When we look at StackInsights, we can see what CPG companies add to their stacks on CabinetM. In this graphic, the larger products appear more often, and the smaller products appear less frequently.
However, each CPG company is different. The product that is less popular for one company can be the keystone for all the other MarTech platforms used by another company. No stack is more correct than the other, but we can see trends.
Are you a CPG looking to organize your marketing technology? When you’re ready to talk about ways to quickly manage your MarTech spend, Erica Ross at CabinetM is waiting. She’s at email@example.com.