Advertisers have been leveraging marketing technology since the category was invented. So what would an advertiser add to her stack?
CabinetM’s Stack Insights shows us a stack of the 35 most popular toolsfor those in the ad industry managing stacks on CabinetM. As you can see, there’s lots of content and social media tools, followed up by powerful audience and customer data tools.
Remember, no marketing strategy is the same, so no stack is identical. One team could rely mightily on Marketo and have HubSpot as part of the mix, and another could be using HubSpot almost exclusively. Other tools that are less popular among advertisers might be just as strongly favored by others.
If you’re looking for ways to manage your marketing technology, CabinetM can help. Contact Erica Ross in our office at firstname.lastname@example.org arrange a demo.