the most impact for the brand,” said Kim Perell, president of Amobee.
Visit the Amobee company profile: