CDP Velocidi acquires ShiftForward

Velocidi has acquired ShiftForward, the marketing automation and data platform company. Brands can now used the Velocidi Customer Data Platform to keep data safely on a private, in-house CDP rather than relying on marketplace platforms on the public cloud. The acquisition also gives Velocidi greater deployment flexibility and boosts a more robust solution for General Data Protection Regulation.

From the release: “The timing could not be better. It is very rare to find an acquisition that can not only bring cutting-edge technology and deep talent, but also market differentiation, expansion and new vertical opportunities. ShiftForward is just that,” saidDavid Dunne, founder and CEO of Velocidi.”Together we bring the market leading private CDP to clients. Marketers have unprecedented volumes of data available to make better marketing decisions, but realizing that promise has been an elusive goal. Velocidi solves this at the very moment when coveting customer marketing data is not only essential but required by regulators.”

Link: PR Newswire

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