Reddit adds cost-per-click ads to platform

Reddit, the online discussion forum, is making cost-per-click advertising generally available on its platform. The bidding format rounds out an ad platform offering cost per impression and cost per view of its video ads. In beta, the new format was tested with more than 50 advertisers across verticals.

From the release: “While cost-per-click advertising isn’t innovative, in itself, the launch marks a big moment for the Reddit Ads business,” said Zubair Jandali, Reddit’s VP of Brand Partnerships. “This is a point of inflection that helps get us to parity in the market and will change the way advertisers think about our capabilities.”

Link: Reddit Blog

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