DiscoverOrg the B2B contact vendor, has acquired ZoomInfo, a directory of user behavior and business data. DiscoverOrg is expected to bring together the databases onto a single B2B intelligence platform within the next year, creating a system helping marketers identify target accounts and buyers with purchase decisions within companies.
From the release: “High-quality data is the fundamental go-to-market requirement for growth,” says DiscoverOrg co-founder and CEO Henry Schuck. “In the near future, CRM and marketing automation systems will be defined not by their empty-box capabilities but by the data that is housed inside them.”He added: “To effectively capitalize on growth opportunities, companies of all sizes need accurate firmographic, technographic, contact, and intent data. Combined, DiscoverOrg and ZoomInfo deliver the trifecta: B2B data of the highest quality, quantity, and depth.”
Visit DiscoverOrg on CabinetM.