Sparkroom platform updated with attribution tools

Digital Media Solutions has updated marketing technology platform Sparkroom. Sparkroom technology to track cross-channel attribution, and adding a paid search analyzer, inbound call attribution, and intent scoring with a proprietary custom scoring model. Sparkroom also acts as a hub for the centralized triggering for marketing automation and nurturing campaigns, prompting time- and milestone-activated messaging and emails.

From the release: “Today’s marketing landscape is more complex and digitally broad than it’s ever been,” said Rachel Schulties, EVP of Agency Services at Digital Media Solutions. “Marketers face more choices, more channels and more savvy consumers across every industry. The enhancements of our proprietary Sparkroom technology will transform the way brands attribute a campaign’s performance to customer conversions within a lead and vendor management system.”

Link: Digital Journal

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