Experian has launched Experian Marketing Engine, a new tool to target potential buyers with a combination of consumer and vehicle purchase behaviors, ownership data, credit statistics and digital identity. Among its features are capabilities for targeting audience based on most likely to buy, and the ability to measure effectiveness by tracking what dealers sold the vehicle and which lender funded the loan.
From the release: “With continued fluctuations in new vehicle sales attributed to a host of reasons, such as increased gas prices and high vehicle costs, automotive brands need to find ways to make vehicle ownership more appealing to consumers,” said John Gray, Experian’s president of Automotive. “Experian Marketing Engine helps automotive marketers use data and technology to make better decisions, find potential car buyers and deliver relevant advertisements — ultimately leading to more consumers heading into dealerships.”
Link: PR Newswire
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