It used to be that to build software to send bulk emails, make a report out of telephone data, add up the number of conversions in a week, what have you, you needed to be able to write sophisticated code. Lacking that skill you needed to buy something that fit right out of the box, or you needed to throw weight around to get on IT’s developer calendar. Those days are gone, and the days of the Citizen Developer are here.
Need a tool you can quickly customize with zero or almost-zero coding? Increasingly sophisticated tools are being developed with back ends that are drag-and-drop for the Citizen Developer. Here’s a few examples:
Tools for Citizen Developers
Quickbase Low-Code Platform for Citizen Development is an online tool that empowers non-developers with the ability to design and launch their own custom apps, automatically fully optimized for mobile. It’s a guided, wizard-based drag-and-drop interface that automatically creates app workflows, making it easy to publish time-saving, streamlined automation for a variety of tasks.
BEST FEATURES: Quickbase’s platform allows relatively low-skill users to create and prototype apps in real time while avoiding burning IT Department time.
PRICING: Tiered pricing plans start at $15 per month per user, starting at 10 users.
Formidable Forms is a form creation and content management plugin for WordPress. With Formidable, WordPress users can quickly and easily create and incorporate any kind of form into a WordPress site. Users of any skill level can create and insert contact forms, registration forms, feedback forms, and many others, with no code required.
BEST FEATURES: Connects data from forms to other programs like MailChimp (email) or Highrise (customer database) without tons of code.
PRICING: Packages range from $34 to $397 for an enterprise with up to 200 websites.
SkyVisualEditor is for marketers looking to make Salesforce pages work for them without a developer. Make Visualforce pages with advanced functionality that simply would be impossible to make with Salesforce’s default layouts, not by coding from scratch, but using an intuitive drag & drop WYSIWYG studio.
BEST FEATURE: Use SkyVisualEditor’s templates and layouts as a starting point for your pages. When you’re finished designing your page, simply deploy it directly to your Salesforce organization for use. Assign the Visualforce page to any location you would like to use it.
PRICING: See vendor for details.
Kameloon automates A/B testing and optimization. The software includes: a DMP coupled with powerful predictive algorithms to customize site content and sales management and a library of templates for real-time marketing messages. Kameleoon has been designed to allow marketing teams to manage the maximum number of test cases without writing a single line of code or seeking assistance from your technical team. No technical knowledge is required. Users can modify text, color, product images, button sizes, banners, block placement without technical knowledge.
BEST FEATURES: Not a bug — anonymity is preserved because IP addresses or personal data are not stored.
PRICING: QuickStart is 50 Euro per month for 15,000 tested visitors per month; Learner is 150 Euro per month for 65,000 tested visitors per month; Standard is 400 Euro per month for 200,000 tested visitors per month; Premium is 600 Euro per month for 300,000 tested visitors per month; and Enterprise is available with custom pricing.