Stirista adds analytics on website visitors to B2B database

Digital marketing agency Stirista has launched Visitor ID Graph for its B2B lead generation tool. Using Stirista’s database of over 250 million verified data points, Visitor ID Graph is capable of identifying and providing detailed analytics about users’ website visitors, offering a demographic breakdown, income, name, credit ranges and personal interests. Because this information comes only from previously opted-in data shared by each person, personal privacy is retained.

From the release: “As companies continue to search for new ways to increase brand loyalty while competing with the likes of Walmart and Amazon, they should look inward towards their site visitors,” said Ajay Gupta, CEO of Stirista. “What Visitor ID Graph gives these site owners is the insight they need to create the unique and personalized experiences their customers can’t get anywhere else. With the data from Visitor ID Graph they can create a digital experience which fosters loyalty and ultimately sales.”

Link: BusinessWire

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