What tools does the MarTech user pair most often with a sales platform?
That’s the question we answered with February’s StackMates graphic featuring Salesforce Sales Cloud.
When marketers build stacks on CabinetM, we can see trends when they use tools together.
First, generalizations about stacks and marketing automation:
Just as large planets attract other celestial bodies, large-scale marketing technology platforms attract other, smaller tools, creating their own ecosystems. We’re also finding it’s not unusual to find an enterprise using Hubspot AND Salesforce, or Eloqua AND Marketo.
So what do we see with a tool designed for sales that already comes with a reputation for working with a powerful CRM?
- The larger tools on the graphic appear more in marketers’ stacks. Marketo and HubSpot are large in this graphic; Pardot and Data.com, Saleforce products, are medium-sized, appearing less often.
- Social media and collaboration tools are key – but watch how the stack with a sales cloud also has lead generation tools close to the center.
- No stack is alike, and different enterprises will use these tools differently. There are plenty of smaller tools on this graphic – those that appear less often in stacks with Salesforce Sales Cloud – that fill big roles in many organizations. Just because they appear less often with Sales Cloud do not presume they’re insignificant in any marketer’s stack.
Salesforce Sales Cloud is the Salesforce sales enablement module that includes tools from lead acquisition to ongoing management. It was designed to track all your customer information and interactions in one place, accessing and updating from anywhere.
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