IBM iX execs to lead ICF’s new agency, Next

ICF is launching ICF Next, a firm with routes in the acquisition of the Olson agency. The ICF Next team will consist of over 1,700 creatives, communicators, strategists and technologists across more than a dozen offices in the U.S., Canada, Europe and India. Officially launching in early 2019, ICF Next will be led by former executive of IBM iX, John Armstrong.

“There is a natural convergence in the work we do across areas like communications, public relations, technology, loyalty, marketing and strategy,” said John Wasson, President of ICF. “ICF Next has been purpose-built to pay off on the benefits of an integrated model that enables our clients to more easily tap into a wider set of expertise, capabilities and resources as needs arise.”

Link: PR Newswire

Visit ICF Next on CabinetM.