Twitter launches Video Website Card to drive users to advertisers

Twitter Ads has launched the Video Website Card feature with an auto-playing video, a customizable headline, and destination URL paired with a large tap target in the middle of users’ feeds. Advertisers can elect to run this creative unit on the video views, website clicks, or awareness objectives to optimize and pay for the action they care about the most. Overall in the beta, the Video Website Card achieved two-times higher clickthrough rate than the industry benchmark for mobile video ads.

Link: Twitter Blog

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