Marketo acquires Bizible to enhance engagement platform

Bizible, the performance management software, will now be a part of the Marketo Engagement Marketing Platform. The acquisition will enhance and deepen the engagement analytics and buyer journey data Marketo provides its customers across all marketing channels. In addition to connecting through the Marketo Engagement Platform, Bizible customers will also have access to new technology through the large and growing list of partners in the LaunchPoint partner ecosystem and the vast community that is the Marketing Nation. Organizations who use marketing automation providers other than Marketo will continue to have access to the full range of Bizible solutions.

From the release: “This acquisition doubles down on Marketo and Bizible’s shared commitment to providing the most powerful, innovative, and robust marketing software that gives marketers the edge to win in the Engagement Economy. Together, our solutions create an industry-first platform for marketers to plan, engage, and measure by understanding what directly fuels ROI,” said Steve Lucas, chief executive officer, Marketo. “The combined product strength of Marketo and Bizible provides all marketers everywhere enhanced visibility into every touchpoint across any channel. Our investment will accelerate Bizible’s impressive growth and provide instant and achievable benefits to our current and future customers in the enterprise and beyond.”

Link: PR Newswire

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