Salesforce updates Health Cloud with personalization tools

Salesforce Health Cloud, the CRM giant’s platform for the healthcare industry, has added features to expand personalized healthcare. With Field Service Lightning for Health Cloud, home health organizations can connect to the same patient records available in hospitals. Also added were campaign tools for patient outreach and fields to capture critical “social determinant information” such as whether patients have access to transportation.

From the release: “Our industry continues to centralize and integrate patient data, but it is critical that we stay focused on improving the patient experience,” said Ashwini Zenooz, MD, SVP & GM of Healthcare and Life Sciences at Salesforce. “By surfacing critical factors of a patient’s life in a single view, we empower care providers to personalize patient care experiences and improve outcomes with the world’s most trusted CRM technology.”

Link: PR Newswire

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