You saw Giving Tuesday trend. What’s tools are in a Non-Profit Organization stack?

Marketers from non-profit organizations have a year-round job to attract volunteers, advocates and funders, but the push is particularly acute in December.

Every year the big charge is led by marketing departments to get individual and corporate donors to donate by the end of the calendar year.

This need led to the development of Giving Tuesday, held the Tuesday after American Thanksgiving. Started by the 92nd Street Young Men’s and Young Women’s Hebrew Association and the United Nations Foundation and adopted now by charities across the U.S., Giving Tuesday generates a lot of activity that can be leveraged at scale with automation.

Here’s a peek at the tools used to automate marketing for Non-Profit Organizations building stacks on CabinetM. We’ve picked the 25 most popular tools used by NPOs and put them in the 10 most popular layers used by NPOs building stacks.

Remember, every stack is different, and layers and tools vary from enterprise to enterprise — sometimes by shop within that enterprise. One charity might put “Google Ads” under advertising and be completely correct — another could put “WordPress” under content and everyone using that tool understands why it’s described that way. CabinetM stacks are built by the organizations using these tools, and making layers by function, department using the tool, even by marketing discipline is correct, if that’s what works in that individual shop.

The more popular tools used by non-profits building stacks on CabinetM are:

  1. Google Analytics
  2. LinkedIn
  3. Twitter
  4. Instagram
  5. Facebook

Building a stack for 2019

Is it a coincidence that the data shows the top tools for NPOs are free? Does it say something that 80% of the top tools are social media? It might not be — just because a free tool is popular doesn’t mean the marketing plan is built around it.

If you’d like help building your stack on CabinetM — whether your cause is a charity or making sure your for-profit enterprise is managing its marketing technology in 2019, give us a shout. Contact Erica Ross at