Infusionsoft becomes Keap, launches client management platform

Infusionsoft has rebranded the company as Keap, and has announced a new tool for client management. Infusionsoft by Keap will continue to be a CRM with sales enablement features. The new Keap is a platform for small businesses looking to sync client information across devices and use templates for client communications and invoicing.

From the release: “As part of a multi-year company and product transformation, we set out to better understand how small businesses meet customer demands today,” said Keap CEO Clate Mask. “We discovered small service providers waste time juggling five to seven tools just to book appointments, send communications, provide quotes or collect payments. That is 50 hours a month that could be spent servicing more clients, growing the business or at home with family. As the market leader dedicated to small business success, we knew we had to make this easier.”

Link: Globe Newswire

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