LiveRamp has added linking Connected TV identifiers to the LiveRamp omnichannel identity graph. The update means marketers. TV programmers and media platforms can use LiveRamp’s single, ubiquitous identifier to stitch together the Connected TV ecosystem, resolving customers’ identity across platforms and devices.
From the release: “Today, TV and digital strategies are rapidly converging. As the leader in digital identity resolution and addressable TV matching, LiveRamp is perfectly positioned to extend our capabilities and expertise into Connected TV,” stated Allison Metcalfe, GM of TV, LiveRamp. “Since day one, our mission has been to make marketing addressable and actionable – no matter the channel. By integrating our IdentityLink solution with CTV audiences, we’re delivering on our omnichannel promise for both buyers and sellers,” added Metcalfe.
Visit LiveRamp IdentityLink on CabinetM.