Cadent launches addressable TV platform

Cadent launched a new next-generation addressable TV platform for advertisers, media planners, and networks. The new Cadent Advanced TV Platform provides a simplified workflow for planning, activating, and analyzing addressable campaigns at scale. Cadent includes a dedicated analytics team will help you optimize to your objectives. And with every campaign run, you get direct access to a wealth of metrics that are unified and normalized across providers.

From the release: “Television, the most powerful storytelling medium, must evolve to satisfy the needs of today’s analytics-savvy advertisers,” said Eoin Townsend, Chief Product Officer of Cadent. “Cadent’s mission is to help the TV ecosystem evolve to this data-driven future, and with this launch, we’ve taken a huge step forward for our advertisers and pay TV partners. We’ve streamlined the complexities of household addressable TV campaigns to help accelerate spend, while helping our partners expand the reach of their unique supply to meet the needs of national buyers.”

Link: PR Newswire

Visit Cadent Advanced TV Platform on CabinetM.