Gravy adds location data forensics to analytics platform

Gravy Analytics has updated its AdmitOne verification engine, which powers all its real-world location intelligence tools, to include location data forensics. All products have been enhanced with artificial intelligence to provide traceability to every location data signal to determine its veracity, ensuring accuracy.

From the release: “The range of uses for consumer mobile data – from market sizing and combating ad fraud, to attribution or city planning – means that a one-size-fits-all approach is simply not the answer,” said Jeff White, Gravy Analytics CEO. “With Gravy’s new location forensics technology, we’re eliminating the location data noise and providing customers more flexibility to choose the high quality data sets that work for them. This new capability not only increases confidence in our data – and our customers’ data – but also in the strategic value of the resulting intelligence.”

Link: Gravy Analytics Latest News

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