With its integration of MatcherAnalytics, eFlyerMaker is now the only email marketing software to offer predictive analytics as a standard feature. Clients can add personalized campaigns to the list of features that have positioned eFlyerMaker offers to engineer faster, easier and more engaging campaigns. The predictive analytics technology provided by MatcherAnalytics empowers eFlyerMaker customers to automatically deploy individualized campaigns based on past, present and future actions. In addition, an API is available to users who wish to connect their email marketing to WordPress, Facebook or Magento content management systems.
From the Announcement:
“We’re continuously looking for solution partners that enable us to extend our offerings and simplify email campaign deployment,” says Sebastien Plourde, CIO of Intema Solutions. “Partnering provides an excellent opportunity to do that. We will build on this momentum in 2017, leveraging our industry-leading and disruptive email and predictive software model to capitalize on the fast-growing, multi-billion-dollar data marketing sphere.”